I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.

Takeaways: Opportunities in mobile and wireless Demonstration of a mobie campaign Resources to learn more Takeaways: Photo from Flickr: Mike Licht

Opportunities in mobile and wireless

Demonstration of a mobie campaign

Resources to learn more

Two Great Trends Photo from Flickr: Bob.Fornal

Ubiquitous Wireless Access At least 22 US cities have fully-functioning ubiquitous wireless networks Major city deals ARE stalling, but that doesn’t mean they won’t happen

At least 22 US cities have fully-functioning ubiquitous wireless networks

Major city deals ARE stalling, but that doesn’t mean they won’t happen

Mobile By the Numbers 236 million US cell phone users / 76% market penetration 25% of all mobile phone users around the world access the internet on their phones 30% of all internet access in 2007 was exclusively from mobile phones The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold

236 million US cell phone users / 76% market penetration

25% of all mobile phone users around the world access the internet on their phones

30% of all internet access in 2007 was exclusively from mobile phones

The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold

Year of the Mobile Phone "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue

"...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue

Put These Things Together…

So What Do You Do About It? Invest in: Creating a mobile version of your site SMS Strategies

Invest in:

Creating a mobile version of your site

SMS Strategies

Mobile Web Browsing What content are people most likely to access on your site? Give it a unique URL (mobile.yoursite.org) Integrate it into all other mobile efforts Get ready to cringe - analytics are terrible

What content are people most likely to access on your site?

Give it a unique URL (mobile.yoursite.org)

Integrate it into all other mobile efforts

Get ready to cringe - analytics are terrible

What Does That Look Like?

Technical Considerations It’s a whole new markup language Serving the pages is easy though The toughest part is testing The standards are constantly changing

It’s a whole new markup language

Serving the pages is easy though

The toughest part is testing

The standards are constantly changing

Text Messaging and More!

Ladies & Gents, Start Your Phones! We’re Going to Live Demo SMS Join SMS Broadcast SMS to Voice SMS Data

We’re Going to Live Demo

SMS Join

SMS Broadcast

SMS to Voice

SMS Data

Scenario: Janice is facing eviction Quick Answers Confidential Answers From a device she knows how to use She sees your flier…

Quick Answers

Confidential Answers

From a device she knows how to use

She sees your flier…

SMS text: eviction to: 30644

Text to Voice call: 202-350-9755

Text for Data text: evict in pari delicto to: 30644

160 character limit (kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase. Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.

(kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase.

Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.

The Bottom Line Roughly $2k per MONTH mConnect is $500 / month Messaging out - .03/msg VOIP Calls - .08 / minute

Roughly $2k per MONTH

mConnect is $500 / month

Messaging out - .03/msg

VOIP Calls - .08 / minute