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How Skype Is Re Shaping Interpersonal Communication - Radmila Zivanovic @ Glocal: Inside Social MediaPresentation Transcript
Interpersonal media/Social media tools Internet as a natural background part of everyday life Bridging distances between people Social impact of cyberspace by practicing ordinary, even mundane, social uses. aSynchronous to Synchronous
Perspectives of interpersonal online communication Lost Perspective The Social Presence Model (Short, Williams, & Christie, 1976) Social context cues Model (Sproull & Kiesler, 1986, 1991) The Media Richness Model (Daft and Lengel, 1984)
The Liberation Perspective The Social Information Processing Model (Walther ,1992) The Hyperpersonal communication model (Walther (1996) Perspectives of interpersonal online communication
Studies in interpersonal online communication(according to Valkenburgand Peter, 2009) First category of studies focuses on the uses and functions of online communication technologies for adolescents and adults. Second category of studies has focused primarily on detecting differences in the quality of online friendships and offline friendships. Third category of studies,aims to investigate the consequences of different types of Internet use for the quantity and/or quality of existing friendships or other social relationships.
InstantMessaging Near-synchronous written medium Connection on distance Real-time interaction Creating shared spaces Extension of everyday “talk” Maintaining relationships Inexpensive
Skype Radmila: No need to explain I’ll skype you!
Skyping My community Recipe: 10 Representative people of my Skype community 10 “Small Talk” interviews about their Skype communication 10 Skype chat records to reflect upon Several “A-ha”s
The taste? Hmmm… People regardless of their age use Skype in their everyday communication. They are approximately 3,5 years active users. Their Skype network is consisted of mainly friends, family and relatives, co-workers, people that they have met offline and know them personally. Some of them are stimulated to use Skype as a tool for business communication and some of them are restricted of doing that. They have the same account for private and business contacts…
“It’s always a risky business making simplistic explanations of, or generalizations about, complex social phenomena like communication – especially those which neglect the significance of human relationships.” (Thurlow, Lengel and Tomic, 2004)
Thank you RadmilaZivanovic firstname.lastname@example.org Skype ID: radmilalj