Your SlideShare is downloading. ×
2012 Presentation June 2012 Final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2012 Presentation June 2012 Final

406

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
406
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • www.biooncology.com\nEach one of the dieseases was a separate site micro site, however, our client was looking to create a “brand” around their research and wanted to have create continuity \nWorked across 12 different research areas, 7 different brands within a company, focused on multiple professionals: doctors, nurses, PAs, etc.\n
  • www.biooncology.com\nEach one of the dieseases was a separate site micro site, however, our client was looking to create a “brand” around their research and wanted to have create continuity \nWorked across 12 different research areas, 7 different brands within a company, focused on multiple professionals: doctors, nurses, PAs, etc.\n
  • \n
  • \n
  • www.avastin.com \n\nHandling multiple audiences..... popular product but a very high bounce rate on page. Due to brand and regulatory constraints, an integrated approach needed to be created for home page as well as handling content changes.\n\nSnazzy javascript, created a more linear and learning module experience to and time on site went up, improved metrics across the board- page views, time per page \n
  • www.avastin.com \n\nHandling multiple audiences..... popular product but a very high bounce rate on page. Due to brand and regulatory constraints, an integrated approach needed to be created for home page as well as handling content changes.\n\nSnazzy javascript, created a more linear and learning module experience to and time on site went up, improved metrics across the board- page views, time per page \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.rituxan.com/wg-mpa/patient/index.html\n
  • http://www.rituxan.com/wg-mpa/patient/index.html\n
  • \n
  • \n
  • \n
  • Transcript

    • 1. 11 Years running ‘00 ‘11 Meet Ovo One of our many office dogs. Tempe Arizona 3 years in a row as an INC 5000‘Company to Watch’69 meltmedians 05 design 25 business 14 back-end development 20 front-end development 05 support
    • 2. Our Experience results in EasyProjects for youSimple Process. Effective Results. • Discovery and Research • Information Architecture plan and approval • Design/UX creation and approval • Development, testing and deployment • Ongoing maintenance • Metrics analysisAn experienced project manager will be assigned to this project so there is constant communication to ensure success. meltmedia has successfully followed this process countless times to the benefit of our clients.
    • 3. Interactive Agency: Service Offerings Mobile Strategy Internet Strategy Website Design • Competitive and Analytics Assessment • Interactive Media Creation• iPhone, iPad, Droid, Blackberry Apps • Social, Mobile and Emerging Platforms • UX/UI Design• Enterprise Application Development • Custom Web Based Applications • Responsive Website Design• Mobile Optimized Websites • Barnding & Marketing• Customized Mobile Applications • Analytics & Business Metrics• Mobile Content Management Systems• Branding and Marketing• Analytics and Metrics Packages
    • 4. Responsive Design & DevelopmentBenefits to the ResponsiveDesign Approach.• Creates an approach that will be optimized for all experiences/ devices no matter where the lead comes from (ad network, SEO, SEM, etc.)• Provides full creative and design flexibility, reducing reliance on ad networks for creative• Content scales to fit any screen size, from desktop to tablet and smartphone, eliminating the need for multiple sites• Allows for standardization of a few different design approaches that can be re-used with different product campaigns to keep costs contained • Responsively designed pages allow for full use of metrics reporting 
    • 5. Mobile Expertise: Integrated Product Featuresour expertise & some of our productfeatures • Create, develop and implement your ideas • Branding and Marketing your company or idea • Development of your overall interactive strategy for your business or ideaYour own branded iPhone, iPad or Droid Application • Your Own Cross Platform Mobile Optimized Website • Responsive Design Mobile Optimized Website • m-Coupons • Real-time News & Event Calendar • Mobile in-Store Product Bar Code Scanner • Mobile Sales Rep Support & Lead Generation Tool • m-Commerce • m-Brochure (Mobile Interactive Brochures) • Mobile Gift Cards • GPS Store Locator • Mobile App & Web Analytics Tracking & Reporting • Mobile Rewards & Point Building Platform • Mobile MappingSocial Network Integration • Twitter, Blogs & Facebook, Foursquare, etc. Integration • SMS Text Messaging & Push Notifications • Mobile Location Based, Event Triggered Marketing with Analytics
