Future foods both real an imagined (With speaker notes)

Presenting: Future Food - Real & Imagined PechaKucha March 2011 E: hello@olishaw.com T: @olishaw W olishaw.comHi I’m Oli Shaw.I’m not a food scien6st, I’m more of a culture explorer employing techniques from anthropology and sociology to see how we live day to day and the things we do and what we use. Which brings me on to food, one of the 3 basic survival necessi6es; Food, Shelter, Warmth.

Spoilers & StomachsI’ve always been a fan of science fic6on geFng glimpses in to possible futures, and one of the things that fascinated me most in sc-‐fi is the food.In this talk I’m exploring the imagined food of science fic6on and the reality of the foods that are available and we eat today.The talk will contain some film spoilers, sorry about that. I also I hope you have strong stomachs.

Sleeper (1973)In the 1973 Film Sleepers there is a scene where when scavenging for food Woody Allen ﬁnds a future farm with oversized fruit and vegetables… Oh and there’s also a giant chicken...

The technology to gene6cally modify animals and vegetables has been around for some 6me, there is a lot of cau6on around using it on animals, such as the Salmon eggs which was in the news last summer, there are lesser qualms about modifying fruit and vegetables.In China they sent a load of seeds into space and when they returned grew them into giant ‘space veg’, they needed’t have gone to all that trouble UK allotment owners have been doing that for their village fetes for years.

Waterworld (1995)In the 1995 ﬁlm Waterworld the sea’s have risen and drinkable water is a rare commodity and a valued currency, as a result its possible to use an osmosis machine to convert urine into drinking water.They dont really explain why you cant just convert the sea water, but we can only assume that drinking converted pee makes for a beWer ﬁlm.

So on the topic of drinking urine, the US military have developed the technology to have meal re-‐hydrated by using urine, the ra6onal is that water accounts for a large amount of the weight in a back pack, by reducing he water content solider can carry less.They dont say its only pee that will do it, its designed so any kind of water, muddy or otherwise will be puriﬁed enough to rehydrate food.Also the same technology is being tested for aid supplies to disaster sites where the same problem of the weight of distribu6ng drinkable water is an issue.And in India cow urine is a healthy alterna6ve to cola...apparently

Back to the future II (1989)In the 1989 ﬁlm: Back to the Future 2 we see a glimpse into the year 2015 where Black an Decker have made a Food re-‐hydrator / microwave. A fantas6cal device where you put in a foil sealed pizza and in just a few seconds out comes a pizza as fresh and hot as from any pizzeria.

Despite all the advances by the Space programs of the world, re-‐hydra6on on this scale hasn’t yet been achieved, yet in other areas that have surpassed this concept.But we do have things like Shake & Bake pancakes, Smash mash potatoes and meal replacement shakes such as slim fast which just need water adding to them.

Matrix Reloaded (2003)In the 2003 ﬁlm Matrix reloaded: There is a scene where inside the world of the Matrix the Merovingian character reprograms the DNA of a cheesecake to induce an orgasm in an unsuspec6ng diner.A cake that takes delicious & tasty to a new level…

While we don’t yet have food to create an orgasm, sprinkling viagra on a cake wouldn’t quite create the same eﬀect, we do have the ability to make things tas6er.There is a chocolate currently only in Japan called GABA which uses hormones to create an6-‐stress. And Nestlé are apparently researching into chemicals which can make you salivate more making things taste more refreshing and juicer.For the moment we will have to live with the holy trinity of Salt / Sugar / Fried for our orgasmic food sensa6ons, Krispy Kreame anyone..?

The 6th Day (2000)In 2000 film The 6th Day it heavily features the topic of cloning, from pets to the outlawed humans, which is a large topic when considering the future of food, bigger then I could cover in tonights talk.But there is a very ‘throw away’ scene in the film where Arnold Schwarzenegger is offer a choice of 2 bananas ‘Nacho flavour or original’

Flavours and colours have long been around our foods from home baking dyes to mass manufacture flavorings. Much like the horseradish and carrot jelly beans, Heinz tried to make tomato ketchup more interes6ng by making it green and purpleKit-‐kat have tried a few flavors from apple and carrot to sports drink flavorsMeat water, is an exclusive meal flavored water drink, so exclusive its probably a hoaxcheetos lip balm…

