Your SlideShare is downloading. ×
Mobile/Wireless for Legal Services
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile/Wireless for Legal Services

1,838
views

Published on

Published in: Economy & Finance, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,838
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.
    • 2. Takeaways:
      • Opportunities in mobile and wireless
      • Demonstration of a mobie campaign
      • Resources to learn more
      Takeaways: Photo from Flickr: Mike Licht
    • 3. Two Great Trends Photo from Flickr: Bob.Fornal
    • 4. Ubiquitous Wireless Access
      • At least 22 US cities have fully-functioning ubiquitous wireless networks
      • Major city deals ARE stalling, but that doesn’t mean they won’t happen
    • 5. Mobile By the Numbers
      • 236 million US cell phone users / 76% market penetration
      • 25% of all mobile phone users around the world access the internet on their phones
      • 30% of all internet access in 2007 was exclusively from mobile phones
      • The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold
    • 6. Year of the Mobile Phone
      • "...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue
    • 7. Put These Things Together…
    • 8. So What Do You Do About It?
      • Invest in:
        • Creating a mobile version of your site
        • SMS Strategies
    • 9. Mobile Web Browsing
      • What content are people most likely to access on your site?
      • Give it a unique URL (mobile.yoursite.org)
      • Integrate it into all other mobile efforts
      • Get ready to cringe - analytics are terrible
    • 10. What Does That Look Like?
    • 11. Technical Considerations
      • It’s a whole new markup language
      • Serving the pages is easy though
      • The toughest part is testing
      • The standards are constantly changing
    • 12. Text Messaging and More!
    • 13. Ladies & Gents, Start Your Phones!
      • We’re Going to Live Demo
        • SMS Join
        • SMS Broadcast
        • SMS to Voice
        • SMS Data
    • 14. Scenario: Janice is facing eviction
      • Quick Answers
      • Confidential Answers
      • From a device she knows how to use
      • She sees your flier…
    • 15. SMS text: eviction to: 30644
    • 16. Text to Voice call: 202-350-9755
    • 17. Text for Data text: evict in pari delicto to: 30644
    • 18. 160 character limit
      • (kah-vee-ott emptor) Latin for "let the buyer beware." The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is "as is" or when a defect is obvious upon reasonable inspection before purchase.
      • Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections.
    • 19. The Bottom Line
      • Roughly $2k per MONTH
      • mConnect is $500 / month
      • Messaging out - .03/msg
      • VOIP Calls - .08 / minute

    ×