2. Where does e-commerce begin…
• E-commerce, whether indirect or direct, is
a layer (or several) above the actual
infrastructure. It can consist of any range
of activities unique to the needs or
demands of specific consumer or user
groups.
– E.g., On-line business activities
– E.g., On-line information sources
3. Introduction to E-Commerce and E-Business
• E-Business - any business conducted using electronic
media; any business that makes some or all of its
revenue via Internet technology
• E-Commerce - The buying and selling of products and
services by businesses and consumers through an
electronic medium, without using any paper documents.
E-commerce is widely considered the buying and selling
of products over the internet, but any transaction that is
completed solely through electronic measures can be
considered e-commerce. E-commerce is subdivided into
three categories: business to business or B2B (Cisco),
business to consumer or B2C (Amazon), and consumer
to consumer or C2C (eBay).
4. Significance of E-commerce and E-Business
• Through e-commerce, consumers are given more choices on what
product they will going to buy. Since e-commerce offers faster, easy,
and more open process, consumers will be able to do transactions
whenever they are and whatever they do as long as they have their
gadgets with the and internet connections to go online.
• Electronic business techniques allows business, companies and
organizations to link their external and internal data processing
systems more efficiently and flexibly, to work more closely with the
suppliers and partners, and to better cope up to the needs and
expectations of their customers.
5. Categories of Electronic Commerce
• Transaction
– An exchange of value
• Business processes
– The group of logical, related, and sequential
activities and transactions in which businesses
engage
• Telecommuting or telework
– Employees log in to company computers
through the Internet instead of traveling to the
office
E-Commerce Fundamentals
8. E-Business Infrastructure
• The ar4chitecture of hardware, software.
Content and employees, customers and
partners.
• The five-layer model of e-business
infrastructure:
– E-Business services-applications layer.
– System Software Layer.
– Transport or network layer.
– Storage/Physical Layer.
– Content and data Layer.
9. E-Environment
• Factors governing internet adoption:
– Cost of access
– Value proposition
– Ease of use
– Security
– Fear of the unknown
• Ethical Issues and data protection:
– Privacy – What information is held about the individual?
– Accuracy – is it correct?
– Property – Who owns it and how can ownership be
transffered?
– Accessibility – who is allowed to access this information?
10. Supply Chain Management
• is the management of a network of interconnected
businesses involved in the provision of product and
service packages required by the end customers in a
supply chain.[2] Supply chain management spans all
movement and storage of raw materials, work-in-
process inventory, and finished goods from point of
origin to point of consumption.
• Another definition is provided by the APICS Dictionary
when it defines SCM as the "design, planning,
execution, control, and monitoring of supply chain
activities with the objective of creating net value,
building a competitive infrastructure, leveraging
worldwide logistics, synchronizing supply with demand
and measuring performance globally."
11. E-Marketing
• E-marketing means using digital technologies to help
sell your goods or services. These technologies are a
valuable complement to traditional marketing methods
whatever the size of your company or your business
model.
• The basics of marketing remain the same – creating a
strategy to deliver the right messages to the right
people. What has changed is the number of options
you have. Though businesses will continue to make
use of traditional marketing methods, such as
advertising, direct mail and PR, e-marketing adds a
whole new element to the marketing mix. Many
businesses are producing great results with e-
marketing and its flexible and cost-effective nature
makes it particularly suitable for small businesses.
12. Customer Relations Management
• According to one industry view, CRM consists of:
– Helping an enterprise to enable its marketing departments to
identify and target their best customers, manage marketing
campaigns and generate quality leads for the sales team.
– Assisting the organization to improve telesales, account, and
sales management by optimizing information shared by multiple
employees, and streamlining existing processes (for example,
taking orders using mobile devices)
– Allowing the formation of individualized relationships with
customers, with the aim of improving customer satisfaction and
maximizing profits; identifying the most profitable customers and
providing them the highest level of service.
– Providing employees with the information and processes
necessary to know their customers, understand and identify
customer needs and effectively build relationships between the
company, its customer base, and distribution partners.
13. Customer Relations management
• CRM (customer relationship management) is an
information industry term for methodologies,
software, and usually Internet capabilities that help
an enterprise manage customer relationships in an
organized way. For example, an enterprise might
build a database about its customers that
described relationships in sufficient detail so that
management, salespeople, people providing
service, and perhaps the customer directly could
access information, match customer needs with
product plans and offerings, remind customers of
service requirements, know what other products a
customer had purchased, and so forth.
14. Change Management
1) Change management is a systematic approach to dealing
with change, both from the perspective of an organization
and on the individual level. A somewhat ambiguous term,
change management has at least three different aspects,
including: adapting to change, controlling change, and
effecting change. A proactive approach to dealing with
change is at the core of all three aspects. For an
organization, change management means defining and
implementing procedures and/or technologies to deal with
changes in the business environment and to profit from
changing opportunities.
2) In a computer system environment, change management
refers to a systematic approach to keeping track of the
details of the system (for example, what operating system
release is running on each computer and which fixes have
15. Analysis and design
• Analysis for E-Business
Understanding processes and information flows to
improve service delivery.
• Workflow
automation of a business process, in whole or in
part during which documents, information or
tasked are passed from one participant to another
for action, according to a set of procedural rues.
• Process modeling
the process and their constituent processes or
the dependencies between processes.
16. M-Commerce
• The use of wireless handheld devices
such as cellular phones and laptops to
conduct commercial transactions online.
Mobile commerce transactions continues
to grow, and the term includes the
purchase and sale of a wide range of
goods and services, online banking, bill
payment, information delivery and so on.
Also known as m-commerce.
17. Management of Mobile Commerce services
• Content development and distribution to
hand-held devices, contentcaching, pricing
of mobile commerce servicesThe
emerging issues in mobile commerce :
The role of emerging wirelessLANs and
3G/4G wireless networks, personalized
content management,implementation
challenges in m-commerce, futuristic m-
commerce services.
