Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Interpersonal media/Social media tools<br />Internet as a natural background part of everyday life<br />Bridging distances...
Perspectives of interpersonal online communication<br />Lost Perspective<br />The Social Presence Model<br />(Short, Willi...
The Liberation Perspective<br />The Social Information Processing Model <br />(Walther ,1992) <br />The Hyperpersonal comm...
Studies in interpersonal online communication(according to Valkenburgand Peter, 2009)<br />First category of studies focus...
InstantMessaging<br />Near-synchronous written medium<br />    Connection on distance<br />          Real-time interaction...
Skype<br />Radmila: No need to explain  <br />                              I’ll skype you!<br />
Skyping My community<br />Recipe:<br />10 Representative people of my Skype community<br />10 “Small Talk” interviews abou...
The taste? Hmmm…<br />People  regardless of their age use Skype in their everyday communication.<br />They are approximate...
“It’s always a risky business making simplistic explanations of, or generalizations about, complex social phenomena like c...
Thank you <br />RadmilaZivanovic<br />radmila.zivanovic@gmail.com<br />Skype ID: radmilalj<br />
Upcoming SlideShare
Loading in …5
×

How Skype Is Re Shaping Interpersonal Communication - Radmila Zivanovic @ Glocal: Inside Social Media

3,565 views

Published on

Published in: Technology
  • Be the first to comment

How Skype Is Re Shaping Interpersonal Communication - Radmila Zivanovic @ Glocal: Inside Social Media

  1. 1.
  2. 2. Interpersonal media/Social media tools<br />Internet as a natural background part of everyday life<br />Bridging distances between people<br />Social impact of cyberspace by practicing ordinary, even mundane, social uses.<br />aSynchronous to Synchronous<br />
  3. 3. Perspectives of interpersonal online communication<br />Lost Perspective<br />The Social Presence Model<br />(Short, Williams, & Christie, 1976) <br />Social context cues Model<br />(Sproull & Kiesler, 1986, 1991) <br />The Media Richness Model<br />(Daft and Lengel, 1984)<br />
  4. 4. The Liberation Perspective<br />The Social Information Processing Model <br />(Walther ,1992) <br />The Hyperpersonal communication model<br /> (Walther (1996) <br />Perspectives of interpersonal online communication<br />
  5. 5. Studies in interpersonal online communication(according to Valkenburgand Peter, 2009)<br />First category of studies focuses on the uses and functions of online communication technologies for adolescents and adults. <br />Second category of studies has focused primarily on detecting differences in the quality of online friendships and offline friendships.<br />Third category of studies,aims to investigate the consequences of different types of Internet use for the quantity and/or quality of existing friendships or other social relationships.<br />
  6. 6. InstantMessaging<br />Near-synchronous written medium<br /> Connection on distance<br /> Real-time interaction<br /> Creating shared spaces<br /> Extension of everyday “talk”<br /> Maintaining relationships<br /> Inexpensive<br />
  7. 7. Skype<br />Radmila: No need to explain  <br /> I’ll skype you!<br />
  8. 8. Skyping My community<br />Recipe:<br />10 Representative people of my Skype community<br />10 “Small Talk” interviews about their Skype communication<br />10 Skype chat records to reflect upon<br />Several “A-ha”s<br />
  9. 9. The taste? Hmmm…<br />People regardless of their age use Skype in their everyday communication.<br />They are approximately 3,5 years active users.<br />Their Skype network is consisted of mainly friends, family and relatives, co-workers, people that they have met offline and know them personally.<br />Some of them are stimulated to use Skype as a tool for business communication and some of them are restricted of doing that.<br />They have the same account for private and business contacts…<br />
  10. 10. “It’s always a risky business making simplistic explanations of, or generalizations about, complex social phenomena like communication – especially those which neglect the significance of human relationships.”<br />(Thurlow, Lengel and Tomic, 2004)<br />
  11. 11. Thank you <br />RadmilaZivanovic<br />radmila.zivanovic@gmail.com<br />Skype ID: radmilalj<br />

×