1. How effective is the
combination of the main
project and ancillary
tasks?
Evaluation. Question 2. Nikita
Patel. A2 Media Coursework
2. My ancillary tasks and music video work well together as I
have ensured that I am targeting my audience. For my
tasks I created a digipak for my artists’ album and a
website. These are used to sell the artists work and
promote his work to fans. I feel I have done this well as
my digipak gives the audience information on songs he
will be releasing and the website gives information on
him and about him. It further shows pictures of the artist
to give the audience a personal connection as they are
gaining access into his personal life.
3. The picture I have used on the front of my digipak is of
Jester himself. The reason I chose this is as it’s a simple
picture yet the red clothing he is wearing makes him stand
out. I feel it is effective as its eye catching and also there is
not much text on the front which entices the audience much
as they don’t want to have to read a lot yet be engaged
through what they see when they first look at it. I also
enhanced the picture on iPhoto to make it look brighter. I
was influenced by many artists, such as Drake and Snoop
Dogg who both have simple yet effective album covers with
pictures of them selves and a small amount of text. The
back of my digipak has a barcode, making it more realistic. I
have also included copyright information which is seen on
albums of all genre of music.
4. Due to the rise in internet users,
overall I think the digipak and
website give fans all the
I feel I have kept the star image of information needed and gives
Jester through the website as it ‘Jester’ a chance to get to be
keeps fans updated with what he known online through his internet
is up to and his latest work. The fans as well. In our music video, we
website is easy to access for fans used real time performance as that
and due to music being bought is what is widely seen in rap music
online in this generation, the video.
website gives fans a chance to
see what he is about and what
albums he will be releasing
instead of having to go out into a
shop. Target consumers find it
easier to search online and
the digipak also gives them
a visual idea of what the
album cover looks like.
5. MY WEBSITE FOR JESTER. It was like a flipbook website where you clicked the
corner of the page and it turns to the next one.
6. I called my record company, Riot
Records. The reason I chose this is
because:
1. I feel the alliteration makes it more
intriguing.
2. The word ‘riot’ can be associated
with many things but in my eyes I feel
it shows ‘causing a riot’ which can
RIOT RECORDS
explain how my artists’ music is the
type of music that would want to make
a difference and be unique.
The fast cutting and post production effects we
put on the music video identify the conventions of
a rap video as this is repetitively seen in them. It
can be described as kinetic cutting. It shows the
audience many different shots of Jester and cuts
to the beat of the song.
