Hy.ly Analytics is an out-of-the-box solution to monitor, analyze and improve the performance of your multifamily conversion funnel. We do the hard work of collecting the data from everywhere in your organization, summarizing it and converting them to easily digestible dashboards. Everyone in your team now gets fast and easy access to high quality data to improve your operations and ROI.

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2. Outline
• Big Data Strategy: Transform your organization in 3 steps
• Big Data Product: Hy.ly Analytics
• Big Data Impact: Aligned and Actionable Metrics for All
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3. Activity:
Capture
the email
Anonymou
s Lead
Activity:
Nurture
the Lead
Email-
Ready
Activity:
Show the
property
Tour-Ready
Activity:
Close the LeadMQL
Anonymous Lead Email-ready Lead Tour-ready Lead Marketing Qualified Lead
1. Align Organization on Conversion Model
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4. 2. Establish Key Metrics for the Organization
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COO Metrics
Cost per Lease
by ILS
Cost per Lease
by Ad Channel
Cost per Lease
for Branding Efforts
Compare Leasing Metrics
across Regions
Regional Metrics
Lead-to-Tours
Ratio
Tours-to-Lease
Ratio
Average time from
Lead to Lease
Compare Leasing Metrics
across Properties
Property Metrics
Lead Trends
Leasing Trends
Top Lead and Lease
Sources
Compare with
Regional Benchmarks
Marketing Metrics
Website Visitor Trends
Contacts Submitted
Emails Sent, Opened
& Unsubscribed
Tours Scheduled
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5. 3. Provide Visibility to Key Metrics to ALL
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6. Outline
• Big Data Strategy: Transform your organization in 3 steps
• Big Data Product: Hy.ly Analytics
• Big Data Impact: Aligned and Actionable Metrics for All
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7. Hyly Analytics: Architecture
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Data
Store
Property #1
Property #2
…
Property #N
Dashboards
Explorers
Budget – Projected & Actuals
Site Visits (Google Analytics)
Contacts > Emails > Tours
Lease Management System
Resident Management System
Custom
1. Source Data 2. Store & Summarize 3. Analyze
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8. Lease Dashboard Budget Dashboard

9. Instant Insights

10. Outline
• Big Data Strategy: Transform your organization in 3 steps
• Big Data Product: Hy.ly Analytics
• Big Data Impact: Aligned and Actionable Metrics for All
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11. Big Data is Transformational
• Big Data is changing all industries
• Especially needed in Multifamily that is financially driven: NOI, ROI,
Occupancy Ratios, Average Rental Prices
• Transform from top to bottom
• COO
• Regional Managers
• Property Managers
• Marketing Team
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12. Senior Management (COO)
• Improve operations using hard data
• Get your organization on the same page by
using the same metrics from top to bottom.
• Improve budgeting using ROI Analyzer
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Sample Metrics
Cost per Lease
by ILS
Cost per Lease
by Ad Channel
Cost per Lease
for Branding Efforts
Compare Leasing Metrics
across Regions
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13. ROI Analyzer
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14. Regional Manager
• Guide each property to better performance by
establishing universal metrics across all
properties.
• Create friendly competition amongst properties
to match and improve conversion ratios.
• Share and establish best practices in each
property to improve performance.
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Sample Metrics
Lead-to-Tours
Ratio
Tours-to-Lease
Ratio
Average time from
Lead to Lease
Compare Leasing Metrics
across Properties
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15. Regional Manager
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16. Property Managers
• Create reports for Property Owners that trend
leads acquired, tours executed and leases
signed.
• Watch the same metrics that the COO and
Regional Managers are watching.
• Improve practices across the leasing staff to
improve the universal metrics for the property.
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Sample Metrics
Lead Trends
Leasing Trends
Top Lead and Lease
Sources
Compare with
Regional Benchmarks
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17. Property Manager
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18. Marketing Managers
• Analyze the website visitors to lease funnel
• Website Users
• Contacts Submitted
• Emails Opened
• Tours Scheduled
• Leases Signed
• Develop Conversion Benchmarks for each property
• Improve Marketing Best Practices to apply to each
property
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Sample Metrics
Website Visitor Trends
Contacts Submitted
Emails Sent, Opened
& Unsubscribed
Tours Scheduled
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19. Marketing Manager
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20. Want to learn more? Get in Touch!
Bill Emrich
VP, Business Development
Email: be@hy.ly
Call: +1 (301) 535-1343
Hy.ly Inc.
Learn More: http://hy.ly/sites/
Contact Form: http://hy.ly/get-in-touch/
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