The document discusses the Lawrence Public Library's (LPL) social media strategy and principles. It outlines LPL's goals of informing and engaging the community, listening to customers, and marketing services. The strategy is to promote events/collections, start conversations by asking questions, participate in discussions, and actively listen and respond to customers. Principles include posting news/events, information about collections/services, original content, relevant content from others while maintaining an honest, authentic, and respectful tone. The document provides best practices and highlights the team's engagement, listening focus, and view of social media as important as the website. It discusses next steps of increasing content creation and better measuring social media efforts.