Building Creative Partnerships

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Presentation for the Creative Exchange, Coal Exchange, Cardiff, June 2011.

Presentation for the Creative Exchange, Coal Exchange, Cardiff, June 2011.

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  • 1. Developing sustainable urban creative clusters
    Building Creative Partnerships
    Oli Mould
    taCity.co.uk
    @olimould
  • 2.
  • 3. Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
    Cities breed collaboration…
    “Economic development is a process of continually improvising in a context that makes injecting improvisations into everyday life feasible… Cities provide not only new problems to be solved, but also the best environment to solve them”
    (J. Jacobs)
    Shanghai from the air
  • 4. Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
    The Creative Industries thrive when innovation, creativity and inspiration are allowed to flourish
    Cities facilitate:
    Collaboration
    Inspiration
    Exchange of tacit knowledge or ‘buzz’
  • 5. Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
    In 1998, the creative industries consisted of 13 sub-sectors
    In 2011, ‘siloization’ of creative industry activity is unsustainable
    Cross-pollination and inter-disciplinary practice is commonplace
  • 6. Cities + Creative Industry activity (± political intervention) = clusters
    ‘Creative clusters’ can either be organic or planned
    Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
  • 7. Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
  • 8. Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
    Creative Industry growth is often serendipitous and evolves from unconventional (and illicit) collaborations
  • 9. NESTA reportlast year looked at Cardiff’s TV and Digital Media cluster…
    TV firms protective over IP issues
    Informal networking low in TV, high in Digital Media
    Collaborative Digital Media industry facilitates flow of information
    Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
  • 10. Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
    Academic reports (Clifton, 2007) suggest that Cardiff has a high LQ in the UK, thereby ideally placed to attract ‘The Creative Class’
    However, important to stress unique and distinctive urbanity, avoid the ‘generica’ creative development
  • 11. What can be done to encourage further growth?
    Institutional Inertia is crucial – difficult to start from scratch
    Encourage inter-disciplinary links with (free) events with broad remit
    Connections with Higher Education crucial to future creativity/development
    Allow for failure
    Cities
    Creative Industries
    Clusters
    Cardiff
    Future Growth?
  • 12. “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”
    Samuel Beckett, Worstward Ho (1983)