4. Big Idea
#DisneyVacations
We will use a social media campaign as part of
the digital marketing strategy. We want to:
- Increase awareness of vacations
- Capture target audience & increase guests
- Increase social media presence
5. Social & Digital Media Campaign
The hashtag
#DisneyVacations is
used as our social media
campaign to raise
awareness to our target
audience, while increasing
the number of guests
through social media
promotion
6. Media
Channels of Communication:
Twitter - Facebook – Instagram
* Increase followers on Twitter
and Instagram by 20%
through the
#DisneyVacations campaign
* Promoted Facebook posts
7. Spreading the Campaign
Our goal for #DisneyVacations is to make the
campaign so popular it becomes viral
Becoming viral:
- Contests to get people to use the hashtag
- Celebrity ambassadors to use the hashtag
9. Budget
Total Social Media Budget: $ 4 million
Strategy: $400,000 takes 3 months
Social Media Promoted Posts : 750,000
PPC ads and Internet Radio Ads: 1,000,000 for 3 months
Celebrity endorsements:$ 1,000,000 for 3 months
Management: $350,000
500,000 for daily adjustments
10. Goals
- Create a brand image for
Disney World.
- We want to inspire people
to be involved with Disney
World through the
#DisneyVacations campaign.
- Build up our customers base
by reaching our target
audience.
- Create lifeling customers
who want to keep coming
back
Editor's Notes
Social Media campaign we will use as part of the digital marketing strategy.
We work to increase awareness of vacation opportunities at Disney World
Capture our target audience and increase the number of reservations
Increase our social media presence which we will get into later
The strategy person will be the agency that makes the final decisions.
