Your SlideShare is downloading. ×

Targeting The Hispanic Market[1]

238
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
238
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Targeting the Hispanic Market: Strategies & Trends
  • 2. English or Spanish?
    The consensus is that they don’t ‘mind’ English news releases.
    If you offer a spokesperson they have to speak Spanish.
    It’s important to know the culture, and it’s imperative to use correct Spanish grammar.
    Al Dia, Telemundo and Univision are reaching 3rd generation Hispanics
  • 3. Bring it back to community
    Is it relevant to their community?
    Do I have a Spanish-speaking spokesperson in mind that I can offer?
    Stick to the 5W’s – no need to commercialize event
    Send visuals
    Am I giving them enough time to add me to their day book? At least 3 days in advance.
  • 4. Media relations
    Establish your relationships with media
    Every city has their own deadlines
    Hang out with an assignment editor for a couple of hours
    When pitching…
    Send press release first, then follow-up to remind them
    Always send to generic desk
    Consider special segments for specific stories
    Prepare your pitch before calling
    Best time to call is between noon-2PM
    Keep emails short and juicy
    Capture their attention with relevant subject line
  • 5. Generic desks
    Al Dia – news@aldiatx.com
    Univision – noticias23dfw@univision.net
    Telemundo – contelenoticias@telemundo.com
  • 6. ¡Fin!