Design as Agent of Change, Natacha Poggio @ IIT Delhi, India

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Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the Indian Institute of Technology, …

Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the Indian Institute of Technology, Delhi, India on January 16, 2009.

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  • 1. Natacha Poggio Design Assistant Professor Visual Communication Design as agent of change University of Hartford Indian Institute of Technology - Delhi, January 16, 2009 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 2. me my background my teaching sustainability | design for all India Engineers Without Borders future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 3. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 4. ARGENTINA DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 5. Bachelor of Fine Arts, Graphic Design; University of Buenos Aires, Argentina. Master of Fine Arts, Design; University of Texas at Austin, USA. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 6. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 7. “You must be the change you want to see in the world.” Mahatma Gandhi (1869-1948) DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 8. In my inquiry into the design of human experience, I look beyond applied products to include all sorts of objects and environments with which people interact. In the beginning of my graduate studies, my goal was to provide design solutions for a population with different abilities [such as the visually impaired]. So first I worked on understanding how sight can influence the perception of a given environment. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 9. Installation involving colored light to transform the atmosphere of a space throughout a 24 hour period. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 10. As my investigations evolved, I realized that individuals without disabilities can also augment their experiences by utilizing other senses, beyond sight. My design process combines universal design principles with the perceptive possibilities of the physical senses to provoke an impact on the audience, in their approaching, thinking, and reacting to my work. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 11. Universal design has become intrinsic to good design: •  Design profoundly influences our daily lives, our sense of comfort and control. • Variation in human ability is ordinary, not special, and, affects most of us for some part of our lives. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 12. Design must anticipate the reality of diversity in our bodies and our brains and build in solutions. I strongly believe in design as the work of “changing existing situations into preferred ones” [Herbert Simon, 1967]. In design, I focus my attention on places, things and communication. Good design must not only work for as many potential users as possible but must also enhance everyone's experience. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 13. CATTt Website providing recommendations for cultural administrators to make museum experiences more enriching for all. The site serves as a framework to assist cultural agencies in making their facilities and programs fully accessible to everyone by providing alternative ways of experiencing a given exhibition. So that everyone (including the 54 million Americans with disabilities) can learn through, participate in, and enjoy the arts. Some of the recommendations included: • provide tactile demonstrations of art work (sculpture, textures in paintings) • use of interactive devices to allow for a participatory experience (keypads, aural devices) • set up the exhibitions (curatorial design) to accommodate diverse disabilities. URL: http://www.ices.utexas.edu/~natacha/CATTt/ DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 14. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 15. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 16. Designing for our future selves Universal Design workshop A workshop exploring how to create everyday (commercially practical and profitable) mobile phone products that are more accessible for people with disabilities, as well as more usable by everyone. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 17. Designing for our future selves Universal Design workshop Through experiential exercises using custom-made impairment simulators, students had hands-on personal experiences of the types of problems encountered by people with disabilities in using today's mobile technology. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 18. The students analyzed cell phones' utility, user-fitness, and visual appeal, and proposed new concepts that would meet the needs of all users. By reflecting on the designed product from the perspective of the users, the designers imagined what it would be like to use the design. Through argumentation, the students investigated and resolved the appropriateness of the forms, the technical issues, and other concerns, proposing a re-designed product with improved accessibility. The workshop provided students a new perspective on how proper design and simple features differentiate accessible products from their inaccessible counterparts. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 19. Issues in Design course Students work on projects related to issues of identity, diversity, sustainability, discrimination, social responsibility... the goal is to explore ways for designers to make a difference, to instill the need to understand others, to affect change. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 20. EMBRACING DIVERSITY Design for the magazine COLORS, about global diversity. Cultural Beauty © Laerta Prempto’08 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 21. EMBRACING DIVERSITY Design for the magazine COLORS, about global diversity. Sustainability © Erin Beck’08 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 22. SUSTAINABILITY CAMPAIGN Designer as activist, addressing environmental issues Pollution Kills © Tomasz Kazmierczak’09 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 23. SUSTAINABILITY CAMPAIGN Designer as activist, addressing environmental issues Tap that water © Kim Herrmannsdoerfer’09 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 24. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 25. Designing for Abehypur, India Designing forKids attending the school Abehypur, India Women (mothers who run the households) DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 26. Designing for Abehypur, India Kids attending the school Who is our audience? Women (mothers who run the households) Who is our audience? DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 27. the kids at the school DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 28. and their mothers DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 29. Visual diagrams and symbols help to convey a message to a diverse audience, specially when literacy skills are limited. Design students created pictograms that show villagers the importance of: • Cleanliness • Respect (using water/solar panel resources appropriately) • Share (the water with their neighbors) DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 30. means for communicating these messages Developing a graphic symbol for educational campaign Mural painted on school building wall Banners communicating each of the main concepts of the campaign: Cleanliness + Share + Respect DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 31. drawing cultural symbols DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 32. using the potential peacock as a symbol for campaign DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 33. the design evolves as the students learn more about it DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 34. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 35. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 36. © Alison Chin, Matej Svitok, Evelyn Windebank DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 37. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 38. © Kim Dietz, Grace Lee, Laerta Prempto, Jenness Willey DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 39. using the lotus flower DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 40. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 41. © Jacqueline Minkler, Ashley Kozlosky, Arturo Arroyo DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 42. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 43. meet droppy DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 44. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 45. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 46. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 47. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 48. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 49. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 50. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 51. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 52. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 53. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” Pericles (Ancient Greek Politician, 495 BC-429 BC) Thank you. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009
  • 54. Water for India Ideation and faculty advising: Prof. Natacha Poggio Team members: Constanza Gowen-Segovia Ashley Gummelt Parker Hu Tomasz Kazmierczak Alexander Sangeorge Kim Herrmannsdoerfer Jacqueline Minkler DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Indian Institute of Technology - Delhi, 01.16.2009