O X I E M | C O L U M B U S & S P R I N G F I E L D | T: 8 6 6 . 4 3 2 . 8 2 3 5 | W : O X I E M . C O M
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
Social Media is Here to Stay
• Your staff and students are using social media more and more everyday
• Over 85% of Americans use social media monthly
• Twitter grew over 500% in the last year
• More video is uploaded to YouTube in 60 days than all 3 major US networks
created in 60 years
• Facebook dominates social media
• Over 400 million users, 3 million of those live in Ohio
• Over 50% of these users log-in everyday!
• Mobile use of Facebook is growing like crazy. Over 100 million users are
accessing Facebook from a mobile device. Probably from work!
• Teens use social media differently
• 73% of online American teens ages 12 to 17 used an online social network
• 86% of teen social network users post comments to a friend’s page or wall
•75% of American teens ages 12-17 have a cell phone
Why a Social Media Policy?
• Facebook’s largest group of users are ages 35-54
• One-third of employees surveyed never consider what their boss or
customers might think before posting material online (Deloitte Ethics &
• 15% of companies have disciplined an employee for violating multimedia
sharing/posting policies (Proofpoint)
• 8% have fired an employee because of these violations (Proofpoint)
Social Media Policy
Understand Social Media
Social Media Defined
Internet-Based Tools For
Sharing & Discussing
Social Media Strategy
The Old Way
The immediate Response
• Lock everything down!
• 172 million Smartphone’s were sold last year. They will find a way.
• What about what happens after 5 p.m.
• Remember when email was scary
• Write a policy that is focused on what people CAN’T do
• Social media can’t work in public education like it does in the corporate world
Step 1 – Risk Assessment
• Personal voice
• High engagement
• Integration on multiple levels
• Open minded administration
• Neutral voice with little personality (broadcast method)
• Lower engagement
• Limited integration
Neutral • Administration nervous but willing to try
• Limited use of tools – 100% broadcast
• Zero engagement
• High monitoring/enforcement plan
Low Risk • Administration scared to death
Step 2 – Listening Audit
• Determine how your staff, students and the community are using social media today:
• Survey students & staff
• Utilize the search engines:
• Tweetbeep.com (Google Alerts for Twitter)
Step 3 – Develop an overall philosophy to social media
• Requires development of a social media strategy – an important step you should take!
• This will be different for every organization
• Social media will be used to improve communications with the community
• Social media will be used to integrate new learning technologies in the classroom
• Social media will be used to improve communication and collaboration between
staff and buildings
Step 4 – Ask yourself the tough questions
• Can our staff utilize social media professionally and identify themselves as an
employee on their profile?
• If so, what perimeters do we need to define
• How will we respond to negative comments online?
• What is the line between professional and personal?
• How will we monitor and enforce the policy?
• Do we need a different policy for students, staff and administration?
• How will we evaluate new social media tools as they come up?
Step 5 – Use what’s already out there
• Review existing social media policies that are available on the web
Key items for every policy
• What is social media and how will we use it
• Reminders on confidential information
• Define who is responsible and identify a main point of contact
• Responsibility for what is written online
• Identifying oneself as an employee of the company
• What happens if the policy is violated
Billy Fischer | email@example.com| 614.448.1809
John Fimiani | firstname.lastname@example.org | 937.901.6219
@oxiem facebook.com/oxiemmarketing blog.oxiem.com
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