This document introduces e-marketing tools for small and medium-sized enterprises. It discusses that most people now find products and information through links from other sites and search engines. The document then outlines different e-marketing tools including search engine optimization, email marketing, blog marketing, pay-per-click advertising, web advertising, and affiliate marketing. Metrics on customer acquisition and retention through various channels are also presented.

1. Introduction to e-
marketing for SMEs
SME
Aj.Ratiwat Paresri

2. Agenda
 What’s E-marketing?
 E-marketing’s Tools
 Search Engine Optimization (SEO)
 Email Marketing
 Blog Marketing
 Pay Per Click (PPC)
 Web Advertising
 Affiliate Marketing

3. E-
Marketing)
 E-Marketing

4. How People Are Now Finding Products
& Information:
 Links from other sites – 88%
 Search Engines – 82%
 Printed Media – 63%
 Word of Mouth – 58%
 Email – 48%
 Newsgroups – 32%
 Television – 32%
 Books – 28%
Source: Marketing Sherpa, 2009

5. e-Marketing


 2
Internet (
www.internetworldstats.co
m)
 Internet

6. E-Marketing
 Search Engine Optimization (SEO)
 Email Marketing
 Blog Marketing
 Pay Per Click (PPC)
 Web Advertising
 Affiliate Marketing


7. E-Marketing
Retentio
Acquisitio n
n
Search engine 94% 6%
positioning
Banner ads 91% 9%
Referral/viral 85% 15%
programs
Affiliate programs/ 75% 25%
sponsorships

8. Search Engine Positioning

9. Search Engine Positioning (cont.)

10. Search Engine Positioning (cont.)

11. Search Engine Positioning (cont.)

12. Web Advertising

13. Email Marketing

14. Blog Marketing

15. Affiliate Marketing