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Mobile/Wireless for Legal Services


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  • Transcript

    • 1. I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.
    • 2. Takeaways:
      • Opportunities in mobile and wireless
      • Demonstration of a mobie campaign
      • Resources to learn more
      Takeaways: Photo from Flickr: Mike Licht
    • 3. Two Great Trends Photo from Flickr: Bob.Fornal
    • 4. Ubiquitous Wireless Access
      • At least 22 US cities have fully-functioning ubiquitous wireless networks
      • Major city deals ARE stalling, but that doesn’t mean they won’t happen
    • 5. Mobile By the Numbers
      • 236 million US cell phone users / 76% market penetration
      • 25% of all mobile phone users around the world access the internet on their phones
      • 30% of all internet access in 2007 was exclusively from mobile phones
      • The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold
    • 6. Year of the Mobile Phone
      • "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue
    • 7. Put These Things Together…
    • 8. So What Do You Do About It?
      • Invest in:
        • Creating a mobile version of your site
        • SMS Strategies
    • 9. Mobile Web Browsing
      • What content are people most likely to access on your site?
      • Give it a unique URL (
      • Integrate it into all other mobile efforts
      • Get ready to cringe - analytics are terrible
    • 10. What Does That Look Like?
    • 11. Technical Considerations
      • It’s a whole new markup language
      • Serving the pages is easy though
      • The toughest part is testing
      • The standards are constantly changing
    • 12. Text Messaging and More!
    • 13. Ladies & Gents, Start Your Phones!
      • We’re Going to Live Demo
        • SMS Join
        • SMS Broadcast
        • SMS to Voice
        • SMS Data
    • 14. Scenario: Janice is facing eviction
      • Quick Answers
      • Confidential Answers
      • From a device she knows how to use
      • She sees your flier…
    • 15. SMS text: eviction to: 30644
    • 16. Text to Voice call: 202-350-9755
    • 17. Text for Data text: evict in pari delicto to: 30644
    • 18. 160 character limit
      • (kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase.
      • Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.
    • 19. The Bottom Line
      • Roughly $2k per MONTH
      • mConnect is $500 / month
      • Messaging out - .03/msg
      • VOIP Calls - .08 / minute