Lessons Learned from Selling WordPress Themes
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Theme Force until recently mostly sold WordPress Themes and has now gravitated towards a Web Application, this presentation are the few slides I used to discuss it all.
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Lessons Learned from Selling WordPress Themes
- 1. Lessons Learned from Selling Themes Noel Tock – Owner of Theme Force
- 4. #1 You are what you Ship.
- 5. #2 Solutions, not Shortcodes
- 8. $35 Web Designers Web Designers / Enthusiasts $50 $200 Web Enthusiasts $400+ (c. $35/pm) Business Owners
- 9. #3 Selling
- 17. Q & A
Editor's Notes
- Until recently, TF was primarily a regular WordPress theme shop…Web ApplicationTF started about 2 years ago.. Friend who runs an Irish PubDid whatever any designer would do, and turn it into a portfolio item..
- I don’t re-sell client re-designsCreated a new website based on WordPress
- First lesson I learned from client workThe process of shipping is very intimidatingI’m sure a lot of products go unnoticedIt’s something I also had to learnPeople kept asking when are you going to release
- Environment TodayDesigners buy a theme, throw in a couple more hours into it and then resell for 10-20-100 times the price…but im misrepresenting what’s really going on.Theme Shops sell a product, designers sell a service. If successful, they’re selling a solution and experienceThe biggest difference imo, is that a service brings peace of mindI learned that not restaurant owners are willing to learn, but if they find your website it’s already a good start
- Design, Code, Client Contact, you should not need to be administrative about anything else.