Definition of Product The end result of the manufacturing process, to be offered to the marketplace to satisfy a need or want.
Introduction WATCHES A watch is a timepiece that is made to be worn on a person. It is usually a wristwatch, worn on the wrist with a strap or bracelet. 3
Display Analog : A numbered dial upon which are mounted at least a rotating hour hand and a longer, rotating minute hand. 4
Display Digital : A digital display simply shows the time as a number. It had a red light-emitting diode (LED) display. 5
Types of Watches Fashion Watches: Wristwatches are often appreciated as jewelry or as collectible works of art rather than just as timepieces. Computerized multi-function watches:They have awkward user interfaces due to the tiny screens and buttons, and a short battery life. Contd.6
Types of Watches (Contd.) 3. For space travel: Zero gravity environment and other extreme conditions encountered by astronauts in space requires the use of specially tested watches. 4. For scuba diving: Watches may be crafted to become water resistant. These watches are sometimes called diving watches. 7
Indian Watch Market Size: 40-45 millions pieces annually. Annual market(in USD): 195 millions. Average growth in India: Increase in 10-15 % annually. But India still lower in that market compared globally.
Categories of Watches Low Price Segment: Less than Rs.500. Medium Price Segment: Between Rs. 500-1500. High Price Segment: More than Rs. 1500.
Brand of Wrist Watches Timex, Citizen, Casio, Titan.
Timex Timex watches by Timex Group USA. It has basically low & medium range watches. Timex Sports Rs. 785 Timex Formals c401 Rs. 990 Timex Formals Women Rs. 1465
Citizen Manufactured by Citizen Holdings Co. Ltd. It consists mainly high range segment. Citizen perpetual series Rs. 17,200 Citizen BL-800 Rs. 22,900
Casio It’s a Japanese Mfg company. It consists all categories of range segments. Casio Standard Line Rs. 1045 Casio Metal fashion Rs. 1780 Casio Proterk Line-up Rs. 12700
Titan Its an Indian brand & manufacturing company. Titan having all range of watches. Titan Raga Rs.3560 Titan Fastrack Rs.1085 Titan Edge Rs. 8650
Titan is India's leading manufacturer of watches. The sixth largest in the world. Titan watches is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. I am taking Titan Co’s product
Titan Sonata Market price:- Rs 250 – 1,200. Target customer:- Lower & Middle class people. Local Tax:- 12.5% Profit margin:- 10% It has over 650 models in Indian market. Having more than 10,000 dealers in India.
Titan Edge Market price:- More than Rs. 7,000. Target customer:- High level people. Local Tax:- 12.5% Profit margin:- 15-20%
Titan Steel Market price:- Starts with Rs 2,300. Target customer:- High level people. Local Tax:- 12.5% Profit margin:- 10-20%