Roadshow Europe Qualcomm - Julian Harris
Upcoming SlideShare
Loading in...5
×
 

Roadshow Europe Qualcomm - Julian Harris

on

  • 1,032 views

 

Statistics

Views

Total Views
1,032
Views on SlideShare
1,032
Embed Views
0

Actions

Likes
0
Downloads
28
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Roadshow Europe Qualcomm - Julian Harris Roadshow Europe Qualcomm - Julian Harris Presentation Transcript

  • Nice to see it, to see it’s nice Combining the Physical & Virtual Worlds with Qualcomm’s Visual Based Augmented Reality Mobile Squared, 9th November 2011 Julian Harris1
  • You’ve got to believe it’s going to be big Mobile, the largest technology platform & growing  Global mobile revenue ~ $1.3 trillion in 2011*, ~ 2% of global GDP, ~ 5.7B mobile connections worldwide **, 1.4B 3G connections***, 2B new to be added end 2015**** Mobile, a pervasive force for change around the world  Improving Healthcare, enhancing Education, Entrepreneurship & Social Revolution Mobile, the dominant computing platform  Installed base of smartphones to surpass PCs in 2012*****  Mobile devices have become full-blown computing devices taking only 1.5 years from first 1GHz device to first dual core device (@1.5GHz per core), while PC took 5  Optimized for power with graphics that will compete with game consoles Qualcomm is a catalyst for innovation & growth  Licencing our technology to 195 companies in wireless industry; Snapdragon includes125 commercial devices, 250 in design (40 tablets) (Q3 2011)  Cumulative R&D Investment of over $16.1B (Jan 2011, since 1995) & in 2010; £2.5B, $6.8m per day, 23% gross revenue  Optimal combination of processing horsepower, high performance graphics engine, wireless connectivity, power efficiency & GPS delivers a potent mix to developers2 *Source: Chetan Sharma Consulting; ** Source: Wireless Intelligence (WI), July 2011) 2011), ; *** WI Jul 2011; **** WI Apr 2011; *****Strategy Analytics Dec 10/Jan 11
  • What is Augmented Reality (AR) ? Virtual 2D and 3D content superimposed onto a live image, ie live scores, plays, stats etc3
  • Real World View Live camera view Virtual Content Information about points of interest GPS and Compass-based Augmented Reality Experience Good for rough location of items outside our field of view4
  • Real World View Live camera view Virtual Content Vision-based AR recognizes objects in field of view and aligns graphics tightly to target objectVision-based Augmented Reality Experience Enables a more immersive and interactive experience5
  • SCANS COMPARES POSITIONS RENDERS times per 30+ second6
  • Near Field Usage Environments Table or Floor Wall Retail Shelf7
  • Applications Today Gaming & Play Media / Advertising Instructional 3D games in real world Making print , outdoor, TV media, and Visualizing instructions environments vs. virtual worlds product packaging “come alive” e.g. furniture assembly In the future… Turn Left on Main St. “Happy to be here// Social Networking Visual Search Navigation & Discovery Placing photos, notes, graffiti Retrieving related information Visualizing points of interest in real world for friends to find from web for the object in view8
  • 10
  • 11
  • OYXGEN HYDROGEN HYDROGEN12
  • OYXGEN OYXGEN HYDROGEN HYDROGEN13
  • Trevor swam out from under his ledge to greet his new friends and munch on some veg.
  • STEP 1 Touch rinse cycle for more information, then press button on machine Done16
  • Extra Rinse Use this option if you have sensitive skin and need your undergarments completely soap free. STEP 1 Touch rinse cycle for more information, then press button on machine Done17
  • STEP 1 Touch rinse cycle for more information, then press button on machine Done18
  • 19
  • Qualcomm AR Platform Traction REGISTERED MODELS OF APPS IN ANDROID DEVELOPERS FROM SMARTPHONES AND MARKET AND APPLE 130 COUNTRIES TABLETS SUPPORTED IOS APPLE STORE21
  • Accolades, Testimonials, and Honors RECOGNITION FOR OUR AWARD WINNING AR TECHNOLOGY “Qualcomm’s AR SDK has made it extremely easy for us to prototype, design, and develop our ideas and concepts.” Morgan Jaffit, Co-Founder, Defiant Development “…your AR library is by far the best AR Library I’ve ever used. It’s amazing, works incredibly fast, and really easy to work with. Awesome job QCAR team!!” Nicholas Rudolfsky, iOS Developer, Smule “When it comes to mobile Augmented Reality technology, Qualcomm is the top dog.” Pocket-lint “The opportunities to do amazing things—which we quite literally couldn’t live without—are unparalleled 2011 Future Mobile with augmented reality. This is Qualcomm’s secret weapon, and it may assure the company thrives, Entertainment rather than simply survives the coming conflict.” Award for Mobile Rob Enderle, Analyst, TG Daily Augmented Reality22
  • 100s of articles in mainstream technology and business press23
  • Near Field Usage Environments Table or Floor Wall Retail Shelf24
  • “Augmentable” Objects Representations of real world elements that can be detected and tracked Image Target Frame Markers Simple 3D Objects  Game boards  Game pieces  Boxes  Product packaging  Control cards  Bottles  Posters  Cans  Signs  Greeting cards  Business cards  Books / magazine pages25
  • Image Targets Enable most images to trigger AR experiences  Game boards  Product packaging  Posters  Signs  Greeting cards  Business cards  Books / magazine pages26
  • Frame Markers Enables multiple cards to simultaneously trigger AR experiences27
  • Simple 3D Objects Enables products to trigger AR experiences, and interactive content to reflect geometry of product packaging  Boxes  Bottles  Cans28
  • Virtual Buttons Allows users to press “buttons” by touching certain areas on an image or object29
  • Global Augmented Reality Efforts QC Cambridge Tech University Graz R&D & Commercialization R&D Partnership Creative Mobile Labs QC China Qualcomm / CAA JV R&D QC Vienna R&D & Commercialization QC Korea R&D QC San Diego R&D & Commercialization Georgia Tech R&D Partnership QC India (Bangalore) R&D30
  • Driving the AR Ecosystem  Establishing Qualcomm leadership  Showcasing innovative applications  Demonstrate potential for AR applications  Stimulate developer interest  Sponsorship and participation at targeted events31
  • 100s of articles in mainstream technology and business press32
  • Sign up to stay informed at developer.qualcomm.com/ar or visit qualcomm.com/ar33