Building Brands with Smart Data
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Having big data doesn’t automatically lead to better marketing – but the potential is there. Think of big data as your secret ingredient, your raw material, your essential element. It’s not the data itself that’s so important. Rather, it’s the insights derived from big data, the decisions you make and the actions you take that make all the difference.
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Building Brands with Smart Data
- 3. BUILDING YOUR BRAND FROM SMART DATA nitin sharma 26.05.15
- 4. 3 confessions in 20 minutes
- 5. + #confession1 i don’t know much about smart data
- 9. “smart data is big data that’s gone to Marketing School” © Nitin Sharma, 2015
- 10. “smart data is big data that goes to marketing school” © nitin sharma, 2015
- 11. “smart data is big data that goes to marketing school”+ insights =
- 13. brand
- 15. DEMOGRAPHIC sex age location education occupation income marital status • Woman • 25-‐34 years • Dubai • Graduate • Junior Manager • AED 100,000 p.a. • Married
- 16. DEMOGRAPHIC attitudes opinions lifestyle PSYCHOGRAPHIC values • Woman • 25-‐34 years • Dubai • Graduate • Junior Manager • AED 100,000 p.a. • Mother of two • Lives in Bur Dubai • Aspires to study further • Highly meticulous & ambitious • Fiercely financially independent • Struggles to balance home with work • Misses having time for herself • Has 3 credit cards • Rarely goes out partying with friends • Can’t afford a baby-‐sitter • Occasionally splurges on self pampering • Very heavy user of technology, especially smartphones • Often shops online Active on social media: Uses FB & Twitter Mary
- 19. DEMOGRAPHIC PSYCHOGRAPHIC USAGE LOCATION BEHAVIOUR what sites what pages time spent links clicked searches made content accessed apps on phone devices phone number personal information call logs KNOWS EVERYTHING
- 22. + #confession2 i wish we shared data
- 24. transaction feedback loyalty social IT online team frontline sales loyalty dept customer care registration
- 25. transaction feedback loyalty social IT frontline sales loyalty dept customer care online team registration
- 26. transaction feedback loyalty social IT frontline sales loyalty dept customer care online team registration
- 29. “smart data is big data that goes to marketing school”+ insights = brand listen listen listen listen listen
- 30. + confession#3 i’ve failed with smart data
- 31. ask the right questions start with small data
- 34. 3 confessions in 20 minutes
- 35. thankyou