Your SlideShare is downloading. ×
0
L2 Demand Gen Intro
L2 Demand Gen Intro
L2 Demand Gen Intro
L2 Demand Gen Intro
L2 Demand Gen Intro
L2 Demand Gen Intro
L2 Demand Gen Intro
L2 Demand Gen Intro
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

L2 Demand Gen Intro

314

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
314
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Level 2: Demand Generation: Execution & Integration Presented by: Debbie Qaqish Chief Revenue Officer The Pedowitz Group www.pedowitzgroup.com Get your head out of the sand and embrace the new world of Demand Generation and Marketing Automation.
  • 2. About Debbie Qaqish <ul><li>A Demand Generation practitioner </li></ul><ul><li>Thought leader and nationally recognized speaker </li></ul><ul><li>6 years in the Marketing Automation/ Demand Generation industry </li></ul><ul><li>Hundreds of clients </li></ul><ul><li>Chief Revenue Officer </li></ul>
  • 3. Why take this course?
  • 4. There is competitive advantage, and then there is unfair competitive advantage…
  • 5. The Advantages of A Demand Generation Education <ul><li>Demand Generation is the fastest growing area of marketing </li></ul><ul><li>Demand Generation marketers earn bigger salaries </li></ul><ul><li>Demand Generation marketers are in high demand </li></ul><ul><li>Demand Generation helps marketers show direct impact on sales and revenue </li></ul><ul><li>Demand Generation is the frontier of the marketing world - boldly go where few marketers have gone before! </li></ul>
  • 6. Just how unique are you? “ 2% - 5% of marketers utilize sophisticated marketing automation” - B2B Lead Management Automation Market Overview Report, Forrester, September 22, 2009
  • 7. Steps to Your Unfair Competitive Advantage <ul><li>The Modules: </li></ul><ul><li>Definitions </li></ul><ul><li>Survey of the Landscape </li></ul><ul><li>Developing a Strategy </li></ul><ul><li>Implementation </li></ul><ul><li>Gathering Data </li></ul><ul><li>Analyzing Data </li></ul><ul><li>Translating the Data to Dollars </li></ul>
  • 8. Sign up today to begin creating your unfair competitive advantage Note: No turtles were harmed in the creation of this presentation

×