L2 Demand Gen Intro
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  • 1. Level 2: Demand Generation: Execution & Integration Presented by: Debbie Qaqish Chief Revenue Officer The Pedowitz Group www.pedowitzgroup.com Get your head out of the sand and embrace the new world of Demand Generation and Marketing Automation.
  • 2. About Debbie Qaqish
    • A Demand Generation practitioner
    • Thought leader and nationally recognized speaker
    • 6 years in the Marketing Automation/ Demand Generation industry
    • Hundreds of clients
    • Chief Revenue Officer
  • 3. Why take this course?
  • 4. There is competitive advantage, and then there is unfair competitive advantage…
  • 5. The Advantages of A Demand Generation Education
    • Demand Generation is the fastest growing area of marketing
    • Demand Generation marketers earn bigger salaries
    • Demand Generation marketers are in high demand
    • Demand Generation helps marketers show direct impact on sales and revenue
    • Demand Generation is the frontier of the marketing world - boldly go where few marketers have gone before!
  • 6. Just how unique are you? “ 2% - 5% of marketers utilize sophisticated marketing automation” - B2B Lead Management Automation Market Overview Report, Forrester, September 22, 2009
  • 7. Steps to Your Unfair Competitive Advantage
    • The Modules:
    • Definitions
    • Survey of the Landscape
    • Developing a Strategy
    • Implementation
    • Gathering Data
    • Analyzing Data
    • Translating the Data to Dollars
  • 8. Sign up today to begin creating your unfair competitive advantage Note: No turtles were harmed in the creation of this presentation