Impact of I-Phone


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Impact of I-Phone

  1. 1. LIVE PROJECT Impact of i-phone on Mobile market with Respect to Airtel and Vodafone. Submitted by:- Makrand Nafde Mayuri Gariba Mudit Agrawal Nikhil Bakre Nikita Agrawal Pooja Zaveri   Submitted to:- MRS. Pratibha Bizla Faculty(S.S) 10/102008 APPLE IPHONE 3G
  2. 2. <ul><li>Contents </li></ul><ul><li>Objective </li></ul><ul><li>Introduction of i-phone </li></ul><ul><li>Features </li></ul><ul><li>Methodology </li></ul><ul><li>Launch of i-phone in India </li></ul><ul><li>Airtel </li></ul><ul><li>Vodafone </li></ul><ul><li>Impact of i-phone </li></ul><ul><li>Advantages </li></ul><ul><li>Drawbacks </li></ul><ul><li>Conclusion </li></ul>10/102008 APPLE IPHONE 3G
  3. 3. <ul><li>To study the impact of i-phone on mobile market with respect to Airtel and Vodafone. </li></ul>Objective 10/102008 APPLE IPHONE 3G
  4. 4. <ul><li>3G cellular technology brings wireless broadband data services to your mobile phone. </li></ul><ul><li>3G networks let you speed through Web pages, enjoy streaming music video, watch on-demand video programming, download and play 3D games, and videoconference with your fellow chatterers. </li></ul><ul><li>While the interface is undoubtedly different on a cell phone, the experience of surfing, downloading, and streaming stands to be very close to that of a broadband connection on a computer </li></ul>10/102008 APPLE IPHONE 3G
  5. 5. <ul><li>Wi-Fi connectivity </li></ul><ul><li>E-mail facility </li></ul><ul><li>GPS system </li></ul><ul><li>Multi-touch screen </li></ul><ul><li>Camera phone </li></ul><ul><li>Portable media player </li></ul><ul><li>Text messaging </li></ul><ul><li>Visual voice mail </li></ul><ul><li>Web browsing </li></ul>10/102008 APPLE IPHONE 3G
  6. 6. <ul><li>Survey through Questionnaire </li></ul><ul><li>Survey conducted in Airtel and Vodafone. </li></ul><ul><li>Sample size – 20 people </li></ul><ul><li>Data collected through internet, Magazines and newspaper </li></ul>10/102008 APPLE IPHONE 3G
  7. 7. <ul><li>The Apple iPhone 3G (third generation) was launched across India by telecom majors Bharti Airtel and Vodafone. </li></ul><ul><li>India is one of the 20 countries set to get the i-phone on the second worldwide release date which is August 22 nd of Airtel & Vodafone in the first week of September. </li></ul>10/102008 APPLE IPHONE 3G
  8. 8. Bharti Airtel , formerly known as Bharti Tele-Ventures Limited (BTVL) is India 's largest cellular service provider with more than 75 million subscribers as of August 2008.It offers its TELECOM services under the Airtel brand and is headed by Sunil Mittal. Airtel has received 200,000 pre-bookings for the phone since the process had started about two months back, said Airtel president (mobility) Sanjay Kapoor 10/102008 APPLE IPHONE 3G
  9. 9. . Vodafone is a mobile network operator headquartered in Berkshire , England , UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion Vodafone launched 3G i-phone in the first week of September.   10/102008 APPLE IPHONE 3G
  10. 10. <ul><li>The iPhone is priced at Rs 31,000 for 8GB. </li></ul><ul><li>Rs 36,100 for 16GB of memory space. </li></ul><ul><li>iPhone is available in two colors . </li></ul><ul><li>BLACK and WHITE in India. </li></ul>10/102008 APPLE IPHONE 3G
  11. 11. <ul><li>3G i-phone to impact on mobile TV market:-“The i-phone could become the mobile video delivery device of choice for many consumers, by providing before mobile broadcasting networks. </li></ul><ul><li>Apple i-phone 3G threatens to impact global mobile phone market:- The i-phone has attracted fervent interest from consumers & will undoubtly increase the corporation’s degree of Internationalization </li></ul>10/102008 APPLE IPHONE 3G
  12. 12. <ul><li>I-phone launch to impact Nokia:- When i-phone comes to India, it adds to competitors. The entry of new product in the market creates customer interest & therefore it impacts. </li></ul><ul><li>  Impact of i-phone for mobile development:- The i-phone would likely hurt them in the short-term, cutting to some extent in their sales. </li></ul><ul><li>  </li></ul>10/102008 APPLE IPHONE 3G
  13. 13. <ul><li>Impact on the industry, who suffers what the opportunities are, what to watch for next & what to do if they are working at a mobile company. </li></ul><ul><li>  </li></ul>10/102008 APPLE IPHONE 3G
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  15. 15. <ul><li>3G service can be defined as a network with reliable Internet speeds higher than 144 kilobits per second (Kbps). </li></ul><ul><li>The 3G system used by AT&T and T-Mobile, called UMTS/HSDPA (Universal Mobile Telephone System with High Speed Data Packet Access), lets you make voice calls and surf the Net at the same time. </li></ul>10/102008 APPLE IPHONE 3G
  16. 16. <ul><li>In operation a couple years now, 2.5G networks let you download ring tones, listen to short audio clips, send multimedia messages (MMS), or surf the Web, albeit slowly. </li></ul><ul><li>Rate is too high </li></ul>10/102008 APPLE IPHONE 3G
  17. 17. 10/102008 APPLE IPHONE 3G
  18. 18. <ul><li>Questionarre </li></ul><ul><li>Websites:- </li></ul><ul><li> </li></ul><ul><li> </li></ul>10/102008 APPLE IPHONE 3G
  19. 19. 10/102008 APPLE IPHONE 3G