Google challenged us to provoke the industry on whether agencies need CIOs / Innovation Directors. My response was to question whether any CIO can actually be any good - as such a diverse set of skills are needed.
15. INNOVATION STORIES
Our inaugural event on:
1. How businesses have challenged marketing
2. How marketing must challenge business models
http://csinnovation.eventbrite.co.uk/
@InnovationSoc
16. FUNDAMENTALLY WE MUST NEVER
GET THE FORECAST WRONG
http://www.youtube.com/watch?v=uqs1YXfdtGE