Steve Evans, Founder of Net Natives presented to higher education marketing professionals at the Discovering Futures, Digital Strategies for Student Recruitment conference. As the UK's leading digital and social marketing agency for education instiutions, Net Natives are experienced in understanding and discussing the stages of the prospective student’s digital journey and how universities can reach, influence and convert them throughout the process.

1. Discovering Futures

3. • how to create and manage successful
social and digital marketing campaigns
• who are the 4 potential student types
• what does their decision journey look like
• what campaigns influence at each stage
• case studies

4. put outcomes first,
not the platforms

9. optimise
campaigns against
outcome
conversion
NOT clicks

12. The Audience types & Ad types

13. content
planning
is
essentia
l

15. Reusing Data for Conversion

17. Clearing Campaigns
DON’T BID ON CLEARING
Key things to consider:
Ad Positioning
Click to Call
Mobile Optimisation
24/7 Optimisation
Use site links with different calls to action
Be course specific

18. Educationengagementindex.com

19. Thank you
netnatives.com
bigtopapp.com
Steve Evans
t: 01273 734 640
e: steve@netnatives.com
@netnatives