Webinars kpi version dschool 2014 11
•Download as PPTX, PDF•
1 like•1,000 views
How To Run A Webinar
![The Tools, The Process, The Knowledge
Welcome to D-School
WEBINARS
• What we’ll cover
• Why Webinars & Why For Your Business?
• Developing a Strategy & Making It Work
• Tools & Resources
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Slide deck on Slideshare
http://bit.ly/doylebuehler02](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (11)
Similar to Webinars kpi version dschool 2014 11
Similar to Webinars kpi version dschool 2014 11 (20)
More from Doyle Buehler
More from Doyle Buehler (18)
Recently uploaded
Recently uploaded (20)
Webinars kpi version dschool 2014 11
- 1. Wonderful Webinars www.thedigitaldelusion.com Doyle Buehler @doylebuehler
- 2. The Tools, The Process, The Knowledge Welcome to D-School WEBINARS • What we’ll cover • Why Webinars & Why For Your Business? • Developing a Strategy & Making It Work • Tools & Resources • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Slide deck on Slideshare http://bit.ly/doylebuehler02
- 3. Hello, My Name is… Doyle Buehler •Business Entrepreneur since 2002 •MBA (2002, Leadership – Royal Roads University, Victoria Canada) •Multiple start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents. •Educator – teach Strategy, Business Planning & Entrepreneurship •Boutique Digital Media Agency for Entrepreneurs wanting to cut through the clutter •Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together. •Judge for Australian Web Industry Association 2014; Presenter for the Australian Marketing Institute Congress 2014
- 4. )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
- 5. Want To Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”? Tweet @doylebuehler #thedigitaldelusion #digitalleadership
- 6. How I spent $250,000+ on a website
- 7. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
- 8. 3 Simple Steps 1. The Knowledge 2. The Process 3. The Tools
- 9. What Are Your Goals Of This Webinar? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
- 10. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
- 11. What Are Your Online Challenges/Problems With Webinars? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
- 12. N‘o Money N‘o Time • Are You committed: Time? – How Much Time • Are You committed: Money? – Only ‘smart’ money • Are You committed: Process? – What Systems do you have
- 13. The Knowledge
- 14. Why Webinars? • Building Your Digital Leadership 1. Influence 2. Authority 3. Knowledge • Educating & Informing • Content Creation (your content explosion!) • Sales, Leads & Contacts
- 15. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How Webinars “fit” across your digital ecosystem? • Your Content Strategy – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
- 16. What Are YOU Going To “TALK” About?
- 17. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership?
- 18. What Do You DO with Your Audience? How To Explode Your Content With A Webinar? See Slide #24
- 19. Are You Missing 67% of Your Market? The people that are perfect, ideal clients for you can be broken down into the following percentages: • 3% - “ACTIVELY” Shopping & Ready To Buy • 7% - “OPEN” to You • 30% - “AWARE” for the future • 30% - Currently “UNCONSCIOUS” of You • 30% - NEVER
- 20. Definition of a Leads/Sales Funnel “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Webinars are about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
- 21. Why Do People Organise Webinars? http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
- 25. How To Select A Webinar Platform 1. Webinar software Cost & ROI 2. Traffic/user capabilities 3. Session Recording 4. Marketing Capabilities 5. Landing page creation 6. Communications & Follow-through 7. Detailed Statistics 8. Other Options – Payment Gateway for Paid session – Integration with existing software – infusionsoft, mailchimp, CRMs, etc.
- 26. What Your Webinar Platform Needs 1. Registration or Opt-in Page 2. Way to Capture Registrations & Emails (& Automated) 3. Platform 4. Back-up plan to record webinar (i.e. Camtasia) 5. Presentation & Creation software 6. Method for “offers” or next steps 7. Follow up with emails/contact
- 27. Webinar Platforms • ON24 • GotoWebinar/Meeting • Anymeeting • WebinarJam • Google Hangouts • Click Meeting
- 28. Webinar Knowledge Checklist What is Your Strategy? What Are You Going To Talk About? What VALUE are you delivering? What Platform Are You Going To Use
- 29. HOT Seat #1 • Have You Ever Conducted A Webinar? • What Worked Well? • What Didn’t Work?
- 30. The Process
- 31. NOT just a leads platform, but an Education platform
- 32. Webinar Structure • Focus on Learning/Experience/Information • Dynamic • Less time “primping” about how awesome you are • Less pitch – more filling
- 33. INFLUENCE To ACTION • Move your attendees to your own lists and own pages. • Not about “engagement” • About Digital Leadership & INFLUENCE
- 34. How To Organise A Webinar http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
- 35. Don’t Forget! Promotions! http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
- 36. Content Process – How TO EXPLODE Your Content With a Single Webinar 1. Run your Webinar 2. Record screencast video as a prerecorded webinar (Camtasia) 3. Use the recorded video as part of your training program 4. Record (or separate) audio and post as a podcast/audio file on soundcloud.com or itunes 5. Use your presentation and post to Slideshare.com 6. Write a blog post and embed the video, audio and slideshare presentation onto your website 7. Use the individual slide images as branded images on your visual social channels – instagram, Facebook, Twitter #8 SHARE! SHARE! SHARE!
