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Mobile/Wireless for Legal Services
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Mobile/Wireless for Legal Services

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Mobile/Wireless for Legal Services Mobile/Wireless for Legal Services Presentation Transcript

  • I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.
  • Takeaways:
    • Opportunities in mobile and wireless
    • Demonstration of a mobie campaign
    • Resources to learn more
    Takeaways: Photo from Flickr: Mike Licht
  • Two Great Trends Photo from Flickr: Bob.Fornal
  • Ubiquitous Wireless Access
    • At least 22 US cities have fully-functioning ubiquitous wireless networks
    • Major city deals ARE stalling, but that doesn’t mean they won’t happen
  • Mobile By the Numbers
    • 236 million US cell phone users / 76% market penetration
    • 25% of all mobile phone users around the world access the internet on their phones
    • 30% of all internet access in 2007 was exclusively from mobile phones
    • The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold
  • Year of the Mobile Phone
    • "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue
  • Put These Things Together…
  • So What Do You Do About It?
    • Invest in:
      • Creating a mobile version of your site
      • SMS Strategies
  • Mobile Web Browsing
    • What content are people most likely to access on your site?
    • Give it a unique URL (mobile.yoursite.org)
    • Integrate it into all other mobile efforts
    • Get ready to cringe - analytics are terrible
  • What Does That Look Like?
  • Technical Considerations
    • It’s a whole new markup language
    • Serving the pages is easy though
    • The toughest part is testing
    • The standards are constantly changing
  • Text Messaging and More!
  • Ladies & Gents, Start Your Phones!
    • We’re Going to Live Demo
      • SMS Join
      • SMS Broadcast
      • SMS to Voice
      • SMS Data
  • Scenario: Janice is facing eviction
    • Quick Answers
    • Confidential Answers
    • From a device she knows how to use
    • She sees your flier…
  • SMS text: eviction to: 30644
  • Text to Voice call: 202-350-9755
  • Text for Data text: evict in pari delicto to: 30644
  • 160 character limit
    • (kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase.
    • Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.
  • The Bottom Line
    • Roughly $2k per MONTH
    • mConnect is $500 / month
    • Messaging out - .03/msg
    • VOIP Calls - .08 / minute