Watch on "WATCH"  Industry
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Watch on "WATCH" Industry

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This a presentation about WATCHES industry in INDIA......

This a presentation about WATCHES industry in INDIA...
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  • 1. Product Report onWrist Watches
    Prepared by: NirankarSingh
    PGDFM/09/003
  • 2. Definition of Product
    The end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.
  • 3. Introduction
    WATCHES
    A watch is a timepiece that is made to be worn on a person. It is usually a wristwatch, worn on the wrist with a strap or bracelet.
    3
  • 4. Display
    Analog :
    A numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand.
    4
  • 5. Display
    Digital :
    A digital display simply shows the time as a number.
    It had a red light-emitting diode (LED) display.
    5
  • 6. Types of Watches
    Fashion Watches: Wristwatches are often appreciated as jewelry or as collectible works of art rather than just as timepieces.
    Computerized multi-function watches:They have awkward user interfaces due to the tiny screens and buttons, and a short battery life.
    Contd.6
  • 7. Types of Watches (Contd.)
    3. For space travel: Zero gravity environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches.
    4. For scuba diving: Watches may be crafted to become water resistant. These watches are sometimes called diving watches.
    7
  • 8. Indian Watch Market
    Size: 40-45 millions pieces annually.
    Annual market(in USD): 195 millions.
    Average growth in India: Increase in 10-15 % annually.
    But India still lower in that market compared globally.
  • 9. Categories of Watches
    Low Price Segment: Less than Rs.500.
    Medium Price Segment: Between Rs. 500-1500.
    High Price Segment: More than Rs. 1500.
  • 10. Images of Indian Watches
    10
  • 11. Images of Foreign Watches
    ARMANI
    11
  • 12. Brand of Wrist Watches
    Timex,
    Citizen,
    Casio,
    Titan.
  • 13. Timex
    Timex watches by Timex Group USA.
    It has basically low & medium range watches.
    Timex Sports
    Rs. 785
    Timex Formals c401
    Rs. 990
    Timex Formals Women
    Rs. 1465
  • 14. Citizen
    Manufactured by Citizen Holdings Co. Ltd.
    It consists mainly high range segment.
    Citizen perpetual series
    Rs. 17,200
    Citizen BL-800
    Rs. 22,900
  • 15. Casio
    It’s a Japanese Mfg company.
    It consists all categories of range segments.
    Casio Standard Line
    Rs. 1045
    Casio Metal fashion
    Rs. 1780
    Casio Proterk Line-up
    Rs. 12700
  • 16. Titan
    Its an Indian brand & manufacturing company.
    Titan having all range of watches.
    Titan Raga
    Rs.3560
    Titan Fastrack
    Rs.1085
    Titan Edge
    Rs. 8650
  • 17. Titan is India's leading manufacturer of watches.
    The sixth largest in the world.
    Titan watches is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation.
    I am taking Titan Co’s product
  • 18. Products under Titan Co.
    Titan Raga
    Titan Fastrack
    Titan Sonata
    Titan Edge
    Titan Steel.
  • 19. Titan Raga
    Market price:-
    Rs 2,000 - 5,000.
    Target customer:- High level people.
    Local Tax:- 12.5%
    Profit margin:-
    10-15%
  • 20. Titan Fastrack
    Market price:-
    Rs 1,000 – 3,500.
    Target customer:- Middle & High level people.
    Local Tax:- 12.5%
    Profit margin:-
    10-12%
  • 21. Titan Sonata
    Market price:-
    Rs 250 – 1,200.
    Target customer:- Lower & Middle class people.
    Local Tax:- 12.5%
    Profit margin:-
    10%
    It has over 650 models in Indian market.
    Having more than 10,000 dealers in India.
  • 22. Titan Edge
    Market price:-
    More than Rs. 7,000.
    Target customer:- High level people.
    Local Tax:- 12.5%
    Profit margin:-
    15-20%
  • 23. Titan Steel
    Market price:-
    Starts with Rs 2,300.
    Target customer:- High level people.
    Local Tax:- 12.5%
    Profit margin:-
    10-20%
  • 24.
    • In the end, though India is still
    considered to be a difficult market to
    penetrate due to reasons like:-
    Price sensitiveness and
    Its largely unorganised sector.
    • However, with the right planning and
    the right management International &
    national will do well in Indian Watch
    Market.
  • 25. THANK
    YOU