    • 6. Cross Functional Team Approachmeltmedia believes highly integrated cross-functional teams are essential for any successful software/webbased initiative. Our team, at the minimum, would consist of these cross-functional team members and scaleaccordingly to project needs. We believe cross-functional teams are very important for projects success anddecisions should be analyzed from every angle throughout the design and planning process. This ensuresbusiness decisions don’t come back and hinder technical decisions or vice versa. Project Manager - The single point of contact for clients and manages all tasks/functions in coordination between the client and project teams Business Analyst - The BA works closely with the PM and technical team to document all requirements and test planning strategy Content & Planning Strategist - Analyzes business goals of project and recommends Information/Content Architecture to meet those goals Technical Lead - Works with project manager to identify all development work units and provide strategic guidance and direction for technical questions and planning Designer/UX - The designer and user interface expert create all designs and wireframes to support the website or application Front End Implementer - The implementor is a CSS/HTML expert that builds out any designs or interfaces the team creates Front End Programmer - The front end programmer implements functionality for an application (Javascript, Flex/Flash, Action script, etc.) Bank End Programmer - The back end programmer creates the business logic and ties the website or application into the greater tech infrastructure
    • 7. Case Study: BioOncologyChallenge: Bringing Fifteen Different Sites Under One RoofThe BioOncology team had 15 different micro sites containing specific educational content forhealthcare professionals. They were looking for a solution to bring all the sites together under one sitestructure to create synergies across categories and promote greater page depth/exploration. 400 15 3 The amount of pages on the new site that The different product categories that needed to needed to be organized and developed be organized under one site The number of audiences targeted
    • 8. Case Study: BioOncologyInformation Architecture & Design ApproachWe realized it was going to take more than a new design for a successful project. Using the analytics and market researchavailable, meltmedia led the reorganization of the content and information flow. We were able to create a site structure andaccompany it with a design to get people into the deep pages of content quickly, and introduce them to new relatedcontent that was previously difficult to find using standard navigation schemas.Streamlining the User ExperienceTo streamline the user experience and better engage users, we increased the visibility of educational content hidden in thesite and presented relevant content as users engaged deeper into different research areas of the site.Technical InfrastructureThe site was managed by a Java Content Repository for improved site management and easy deployment. It allowed thetagging of content as well as cross searching and linking of relevant topics to promote user exploration.
    • 9. Case Study: BioOncology 1. A new feature area was created to quickly display multiple “featured” items to users. By incorporating multiple featured items, the site felt1 more dynamic and provided a 2 feeling of change. 2. By reviewing market research and analytics, we changed the site content structure to be presented by “Tumor Type.” This way, users could find relevant information quickly based on the way the target audiences naturally looked 3 for information. 3. We created a design allowing users to interact with key content (Quick Links, Clinical Trials and News) without distracting from the main site navigation.
    • 10. Case Study: BioOncology 1. The left hand navigation provided users with a clear path to engage in greater depth on the site and jump 2 between categories regardless of1 how deep into the site they navigate. 2. With a very information intensive research driven site, to balance the content needs of users with aesthetics, we judiciously placed images related to the content. 3. Related Resources are “tagged” and easily displayed for convenient use. 3
    • 11. Case Study: AvastinUnique design to handle multiple audience segments visiting their site.Of equal importance was the achievement of creating a better content management approach tohandle updates and new categories added to the site.Great Content Management and an ExcellentContent Interface Translated to Better PerformanceThe right balance of layout, imagery and technology meant content could be displayed moreefficiently, managed more simply and discovered more intuitively.Within months of implementing the new design, visitor metrics showed better performance and siteflow-through.Services Used• Content Management• Java Content Repository• UI Design
    • 12. Case Study: Avastin
    • 13. Case Study: Avastin Mobile optimized website with a content management system• Extend the reach of their brand and web content• Sales reps, physician and consumers have instantaneous access to rich information at their fingertips.• Utilized the highly traffic Avastin web pages• Developed a mobile content management system and a mobile optimized web site.• Immediate access to valuable healthcare information, a contact support line, video demos, testimonials and important safety information.
    • 14. Case Study: meltmobile• Our applications and the included cross platform mobile optimized website give immediate, real time feedback• Increase revenue by satisfying users and increasing retention.• Save time and money, focusing on features users care about most.• Improve decisions - know exactly how, where, when and by whom and application is used.• Increase coverage by identifying problem handsets.
