Mobile/Wireless for Legal ServicesPresentation Transcript
I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.
Opportunities in mobile and wireless
Demonstration of a mobie campaign
Resources to learn more
Takeaways: Photo from Flickr: Mike Licht
Two Great Trends Photo from Flickr: Bob.Fornal
Ubiquitous Wireless Access
At least 22 US cities have fully-functioning ubiquitous wireless networks
Major city deals ARE stalling, but that doesn’t mean they won’t happen
Mobile By the Numbers
236 million US cell phone users / 76% market penetration
25% of all mobile phone users around the world access the internet on their phones
30% of all internet access in 2007 was exclusively from mobile phones
The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold
Year of the Mobile Phone
"...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue
Put These Things Together…
So What Do You Do About It?
Creating a mobile version of your site
Mobile Web Browsing
What content are people most likely to access on your site?
Give it a unique URL (mobile.yoursite.org)
Integrate it into all other mobile efforts
Get ready to cringe - analytics are terrible
What Does That Look Like?
It’s a whole new markup language
Serving the pages is easy though
The toughest part is testing
The standards are constantly changing
Text Messaging and More!
Ladies & Gents, Start Your Phones!
We’re Going to Live Demo
SMS to Voice
Scenario: Janice is facing eviction
From a device she knows how to use
She sees your flier…
SMS text: eviction to: 30644
Text to Voice call: 202-350-9755
Text for Data text: evict in pari delicto to: 30644
160 character limit
(kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase.
Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.