An Indian startup has been integrating deep social data insights into TV programming and digital properties. Times Now, Headlines Today, The Times of India, The Indian Express, Ten Sports, MSN India and many more media giants have used Frrole data to power their TV shows and digital hubs. And to phenomenal results. Times Now added 220,000 new followers, Headlines Today achieved no. 1 TRP rating in its slot, Ten Sports increased its no. of Twitter followers by 3% and Times of India witnessed a whopping million+ page visits, with 5 sponsors lining up its social hub.

1. Bangalore, India August 2014
Media Solutions

2. o A social intelligence platform that mines precise,
curated content and deep insights from social
conversations
o Expertise in integrating customized social content
directly into live products, TV Shows and campaigns
o Amplifies user engagement and reach at social scale
About Frrole

3. On Air
Integration
KEY OFFERING – ON-AIR INTEGRATION
• Audience participation at scale, in real-time
o Virtually bring the whole country into your
studio
• Ability to understand pulse of the people on
‘any’ topic
o On demand availability of data, as and when
required
• Proven direct impact on TRPs and social capital
o #1 TRP ranking in the category for one of ‘The
Twitter Debate’ shows
o 140,000+ tweets for Narendra Modi’s interview
with Arnab Goswami, reaching 280+ million
people, #1 worldwide trend

4. KEY OFFERING – DIGITAL EXPERIENCE
• Build a brand new generation of content
o Beautiful visualizations, real-time & auto-
updating content
• Enhance existing content with stunning data
based widgets
• Unlock the next stage of data-driven
journalism
• Creates 2-5x engagement compared to the
traditional content
Digital/
2nd Screen
Experience

5. OUR RECENT WORK
On Air
Integration
Digital/
2nd Screen
Experience

6. HEADLINES TODAY
India’s first real-time Twitter debate show on live TV in which the
winner was decided based on audience reactions on Twitter

7. HEADLINES TODAY
Doubled
No. of new
followers per day
No. 1
TRP rating in its category
for first time ever
Trended
On Twitter
- All episodes
Within 2
weeks

8. Newshour integrated Frrole and displayed sentiment analysis, time
graphs and geographical distribution of data across all major cities.
TIMES NOW

9. TIMES NOW
10 #tags trended
worldwide, 2 at top spot
500,000+
Tweets
400 Mn
Impressions
220,000
New followers
Within a
month

10. CELEBRITY CRICKET LEAGUE 2014 On-Air + 2nd Screen
Identified in real-time the 5 most buzzing celebrities & their buzz share everyday

11. CELEBRITY CRICKET LEAGUE 2014
16,000+
Tweets
Trended
Multiple Times
Celebrities
Participation

12. TEN SPORTS
13,000+
Tweets
2,000,000
Impressions
2,500
New Twitter followers
Within
24 hours
Integrated real-time Twitter polls on-air before the final of UEFA Champions League 2014

13. OUR RECENT WORK
On Air
Integration
Digital/
2nd Screen
Experience

14. TIMES OF INDIA ELECTIONS HUB
Interactive hub to track and boost social buzz of top 5 politicians for 2 months

15. TIMES OF INDIA ELECTIONS HUB
5
Sponsors
1,138,739
Page Visits
5:01 Mins
Avg Time Spent
39%
Bounce Rate
Within 2
months

16. BUSINESS TODAY BUDGET 2014 HUB
Identified and ranked 10 most buzzing topics related to
Budget during and after Budget 2014 announcement

17. INDIAN EXPRESS ELECTIONS HUB
Tracked the buzz around 3 prime ministerial candidates in top 12 cities. Hosted daily Twitter Poll

18. LIVEMINT FIFA 2014 SOCIAL HUB
Displayed auto-updating tweets and images posted by
footballers, media and people

19. BENEFIT PROPOSITION
Audience
Engagement
1
Connect with, engage
and get feedback from
your audience almost as
real-time as possible
Virality
2
Sponsorship
Opportunities
3
Amplify the reach of your
shows and products by
5-10 times using
tempting ‘Call to Actions’
Add revenue streams by
attracting multiple sponsors
to your highly engaging
shows and products

20. • Largest public social data set, much bigger than
Facebook’s public data
• Preferred network for expressing opinions,
discussions and engagement for – TV shows,
sports, elections, events and other social topics
• Provides opportunity to engage with your
customers, fans and audiences in real-time
~30M
Users, Growing
at 20% per year
Top 5
Smartphone market in
the world (Twitter’s 79%
usage is on mobile)
WHY TWITTER?
Top 3
Fastest growing
Twitter markets in
the world

21. Amarpreet Kalkat kalkat@frrole.com 09686862350
THANK YOU