    • 15. Case Study: ZelborafChallenge: Communicating Complex Information to Multiple AudiencesZelboraf is a newly approved, first-in-class biologic cancer treatment for metastatic melanoma. Approved simultaneously withthe diagnostic test for a particular genetic mutation that causes certain types of melanoma, this treatment fulfills the promise oftruly personalized medicine to get the right treatment to the right patient at the right time.It was important to clearly explain these novel concepts to three primary audiences (patients, oncologists and dermatologists), inorder to convey an effective continuum of care that provided treatment results that had not been possible with previoustherapies.Audience Driven Approachmeltmedia took an audience driven approach to the design. We mapped out the information architecture for each audience tohelp them through a logical sequence of highly relevant information.Using Visual Imagery to Help NavigationTo handle multiple audiences coming to the site, we created a Home Page design with prominent navigation so each user couldeasily navigate to their area of interest.
    • 16. Case Study: Zelboraf 1. Clear navigation helped each of the three audience types find the content most1 relevant to them (patients, oncologlsts and dermatologists) 2. Information architecture provided 3 information and answered questions most2 relevant to each particular audience type, to explain the novel ideas of personalized medicine and how the Zelboraf continuum of care provided results not found in previous therapies 4 3. Strong visuals helped users understand concepts but not let it take over content 4. High priority messages attracted the attention of visitors
    • 17. Case Study: RAMPCoordinating efforts between marketing and sales• Created a web campaign that allows reps to upload and send marketing materials and assets • Links to a personalized web page, which included a personal note from the sales rep. • Real-time analytics and data: Open rates, most sent, most emailed, etc.Results• 115% Increase in open rate• Connect with “no see” physicians• High adoption rate with sales force• Roll-out with no training• Adopted across 8 brands within Genentech
    • 18. Case Study: RAMP
    • 19. Case Study: RAMPLeveraging the Cloud• Extended a successful marketing program that allows sales reps to send emails and pre-built marketing materials• Created a native iPhone application that sales reps could upload to their phone in order to send email and materials while they were out in the field. • Allowed reps to send more messages in the field. • Continue high open and click through rates (35% and 18% respectively) • Reps see real time results on their phone and have almost full functionality of the desktop application.
    • 20. Case Study: Information aboutCancer
    • 21. Case Study: Rituxan WG-MPA
    • 22. Case Study: Retin-A Micro WebsiteRetin-A Mirco Website Redesigned forMaximum Engagement with the YouthAudienceredesign was facing an aging site design with their highly visibleRetin-A Micro brand.created an elegant site with large visuals leaving an immediateimpactable to connect all of the site navigation and content with the CMSmarketing staff could manage site updates on their own, withoutrestricting a rich user experience.Services Used• CMS Integration• Design•Clearing up Bottle Necks• Previous agency could not get anything off the ground in 11months• Completed on time and budget in very complex technicalenvironment
    • 23. Case Study: St. Mary’s Food Bankdesigned and developed a custom mobile iPhone app and mobileweb site structured specifically to make it easy for users to donateand access key information regarding St. Mary’s and their events andoperations.• Users are able to “donate” directly from the application• Users can view/scan events and set reminders to attend events• All event information is available from the application including videos and other supporting event information• Users are able to sent out messages to their Twitter and Facebook accounts to help promote the events• St. Mary’s is able to use Meltmobile’s content management system to keep their mobile site and application up to date with the latest information
    • 24. Case Study: MOOZART• showcasing our “gaming” creativity for the “smaller people” demographic (3-7 year olds)• basically we needed a game to entertain the partners kids• created an immersive iPad game focusing on helping young kids learn about music.• application allows users to set up their own music sheet using different animal sounds.• Kids can play their songs and mix them up to get different pitches, tunes and songs.• The game comes with some pre-built music sheets the kids can enjoy. 5 Star Rating Featured in both the “New & Noteworthy” and “Staff Favorites” sections of iTunes.
    • 25. We love talking strategy I’m Oliver.and meeting new peopleReach us on the web, give us a ring,or stop by our offices. Director - Sales  | Marketing | Business Development Oliver Keller Specializing in Client Strategy & Emerging Technologies (602) 648-6880 oliver@meltmedia.com @meltmedia / @meltmobile Just a few things I enjoy. meltmedia 1255 W Rio Salado Parkway Suite 209 Tempe, Arizona 85281

    ×