A basic primer on bringing Lean Startup techniques to technical teams and organizations. Talk centered on successful integration of engineers into small, cross-functional lean startup teams. Emphasis on addressing the resulting changes in the role of the engineer.

1. Lean Startup &
Tech
PRESENTED BY OBIE FERNANDEZ
Thursday, October 3, 13

2. Obie Fernandez 2013
c mon let us build
cool stuff!
every good engineer, everywhere
Thursday, October 3, 13

3. Obie Fernandez 2013
does this
experiment
really need
development?
lean product manager
Thursday, October 3, 13

4. Obie Fernandez 2013
Pro tip: Engineers really hate
throwing away their work
Thursday, October 3, 13

5. Obie Fernandez 2013
Recognize that engineers
build stuff, but they are
also critical for measuring
and learning
Thursday, October 3, 13

6. Obie Fernandez 2013
focus on learning and validating,
not just purely developing
move quickly
Thursday, October 3, 13

7. Obie Fernandez 2013
Thursday, October 3, 13

8. Obie Fernandez 2013
What
about
Quality?!
Thursday, October 3, 13

9. Obie Fernandez 2013
Text
small team of awesome people is better
than an army of regular people
Thursday, October 3, 13

10. Obie Fernandez 2013
Agile
Considered compatible with lean startup...
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
aka “release early and often”
• Customer collaboration over contract negotiation
• Responding to change over following a plan
Thursday, October 3, 13

11. Obie Fernandez 2013
As a [role] I want [feature]
so that [benefit].
The most important part of a user story is not
the feature but rather the user role and the
benefit he wants to achieve!
http://shishkin.org/blog/lean-startup-for-your-agile-toolbox/
Agile: User Stories
Thursday, October 3, 13

12. Obie Fernandez 2013
When defining the acceptance criteria for a user story,
think about learning first.
What hypothesis are you trying to verify
and what is the success criteria for it?
Agile: Acceptance
Thursday, October 3, 13

13. Obie Fernandez 2013
Address the
fear of change
Thursday, October 3, 13

14. Obie Fernandez 2013
fucking

15.
pivots!
be aware of
perception
issues
Thursday, October 3, 13

16. Obie Fernandez 2013
Tools and stuff
• Open-source (in general)
• Launchrock
• Unbounce
• Mixpanel
• Polar
• ThoughtWorks Go
Thursday, October 3, 13