Thomas cook case study

Mail Template Op,miza,onIncrease conversion of upsell mails and newsle9ers

Business Objec,ves •Thomas Cook wants to op/mize 4 email templates for its brands : • Thomas Cook • Neckermann • Thomas Cook Airlines • Pegase • Goal: realise a double digit growth in inﬂow through e-‐mail.2

Scien,ﬁc Methodology Understanding user behaviour Current email Neuro-‐Tests Screen Architrecture + Design New email Neuro-‐Tests Final RecommendaAons3

Results A/B Testing Double digit growth Increase in inflow at least 25% higher. Higher inflow = more people went on a holiday with us!4

® Do you want the same results ? Contact usMarc Van Rymenant Alain Dewispelaere CEO & Founder Sales Director +352 621 31 22 07 +352 621 31 22 04 marc@netway.eu alain@netway.eu except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 5

Creative Commons Attribution 3.0 Licence ® You are free ... to copy, distribute, display, and perform the work ... under the following conditions Attribution. You must give the original author credit. € Non-commercial. You may not use this work for commercial purposes. No Derivative Works. You may not alter, transform, or build upon this work. • For any reuse or distribution, you must make clear to others the licence terms of this work. • Any of these conditions can be waived if you get permission from the copyright holder. • Nothing in this license impairs or restricts the authors moral rights. except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License 6

Having the right elements is not enough … ® Simplifying interfaces. TM except where otherwise noted, content on this presentation is licensed under a Creative Commons Attribution 3.0 License

http://www.simplifyinginterfaces.com	1473
http://cms.netway.eu	34
http://www.simplifyinginterfaces.com.	1

Thomas cook case study

by Marc Van Rymenant on Jan 13, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 1,508

Statistics

Thomas cook case study — Presentation Transcript