Museum As Platform
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Panel session for American Association of Museum 2009 Annual Meeting in Philadelphia.
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Museum As Platform
- 1. Museum as Platform: Envisioning Visitors as Creators & Contributors Matthew Fisher President, Night Kitchen Interactive
- 2. Join us on twitter. Tweet with #aam09 Tweet your questions & comments #aam09
- 5. Delaware Art Museum: Art of Storytelling, Curated Original Stories Curated Original Stories
- 6. “ Picture a Story” Educational Activity Picture a Story educational activity
- 7. Submit Stories to Art of Storytelling’s online collection Submit Stories to online collection
- 8. Experience stories in the online collection online collection of Visitor Stories
- 9. Smithsonian Photography Initiative: click! photography changes everything Smithsonian’s Click! Photography Changes Everything
- 10. Creating a collaborative view of photography Expert narratives create a collaborative view of photography
- 11. Inviting visitors to submit their own stories Invites visitors to submit stories
- 12. Visitor stories appear alongside curated stories Visitor stories appear alongside curated stories
- 13. Smithsonian National Museum of American History: Star-spangled banner online exhibit Smithsonian Museum of American History
- 14. A blend of traditional and curatorial narratives Blend of traditional curatorial narrative…
- 15. Oh Say Can You Sing? Youtube national anthem singing contest And visitor content: YouTube singing contest
- 16. Flag mosaic of visitor stories from Flickr Flag mosaic of visitor stories from flickr
- 17. Rosenbach Museum and Library: 21 st Century Abe Rosenbach Museum and Library’s 21 st Century Abe
- 18. Combining traditional and historical narratives Combines traditional historical narratives…
- 19. Presenting creative responses by an artist, musician and comedy troupe … with creative responses by an artist, rock musician and comedy troupe
- 20. Visitors can submit their own examples of “Found Abe” Invites the visitor to submit “Found Abe” sightings
- 21. Creative activities include a poster-making contest And creative activities: poster-making contest
- 22. University of Michigan Museum of Art: Dialogtable UMMA dialogtable interactive installation
- 23. Visitors can explore creative responses to collections Visitors explore creative responses to collections
- 24. Movies were inspired and created by artists and community members From Dancers to artists, facebook-style profiles and art making demos
- 25. Visitors can submit new movie ideas on the Dialogtable’s website Visitors submit new movie ideas via a website
- 26. SFMOMA: Country Dog Gentlemen Travel to Extraordinary Worlds SFMOMA touch screen kiosk and website
- 27. Animated stories about modern artworks Animated stories about modern artworks
- 28. Educational activities let visitors make creative responses Educational activities for visitors to create responses to works…
- 29. Creative responses can be submitted to the SFMOMA Website … and submit their creative responses to the SFMOMA website
- 32. CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users.
- 33. Internet Use related to in-person visits … internet use is positively related to in-person visits to museums and libraries…
- 35. Audience Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
- 37. Addressing Trust Issues Source: Neilsen Trust in Advertising Report, October 2007 49 Average Trust Response 18 Text ads on mobile phones 26 Online banner ads 34 Search engine ads 38 Ads before movies 49 Email (I signed up for) 49 Brand sponsorships 54 Radio 56 Magazines 56 TV 60 Brand websites 61 Consumer opinions posted online 63 Newspapers 78 Word of mouth % To what extent do you trust the following forms of advertising? (% responding “trust completely” or “trust somewhat”) execdirect can u compare a van gogh wall label to a shampoo ad? #aam09 Less than a second ago
- 38. Addressing Trust Issues open, inclusive, trustworthy experience by balancing authoritative museum narratives and visitor-contributed voices
- 40. Addressing Audience: 18-24 Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com. youngandhip embrace our creative input and we’ll built it ourselves! #aam09 Less than a second ago
- 42. Conventional Online Exhibit versus… CONVENTIONAL ONLINE EXHIBIT SPECTATORS
- 43. Online Exhibit Encouraging Social Participation SPECTATE JOIN COLLECT CRITIQUE CREATE
- 47. Encouraging creative participation in visitors online will also lead to greater visitation onsite obviousplant awesome presentation, dude! #aam09 Less than a second ago
Editor's Notes
- Museum as Platform could mean a lot of things, so I’m going to take a minute to explain how we are defining the term. But before I do, one quick announcement: