Mobile/Wireless for Legal Services


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  • Mobile/Wireless for Legal Services

    1. 1. I’d Like That To Go: The impending mobile revolution and why you can’t afford to sit there and watch it go by even if you want to.
    2. 2. Takeaways: <ul><li>Opportunities in mobile and wireless </li></ul><ul><li>Demonstration of a mobie campaign </li></ul><ul><li>Resources to learn more </li></ul>Takeaways: Photo from Flickr: Mike Licht
    3. 3. Two Great Trends Photo from Flickr: Bob.Fornal
    4. 4. Ubiquitous Wireless Access <ul><li>At least 22 US cities have fully-functioning ubiquitous wireless networks </li></ul><ul><li>Major city deals ARE stalling, but that doesn’t mean they won’t happen </li></ul>
    5. 5. Mobile By the Numbers <ul><li>236 million US cell phone users / 76% market penetration </li></ul><ul><li>25% of all mobile phone users around the world access the internet on their phones </li></ul><ul><li>30% of all internet access in 2007 was exclusively from mobile phones </li></ul><ul><li>The global population grows by 3 people per second. In the same second, 38 wireless devices will be sold </li></ul>
    6. 6. Year of the Mobile Phone <ul><li>&quot;...if you think there was a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone.&quot; - New York Times technology columnist David Pogue </li></ul>
    7. 7. Put These Things Together…
    8. 8. So What Do You Do About It? <ul><li>Invest in: </li></ul><ul><ul><li>Creating a mobile version of your site </li></ul></ul><ul><ul><li>SMS Strategies </li></ul></ul>
    9. 9. Mobile Web Browsing <ul><li>What content are people most likely to access on your site? </li></ul><ul><li>Give it a unique URL ( </li></ul><ul><li>Integrate it into all other mobile efforts </li></ul><ul><li>Get ready to cringe - analytics are terrible </li></ul>
    10. 10. What Does That Look Like?
    11. 11. Technical Considerations <ul><li>It’s a whole new markup language </li></ul><ul><li>Serving the pages is easy though </li></ul><ul><li>The toughest part is testing </li></ul><ul><li>The standards are constantly changing </li></ul>
    12. 12. Text Messaging and More!
    13. 13. Ladies & Gents, Start Your Phones! <ul><li>We’re Going to Live Demo </li></ul><ul><ul><li>SMS Join </li></ul></ul><ul><ul><li>SMS Broadcast </li></ul></ul><ul><ul><li>SMS to Voice </li></ul></ul><ul><ul><li>SMS Data </li></ul></ul>
    14. 14. Scenario: Janice is facing eviction <ul><li>Quick Answers </li></ul><ul><li>Confidential Answers </li></ul><ul><li>From a device she knows how to use </li></ul><ul><li>She sees your flier… </li></ul>
    15. 15. SMS text: eviction to: 30644
    16. 16. Text to Voice call: 202-350-9755
    17. 17. Text for Data text: evict in pari delicto to: 30644
    18. 18. 160 character limit <ul><li>(kah-vee-ott emptor) Latin for &quot;let the buyer beware.&quot; The basic premise that the buyer buys at his/her own risk and therefore should examine and test a product himself/herself for obvious defects and imperfections. Caveat emptor still applies even if the purchase is &quot;as is&quot; or when a defect is obvious upon reasonable inspection before purchase. </li></ul><ul><li>Let the buyer beware. Premise that buyer buys at own risk and should examine and test a product himself/herself for obvious defects and imperfections. </li></ul>
    19. 19. The Bottom Line <ul><li>Roughly $2k per MONTH </li></ul><ul><li>mConnect is $500 / month </li></ul><ul><li>Messaging out - .03/msg </li></ul><ul><li>VOIP Calls - .08 / minute </li></ul>