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Holistic Web Marketing | Organic + Paid + QOV Metrics
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Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
3. Not a Social Media Policy.
4. Social Media is Here to Stay
• Your staff and students are using social media more and more everyday
• Over 85% of Americans use social media monthly
• Twitter grew over 500% in the last year
• More video is uploaded to YouTube in 60 days than all 3 major US networks
created in 60 years
• Facebook dominates social media
• Over 400 million users, 3 million of those live in Ohio
• Over 50% of these users log-in everyday!
• Mobile use of Facebook is growing like crazy. Over 100 million users are
accessing Facebook from a mobile device. Probably from work!
• Teens use social media differently
• 73% of online American teens ages 12 to 17 used an online social network
• 86% of teen social network users post comments to a friend’s page or wall
•75% of American teens ages 12-17 have a cell phone
5. Why a Social Media Policy?
• Facebook’s largest group of users are ages 35-54
• One-third of employees surveyed never consider what their boss or
customers might think before posting material online (Deloitte Ethics &
• 15% of companies have disciplined an employee for violating multimedia
sharing/posting policies (Proofpoint)
• 8% have fired an employee because of these violations (Proofpoint)
6. Social Media Policy
Understand Social Media
7. Social Media Defined
Internet-Based Tools For
Sharing & Discussing
8. Social Media Strategy
The Old Way
9. The Shout Method
10. Social Media Strategy
The New Way
11. Facilitate the Conversation
12. Social Media Strategy
Whether you Participate or Not
13. Developing a Social
14. The immediate Response
• Lock everything down!
• 172 million Smartphone’s were sold last year. They will find a way.
• What about what happens after 5 p.m.
• Remember when email was scary
• Write a policy that is focused on what people CAN’T do
• Social media can’t work in public education like it does in the corporate world
15. Step 1 – Risk Assessment
• Personal voice
• High engagement
• Integration on multiple levels
• Open minded administration
• Neutral voice with little personality (broadcast method)
• Lower engagement
• Limited integration
Neutral • Administration nervous but willing to try
• Limited use of tools – 100% broadcast
• Zero engagement
• High monitoring/enforcement plan
Low Risk • Administration scared to death
16. Step 2 – Listening Audit
• Determine how your staff, students and the community are using social media today:
• Survey students & staff
• Utilize the search engines:
• Tweetbeep.com (Google Alerts for Twitter)
17. Step 3 – Develop an overall philosophy to social media
• Requires development of a social media strategy – an important step you should take!
• This will be different for every organization
• Social media will be used to improve communications with the community
• Social media will be used to integrate new learning technologies in the classroom
• Social media will be used to improve communication and collaboration between
staff and buildings
18. Step 4 – Ask yourself the tough questions
• Can our staff utilize social media professionally and identify themselves as an
employee on their profile?
• If so, what perimeters do we need to define
• How will we respond to negative comments online?
• What is the line between professional and personal?
• How will we monitor and enforce the policy?
• Do we need a different policy for students, staff and administration?
• How will we evaluate new social media tools as they come up?
19. Step 5 – Use what’s already out there
• Review existing social media policies that are available on the web
20. And learn from other industries
21. Key items for every policy
• What is social media and how will we use it
• Reminders on confidential information
• Define who is responsible and identify a main point of contact
• Responsibility for what is written online
• Identifying oneself as an employee of the company
• What happens if the policy is violated
Billy Fischer | firstname.lastname@example.org| 614.448.1809
John Fimiani | email@example.com | 937.901.6219
@oxiem facebook.com/oxiemmarketing blog.oxiem.com
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