- 37. Webinar Mistakes 1. What is your topic? Did you pick the correct one for your audience? 2. Are you marketing your webinar? 3. Do you deliver on your promise? 4. Is it just a pitch fest? 5. Is it focused or wandering? 6. Too much information? 7. How is the timing? 8. Is there a reason to stay till the end? 9. Have you tested – EVERYTHING? 10. Did you follow-up
- 38. Webinar Process Checklist How Are You Leveraging Your Content? What Process Are You Building? Are You Automating Your Process?
- 39. HOT Seat #2 • Have You Ever Conducted A Webinar? • What Worked Well? • What Didn’t Work?
- 40. The Tools
- 41. The Best Tools • Social & sharing • Q & A • Surveys • Polling • Chats • Collaboration • White boards
- 42. Live Screen review of WebinarJam
- 43. What to Avoid • Excessively long webinars • All fluff and no substance • Not just about sales – about people entering your long-term sales funnel • Don’t be boring!
- 44. Webinar Tools Checklist How Are You Promoting? Not just the event, but also your post-webinar content? How Are You Using Your Tools? How Will You Improve Your Process?
- 45. What other tools do you use? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
- 46. In-Situ Webinar Promotion Tools • Move people into your product stream
- 47. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
- 48. D-School is Coming Soon! Stay in touch so you can be the first to get the inside track Join My Next Webinar Wednesday “Website Whimsey” http://bit.ly/websites1999 “Just because everyone can build their own website… doesn’t mean that they should.”
- 49. FREE Prize Inside! Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Tweet @doylebuehler #thedigitaldelusion #digitalleadership
- 50. HOT Seat • Have You Ever Conducted A Webinar? • What Worked Well? • What Didn’t Work?
- 51. A Few Last Words • Consistently deliver your value – Educate – Inform – Delight • Insights – Insights – Insights! – See what is working and what is not • DON’T HARD SELL – INFLUENCE TO ACTION • Your Value & Your Content? HOW do you deliver it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.
- 52. Resources • http://e3webcasting.com/top-7-webinar-statistics- you-should-know/ • http://www.socialmediatoday.com/conte nt/webinar-attendee-and-registration-statistics- infographic • http://www.on24.com/resources/resourc e-center/ • Upcoming Webinar Events http://bit.ly/events1999
- 53. What’s Next? • Let’s connect! Linkedin, Twitter, Facebook – Search ‘Doyle Buehler’ • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Thank Your For Attending!
- 54. Are You Ready to “Click To Save The World” • Main Site: www.thedigitaldelusion.com • Full Book Download Page (Free Digital PDF Copy): www.thedigitaldelusion.com/2 • LinkedIn: http://au.linkedin.com/in/doylebuehler/ • Facebook: https://www.facebook.com/doyle.buehler • Twitter: @doylebuehler www.twitter.com/doylebuehler • email: doyle@thedigitaldelusion.com • Mobile +61 413 106 880 • Download the slide deck: http://bit.ly/doylebuehler02
- 55. MISTAKE #2: No Content Are you a do-er or a copy-er? • What’s Your Content Plan?
Editor's Notes
- How to start to engage with your audience to get INFLUENCE TO ACTION
- Digital Doesn’t need to be difficult!
- Webinars will help you leverage your time, money and process
- POLL: Is it a webinar? A Screencast? A Webcast?
- You can only get there with a clear strategy. Conclusion? NOT everyone is ready to buy RIGHT NOW
- Educating Existing and potential customers Lead generation Building a strong position in the market Converting new contacts Making new contacts Making a webinar recording for content development
- Registrants versus actual webinar attendees: Not every registrant attends your webinar. According to ON24′s research, about 42% of people attend a typical marketing webinar. One way to make sure more people are able to see your webinar is to host a replay or second showing and invite the no-shows! Webinar invitation timing: Most attendees will register the week of your webinar. In fact, many people will register (and attend) the day of the webinar if you send out reminder emails or social media posts. The lesson is, plan in advance, but realize that most people will attend opportunistically. Length of the Webinar: Timing varies, but the average viewing time is between 45-60 minutes. Don’t save you call-to-action until the last few minutes or you may have lost a portion due to drop-offs. I like to do the CTA somewhere in the middle of the webinar (and reinforce it later), or just at the end, right before the Q&A section. Webinar Replays: According to the study, 25% of registrants view the replay. If you promote your replay, you can get both original “no shows” and net new registrants to attend your replay. In fact, it can be an asset you use for weeks or months. Webinar Day of the Week: According to the study, Tuesday’s best, with Wednesday and Thursday coming after that Time of Day: 10am to be the most popular time – not too far off. Again, you can test different times to see which one results in better attendance rates for your business.
- RUN A SURVEY – detail out each one
- NOT a sales platform, but a networking platform
- People come to webinars to learn about something that they need – not just to buy your products
- Linkedin Publish is gaining in importance