2. Target Demorgraphic
•This is Tatum King she is a 17 year old girl
born on 26th January 1996, she lives in
Brentwood Essex, and is a white British
heterosexual girl, who has a social class of
C2.
• Her dad is a car dealer and her mum is unemployed.
She lives with her dad and brother in a small family
home.
3. Target Psychographics
• She is interested in music and her favourite genre is
dance, house music and R&B.
• She never leaves her house without her music, because
she is constantly listening to it!
• Her best artist that she always listens to are Example
and Calvin Harris.
• Her favourite song is perfect replacement by
Example
http://www.youtube.com/watch?v=Vz3pdjd8So8
4. Target Psychographics
• Tatum enjoys going to concerts at Earls Court
because she likes the vibe the smaller stadium gives
off.
• Tatum prefers going to festivals with her friends
rather than a small concert or gig because she likes
the atmosphere they give off, and also being able to
see all different genres of bands and artists.
5. Target Psychographics
• Tatum also likes to shop at Jack
wills. After working at Jack wills during
the Christmas period she has grown to
love it more.
http://www.jackwills.com/en-us/home
•Tatum’s favourite social networking site is twitter,
she updates her tweets regularly, and just cannot
get enough of the site!
https://twitter.com/
6. Target Psychographics
• Tatum enjoys going out with her friends, her favourite
place to go to go is Nandos.
• Tatum also enjoys going to the cinema to see her
favourite actress Mila Kunis as she is stunning and a
great actress. She is also one of the lead roles in her
favourite film; Ted.
7. Target Psychographics
• Tatum usually reads Sound Of Tunes on her train
journey to college every Friday morning, after
buying the magazine on a Thursday from her
local radio station phoenix 98 fm.
• While Tatum was in school she used to
misbehave and found it difficult to learn because
she was easily disrupted and found it hard to
learn new things.
8. Target Psychographics
• Tatum attends Chelmsford college every Tuesday,
Wednesday and Friday studying beauty.
• Tatum’s favourite film is ted
http://www.youtube.com/watch?v=9fbo_pQvU7M
• And her favourite food is Philadelphia sandwiches.
9. Target Psychographics
• Tatum is a lovely girl with many future ambitions
these include becoming a billionaire and to marry
Elliot Gleave, maybe these will happen one day if
she keeps reading Sound Of Tunes our magazine
may just take her there.
10. Target Psychographics
• Tatum is a lovely girl with many future ambitions
these include becoming a billionaire and to marry
Elliot Gleave, maybe these will happen one day if
she keeps reading Sound Of Tunes our magazine
may just take her there.
