Our Action Plan for K. West Hotel outlines 3 actions: 1. Contact existing influencers (past customers) and offer a sponsorship program where referrals earn a free stay and influencers receive promotions. 2. Recruit representatives to work on social media accounts and our website as part of a multi-level marketing affiliate program where they earn commissions on clicks and ads. 3. Identify wellness and spa influencers to partner with so they promote our hotel on their websites and ads in exchange for access to their followers.