Soylent Green (1973)In the 1973 ﬁlm Soylent Green the popula6on has grown beyond the food supplies, Most of the worlds popula6on survives on processed ra6ons, including Soylent Red and Soylent Yellow, which are adver6sed as "high-‐energy vegetable concentrates." The newest product is Soylent Green -‐ which is adver6sed as being produced from "high-‐energy plankton."Green is the tas6est of the three but in short supply...as it turns out it’s not plankton, “Soylent green is people”

So...ea6ng people...ForgeFng the incidents when an unfortunate worker get’s dismembered and it ends up on our plate.And the taboo of ea6ng the placenta...and brought back into the main stream discussion by Tom Cruise.We now have rice with human genes in, which contains 2 hormones found in breast milk, the rice is to be used in crea6ng babies milkand Human hair is used to extract a food addi6ve called L-‐cysteine (L-‐cys for short) which is open used to give bagels, pizza dough, and a range of ready meals to make the soper and or fresher.

Fortress (1992)All this talk about enhancing the food, we haven’t touched on the other side of this rela6onship, why not modify humans...In the 1992 ﬁlm Fortress, the prison warden is a modiﬁed human who only need to ‘eat’ once a month, when he receives a combina6on of proteins and amino acids to keep himself fuelled.

We have had things like SlimFast for some 6me now, where you replace 2 of your daily meals with a shake and only need to eat one meal per day.A growing trend amount some vegan celebri6es is to have a regular vitamin b12 injec6on to top up the food nutrients they are not receiving, which go beyond the supplements we are used to.With todays fast paced life it might not be long before a slim fast and red bull diet is upgraded to something where we only need to top up once a week with ‘body fuel’

Things I could have talked about... Cloned animals / Cloned meat / The terminator seed / Patenting food / The rise and rise of salts and sugars in what we eat / Food engineered to grow medicines / Food that wont rot (is it really food?)Some other topics I havent covered which are important are:Cloned animals for farmingCloned meat -‐ skip the animalThe terminator seed (that wont reproduces) as seen in cornPaten6ng foods / seeds and controlling what can be grown by whoThe rise and rise of salt and sugar in foodsMedicine grown through foodsFood that wont rot, is it really food?The images show Sally Davies happy meal project, and the US militaries sandwich which lasts for 3 years

They where just a few examples of what the state of food is today.But, to begin concluding this talk I’ll leave you with 3 closing thoughts1. ChildrenGrowing up now consists of packets, not produce -‐ The skills needed are in ﬁnding the best packet, and knowing how to cook it, usually in under 3 minutes in a microwave.The knowledge of what food is and where it comes from is rapidly being lost with each genera6on, from knowing what simple fruit and vegetables are to where cheese comes from.Which is not surprising when they are packaged for consump6on in such a variety of ways before they enter the home.

The Matrix (1999)2. BlissFrom the Matrix in 1999, in the real world they eat:“A single celled protein combined with synthe6c aminos, vitamins and minerals -‐ everything the body needs” which they aﬀec6onately refer to as snotBut its not enough for at least one of them, Cypher, whilst inside the Matrix he says that I “know this steak doesn’t exist, when I put it into my mouth the Matrix is telling my mouth that it is juicy and delicious…and aper nine years, what I have realised is that ignorance is bliss”

Idiocracy (2006)Which brings me on to the 3rd and final thought…3. WorseThe next 6me your watching a science fic6on movie and you see some outrageous example of the future food, just think to yourself, the reality of the food around you everyday is probably much worse! :)Dont be fooled by the steak of decep6on, it’s available and offered to you every day…The image is from the 2006 film Idiocracy, where everyone drinks sports drinks instead of water, including the livestock and crops.

THANK YOU…@olishaw / www.olishaw.comIts a topsy turvy world of food out there, we have meat shaped like sweets, and sweets shaped like animals…I hope you’ve enjoyed these examples.I’ll be puFng on my site tomorrow an extended version of this talk, with links to lots of the ﬁlms and examples I have men6oned for those who are interested in exploring some more. Which you can ﬁnd at olishaw.comThank you!Olishaw.com@olishaw

Future foods both real an imagined (With speaker notes)

by oli shaw on Mar 03, 2011

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Future foods both real an imagined (With speaker notes) — Document Transcript

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