Reinhard Büscher | DG Enterprise and Industry, European Commission

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Reinhard Büscher | DG Enterprise and Industry, European Commission

  1. 1. European Commission Enterprise and Industry “UNLOCKING EUROPE’S CREATIVE POTENTIAL” Dr. Reinhard Büscher Head of Unit Support for Industrial Innovation – Unit D2 European Commission Enterprise and Industry Europe's innovation and industrial policies Brussels, 24 November 2010 11
  2. 2. European Commission Enterprise and Industry Creative industries matter…Creative industries matter… ……for smart growthfor smart growth software consultancysoftware consultancy && publishingpublishing ……for sustainablefor sustainable growthgrowth ……for inclusivefor inclusive growthgrowth architecturearchitecture && designdesign music, gamesmusic, games && videovideo In EU-27 creative industries offer 6,1 million jobsIn EU-27 creative industries offer 6,1 million jobs and represent 2,7% of GDP (2007)and represent 2,7% of GDP (2007) 22
  3. 3. European Commission Enterprise and Industry Creative industries are politically supported…Creative industries are politically supported… More and more competition to be recognized asMore and more competition to be recognized as a “creative” city or regiona “creative” city or region ……because of their growing economicbecause of their growing economic importanceimportance ……because of their positive spillover effects intobecause of their positive spillover effects into other industriesother industries ……because of their considerable potential forbecause of their considerable potential for changing the image of a regionchanging the image of a region 33
  4. 4. European Commission Enterprise and Industry What are the main motives for supporting creativeWhat are the main motives for supporting creative industries?industries? ““Very important” is for ministries of economy and of culture…Very important” is for ministries of economy and of culture… …… supporting innovative activities (71,8%)supporting innovative activities (71,8%) …… encouraging economic growth (62,5 %)encouraging economic growth (62,5 %) …… increased visibility of national products/services (54,1%)increased visibility of national products/services (54,1%) …… creating new jobs (52,5%)creating new jobs (52,5%) …… securing cultural diversity (51,3%)securing cultural diversity (51,3%) …… increasing the attractiveness of the country for tourists (48,6%)increasing the attractiveness of the country for tourists (48,6%) But: Improving the attractiveness of the business location andBut: Improving the attractiveness of the business location and replacing declining industries is important, but not a top priority.replacing declining industries is important, but not a top priority. [Source: Competitiveness Report 2010][Source: Competitiveness Report 2010] 44
  5. 5. European Commission Enterprise and Industry Better supporting creative industries:Better supporting creative industries: What is different?What is different? Creative industries are…Creative industries are… ……very heterogeneous; one size doesn’t fit allvery heterogeneous; one size doesn’t fit all ……very much depending on economic ups and downsvery much depending on economic ups and downs ……dominated by very small enterprises and serialdominated by very small enterprises and serial entrepreneursentrepreneurs …… highly innovative, but not very much research drivenhighly innovative, but not very much research driven …… and increasingly also more export-orientedand increasingly also more export-oriented Supporting creative industries requires new tools and instrumentsSupporting creative industries requires new tools and instruments that better address the specific needs of service innovations!that better address the specific needs of service innovations! 55
  6. 6. European Commission Enterprise and Industry Cooperation platform Awarenessraisin Concrete actions I Public-private partnerships on vouchers for innovation support €€ 2 Mio2 Mio Concrete actions II Public-private partnerships on access to finance €€ 1,25 Mio1,25 Mio Concrete action III Public-private partnership on cluster excellence & cooperation €€ 1,25 Mio1,25 Mio European Creative Industries Alliance Cluster excellence & cooperation Innovation support services Incubation and Access to finance Links with other sectors Framework conditions, trends & foresight Informationserviceandguidance €€ 3 Mio3 Mio 66
  7. 7. European Commission Enterprise and Industry Support for Industrial Innovation UnitSupport for Industrial Innovation Unit Industrial Innovation and Mobility IndustriesIndustrial Innovation and Mobility Industries DirectorateDirectorate DG Enterprise and Industry, European CommissionDG Enterprise and Industry, European Commission For more information please contact: Entr-support-for-For more information please contact: Entr-support-for- innovation@ec.europa.euinnovation@ec.europa.eu http://www.proinno-europe.euhttp://www.proinno-europe.eu http://www.europe-innova.orghttp://www.europe-innova.org Thank you for your attention!

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