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13 media in ad & the printed media

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Novrita Widiyastuti, S.Sos, M.Si
Novrita Widiyastuti, S.Sos, M.Si
Education
1 of 8
CHAPTER 13 MEDIA IN ADVERTISING AND THE PRINTED MEDIA Novrita Widiyastuti, S.Sos
The Role of Media in Advertising ,[object Object]
Several Considerations ,[object Object],[object Object],[object Object]
Above the line media ,[object Object],[object Object],[object Object],[object Object]
Below the line ,[object Object],[object Object],[object Object],[object Object]
Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tabloids ,[object Object],[object Object]

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13 media in ad & the printed media

  • 1. CHAPTER 13 MEDIA IN ADVERTISING AND THE PRINTED MEDIA Novrita Widiyastuti, S.Sos
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