Museum As Platform
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Museum As Platform

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Panel session for American Association of Museum 2009 Annual Meeting in Philadelphia.

Panel session for American Association of Museum 2009 Annual Meeting in Philadelphia.

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  • Museum as Platform could mean a lot of things, so I’m going to take a minute to explain how we are defining the term. But before I do, one quick announcement:

Museum As Platform Museum As Platform Presentation Transcript

  • Museum as Platform: Envisioning Visitors as Creators & Contributors Matthew Fisher President, Night Kitchen Interactive
  • Join us on twitter. Tweet with #aam09 Tweet your questions & comments #aam09
  • Museum as Platform
    • Online exhibits that showcase creative responses to collections and encourage visitors to participate in the dialog.
    skepticalvoice sounds complicated… #aam09 Less than a second ago
  • Museum as Platform: A Hybrid Model
    • Conventional online exhibits
    • Authoritative Voice
    • Museum-Curated
    • Multiplicity of viewpoints
    • Visitors create and contribute
    Continuum of Voice and Authority Visitor-as-Curator Crowdsourced curiousattendee hmm… Not sure I get it. Like to see examples. #aam09 Less than a second ago
  • Delaware Art Museum: Art of Storytelling, Curated Original Stories Curated Original Stories
  • “ Picture a Story” Educational Activity Picture a Story educational activity
  • Submit Stories to Art of Storytelling’s online collection Submit Stories to online collection
  • Experience stories in the online collection online collection of Visitor Stories
  • Smithsonian Photography Initiative: click! photography changes everything Smithsonian’s Click! Photography Changes Everything
  • Creating a collaborative view of photography Expert narratives create a collaborative view of photography
  • Inviting visitors to submit their own stories Invites visitors to submit stories
  • Visitor stories appear alongside curated stories Visitor stories appear alongside curated stories
  • Smithsonian National Museum of American History: Star-spangled banner online exhibit Smithsonian Museum of American History
  • A blend of traditional and curatorial narratives Blend of traditional curatorial narrative…
  • Oh Say Can You Sing? Youtube national anthem singing contest And visitor content: YouTube singing contest
  • Flag mosaic of visitor stories from Flickr Flag mosaic of visitor stories from flickr
  • Rosenbach Museum and Library: 21 st Century Abe Rosenbach Museum and Library’s 21 st Century Abe
  • Combining traditional and historical narratives Combines traditional historical narratives…
  • Presenting creative responses by an artist, musician and comedy troupe … with creative responses by an artist, rock musician and comedy troupe
  • Visitors can submit their own examples of “Found Abe” Invites the visitor to submit “Found Abe” sightings
  • Creative activities include a poster-making contest And creative activities: poster-making contest
  • University of Michigan Museum of Art: Dialogtable UMMA dialogtable interactive installation
  • Visitors can explore creative responses to collections Visitors explore creative responses to collections
  • Movies were inspired and created by artists and community members From Dancers to artists, facebook-style profiles and art making demos
  • Visitors can submit new movie ideas on the Dialogtable’s website Visitors submit new movie ideas via a website
  • SFMOMA: Country Dog Gentlemen Travel to Extraordinary Worlds SFMOMA touch screen kiosk and website
  • Animated stories about modern artworks Animated stories about modern artworks
  • Educational activities let visitors make creative responses Educational activities for visitors to create responses to works…
  • Creative responses can be submitted to the SFMOMA Website … and submit their creative responses to the SFMOMA website
  • Museum as Platform
    • Online exhibits that showcase creative responses to collections and encourage visitors to participate in the dialog.
    skepticalvoice STILL sounds complicated – why bother? #aam09 Less than a second ago
  • Challenges
    • Trust,
    Effort Audience
  • CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users.
  • Internet Use related to in-person visits … internet use is positively related to in-person visits to museums and libraries…
  • Effort
    • Collaboration is messy
    • New processes, guidelines and management
    • More time to produce
    • Requires moderation
    skepticalvoice sounds like it could be a major headache… #aam09 Less than a second ago
  • Audience Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
  • Addressing the Challenges
    • Trust
    Effort Audience
  • Addressing Trust Issues Source: Neilsen Trust in Advertising Report, October 2007 49 Average Trust Response 18 Text ads on mobile phones 26 Online banner ads 34 Search engine ads 38 Ads before movies 49 Email (I signed up for) 49 Brand sponsorships 54 Radio 56 Magazines 56 TV 60 Brand websites 61 Consumer opinions posted online 63 Newspapers 78 Word of mouth % To what extent do you trust the following forms of advertising? (% responding “trust completely” or “trust somewhat”) execdirect can u compare a van gogh wall label to a shampoo ad? #aam09 Less than a second ago
  • Addressing Trust Issues open, inclusive, trustworthy experience by balancing authoritative museum narratives and visitor-contributed voices
  • Addressing Effort
    • Collaboration does take time
    • Tools make it infinitely more feasible
    • Museums can produce something beyond typical limits
    • A richer array of responses to collections
    learnedPhd Who says visitor voices are richer than my expert voice? #aam09 Less than a second ago
  • Addressing Audience: 18-24 Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com. youngandhip embrace our creative input and we’ll built it ourselves! #aam09 Less than a second ago
  • Addressing Audience: 12-17
    • 64% of online teens ages 12-17 have participated in one or more among a wide range of content-creating activities on the internet.
    - The Pew Internet & American Life Project December 2007 exhibitcurator but what about exhibits for the general public? #aam09 Less than a second ago
  • Conventional Online Exhibit versus… CONVENTIONAL ONLINE EXHIBIT SPECTATORS
  • Online Exhibit Encouraging Social Participation SPECTATE JOIN COLLECT CRITIQUE CREATE
    • THE BOTTOM LINE
    execdirect well, that’s cool. But what about bringing folks in the door? #aam09 Less than a second ago
  • Philadelphia Cultural Engagement Index
    • Creative Personal Practice
    • Audience-Based Attendance
    - Philadelphia Cultural Engagement Index, Greater Philadelphia Cultural Alliance, March 2009
    • Dancing/Singing
    • Taking Artistic Photos
    • Curating photos
    • Museums
    • Cultural Institutions
    • Live Performances
  • Philadelphia Cultural Engagement Index
    • More Creative Practice = More Attendance
  • Encouraging creative participation in visitors online will also lead to greater visitation onsite obviousplant awesome presentation, dude! #aam09 Less than a second ago