What is Enterprise 2.0?

AIIM Training & Education www.aiim.org/training

Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models

• www.aiim.org/enterprise20 441 respondents, 80+ pages, 70+ charts/figures Released Q1 2008 4

What Do You See as the Current Shortcomings of Enterprise 2.0?

Defining Enterprise 2.0  Technology that enables people to collaborate and/or form online communities  The application of Web 2.0 to the enterprise  A new set of technologies, models and methods used to develop and deliver business software  The next generation of knowledge management  The ability to snap together software services to enable business agility  The next generation of collaboration  The democratization of information and content-centric systems  The use of emergent social software platforms within companies, or between companies and their partners or customers  A user-centric approach to working with enterprise-focused content systems  The next generation of enterprise content management (ECM)  Exposing the collective wisdom of a networked workforce, partner and customer base  Leveraging metatags to tap into collective wisdom

Re-Defining Enterprise 2.0 • “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”

Defining Enterprise 2.0 Frameworks • Basic fundamental structures that provide a way of viewing the structure of Enterprise 2.0 • What Am I Getting Into? • Foundational to System Design/Decisions • Functional Requirements/Functions in Context – SLATES – FLATNESSES

SLATES Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143

FLATNESSES Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143

FLATNESSES Focus Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143

Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models

Defining Enterprise 2.0 Techniques – Agents – Knowledge Monitoring – Intermediation – Emergence – Feedback • Tagging • Voting – Social Networks/Analysis – Social Computing – Social Software – Asynchronous Communication – Collaboration

Overview of 1.0 Technologies • Bulletin Boards • E-mail • Instant Messaging (IM)/Short Message Service (SMS)/Text Messaging • Discussion Forums • Chat Rooms • Web/tele/videoconferencing • Static Web

Overview of 1.5 Technologies • Web Services • Collaborative filtering • Social networking • Social network analysis • Agents • Portals/Intranets • Dynamic Web

Overview of 1.5 Technologies & FLATNESSES Directly Provides Partially Provides Does Not Provide

Enterprise 2.0 Technologies • Wikis • Blogs • Really Simple Syndication (RSS) • Mashups • Podcasting • Social Voting/Ranking • Social Bookmarking • Social Networking

Overview of 2.0 Technologies & FLATNESSES Directly Provides Partially Provides Does Not Provide

And what can we achieve with these new technologies ? Positioning Technology Alternatives To Business Needs

What Technologies Fall into Your Definition of an Enterprise 2.0 Platform? 23

Objectives • Defining Enterprise 2.0 • Technology Compliments and Alternatives • Why Enterprise 2.0 Now? • The State of the Market • Generational and Cultural Impacts • Worker Models

How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?

Business Drivers for Enterprise 2.0

Market Drivers Behind Business Trends Technology Trends E Business n Intelligence t e r Knowledge p Management Business r Business Web 2.0 Intelligence i Intelligence s Innovation e Management 2 . User Source: AIIM Market Intelligence 0 Expectations

What are YOU Trying to Accomplish with Enterprise 2.0?

How Well Suited is Enterprise 2.0 for the Following Groups/People?

How Likely is Your Organization to Utilize Enterprise 2.0 for the Following Business Practices?

What is Your Level of Involvement with the Following Technologies?

Which Groups are the Drivers of Enterprise 2.0 in Your Organization?

Where is Enterprise 2.0 Predominately Used in Your Organization?

In Your Organization, Which Departments are Primary Users of Enterprise 2.0 Functionality?

Do the Enterprise 2.0 Applications (e.g. Wiki, Blogs) in Your Organization Each Have a Champion or Leader?

Do You Feel it is Necessary to Have a Champion for Enterprise 2.0 Projects?

Source: http://gobigalways.com/old-people-ruining-social-software-young-people-ruining-the-workplace/

How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?

What are YOU Trying to Accomplish with Enterprise 2.0? SPLIT Millennials Gen X Boomers

Millennials vs Boomers • Some differences exist • No evidence of dramatic or polar differences that warrant special handling – Strategic leverage vs. personalized Source: http://gobigalways.com/old-people-ruining- social-software-young-people-ruining-the-workplace/ approaches

The Criticality of Culture Asset Corporate Culture Hindrance

Assessing Culture • quot;Do not change culture, change habits. The first step in changing habits is to define what results are needed. This is basic, but requires sharper definition; the plans have to be meticulously conceptualized, executed and monitored regularly.quot; • quot;Where within our own system do we do this already?quot; – Peter Drucker

Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me

Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 1.5 1.0

Worker Models for Enterprise 2.0 • Extended Me/Enterprise 2.0 – Culture Component • Transparency • Participative/Engaged • Always On/In • Mass Customization • Agility • Competency-Driven Outsourcing • Embedded/Strategic Collective Intelligence – Technology Component • Strategic deliberate internal deployment of emergent and social software • Integration and Modular Programming

Enterprise 2.0 Readiness • Culture – Propensity for success or failure Technology Culture – Measuring change management • (Business) Strategy – Putting the E in Enterprise 2.0 – ROI fundamentals Strategy – Beyond a pilot – Competitive edge • Technology/Infrastructure – Aligned with and support goals and objectives – Bolsters culture – Changes culture

AIIM E2.0 Certificate Program E2.0 Strategy E2.0 as a Practice E2.0 as a Project E2.0 Master

Enterprise 2.0 Practitioner Track Positioning Enterprise 2.0 Defining Defining Business Drivers Enterprise 2.0 Enterprise 2.0 for Frameworks Techniques Enterprise 2.0 Evolution & Definition Evolution & Definition Worker Models of Enterprise 2.0 of Enterprise 2.0 for Technologies Part 1.0 Technologies Part 1.5 Enterprise 2.0 Evolution & Definition Evolution & Definition State of the of Enterprise 2.0 of Enterprise 2.0 Enterprise 2.0 Technologies Part 2.0 Related Technologies Market

Enterprise 2.0 Specialist Track Assessing Organizational Readiness Making the Case Assessing Positioning Technology for Business Alternatives Enterprise 2.0 Need Implementing Users and User Enterprise 2.0 Enterprise 2.0 Involvement Governance Integrating Standards Rollout Enterprise 2.0

AIIM Training & Education www.aiim.org/training

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What is Enterprise 2.0?

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