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1. SENSORY BRANDING
BY Naghma PK
13397054

3. CASES

4. APPLE
Apple concept store is a place where
consumers can 'experience' Apple.
• Consumers are able to see, touch, listen, and
experience Apple comprehensively. It was
designed to maximize the sensuous value and
contribute to creating an image of the Apple
as 'state-of-the-art' lifestyle

5. STARBUCKS
Starbucks' philosophy is to give satisfaction to
consumers not only in realms of taste, but also
olfactory, visual, tactile, and auditory sense.
• All background music at Starbucks is selected and
released from Hearmusic, from the main office of
Starbucks. Hearmusic provides 2~3 CDs per
month that contain approximately 100 songs to
9000 Starbucks shops worldwide.
• Regardless of countries and places. consumers
are share the similar experience at atmosphere
at Starbucks.

6. SINGAPORE AIRLINES
Singapore Airlines is an
example of a successful
olfactory marketing company
• Floridian Waters formed the scent in the flight
attendants' perfume, was blended into the hot
towels served before take off and generally
permeated the entire fleet of Singapore Airlines
planes.
• The patented aroma has since become a unique
and very distinct trademark of Singapore Airlines.

7. ORGASMIC CHOCOLATES
Orgasmic Chocolates, the brain
(or perhaps love) child of two budding
UK entrepreneurs, is a new luxury
chocolate infused with “wild crafted” Chinese
herbs, which its owners hope will be the next big
thing in chocolate indulgence.
• It claims to induce feelings of “well being,
relaxation, and euphoria” in those who indulge—
stretches to the extreme the fashion for
enveloping consumers in “a sensory experience.”

8. GORDON’S GIN
In 2004, the company took its Sloe Gin out of its
trademark emerald green bottle (still used for the
Original Gin) and repackaged it in clear glass to
reveal the rich sloe purple of its ingredients.
• In 2004, the company took its Sloe
Gin out of its trademark emerald
green bottle (still used for the Original
Gin) and repackaged it in clear glass
to reveal the rich sloe purple of its
ingredients.

9. LUSH
One brand that epitomizes sensory stimulation
is Lush, the handmade cosmetics company.
• Pass the entrance of a Lush store and you are
hit by a rush of fragrance.
• “Packaging is so boring. Smelling and touching
is just more fun for the senses.” What is more,
he adds, “If you don’t use packaging you can
use higher quality ingredients.”
- Lush co-founder Mark Constantine

10. LUSH
One brand that epitomizes sensory stimulation
is Lush, the handmade cosmetics company.
• Pass the entrance of a Lush store and you are
hit by a rush of fragrance.
• “Packaging is so boring. Smelling and touching
is just more fun for the senses.” What is more,
he adds, “If you don’t use packaging you can
use higher quality ingredients.”
- Lush co-founder Mark Constantine