Thomas cook   case study
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Thomas cook case study

on

  • 7,581 views

 

Statistics

Views

Total Views
7,581
Views on SlideShare
1,744
Embed Views
5,837

Actions

Likes
1
Downloads
16
Comments
0

10 Embeds 5,837

http://www.simplifyinginterfaces.com 5173
http://cms.netway.eu 626
http://abtasty.com 20
http://www.netway.eu 9
http://translate.googleusercontent.com 4
http://www.simplifyinginterfaces.com. 1
https://www.google.fr 1
http://www.linkedin.com 1
http://netway.audaxis.com 1
http://131.253.14.98 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Thomas cook case study Presentation Transcript

  • 1. Mail  Template  Op,miza,onIncrease  conversion  of  upsell  mails  and  newsle9ers
  • 2. Business  Objec,ves   •Thomas  Cook  wants  to  op/mize  4  email   templates  for  its  brands  : • Thomas    Cook • Neckermann • Thomas  Cook  Airlines • Pegase •        Goal:  realise  a  double  digit  growth  in   inflow  through  e-­‐mail.2
  • 3. Scien,fic  Methodology Understanding   user  behaviour Current  email   Neuro-­‐Tests Screen  Architrecture   +  Design New  email Neuro-­‐Tests Final   RecommendaAons3
  • 4. Results A/B Testing Double digit growth Increase in inflow at least 25% higher. Higher inflow = more people went on a holiday with us!4
  • 5. ® Do you want the same results ? Contact usMarc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 5
  • 6. Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the authors moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 6
  • 7. Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License