Your SlideShare is downloading. ×
0
Targeting The Hispanic Market[1]
Targeting The Hispanic Market[1]
Targeting The Hispanic Market[1]
Targeting The Hispanic Market[1]
Targeting The Hispanic Market[1]
Targeting The Hispanic Market[1]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Targeting The Hispanic Market[1]

251

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
251
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Targeting the Hispanic Market: Strategies & Trends<br />
  • 2. English or Spanish? <br />The consensus is that they don’t ‘mind’ English news releases.<br />If you offer a spokesperson they have to speak Spanish.<br />It’s important to know the culture, and it’s imperative to use correct Spanish grammar.<br />Al Dia, Telemundo and Univision are reaching 3rd generation Hispanics <br />
  • 3. Bring it back to community<br />Is it relevant to their community?<br />Do I have a Spanish-speaking spokesperson in mind that I can offer?<br />Stick to the 5W’s – no need to commercialize event<br />Send visuals<br />Am I giving them enough time to add me to their day book? At least 3 days in advance.<br />
  • 4. Media relations<br />Establish your relationships with media<br />Every city has their own deadlines<br />Hang out with an assignment editor for a couple of hours<br />When pitching…<br />Send press release first, then follow-up to remind them<br />Always send to generic desk<br />Consider special segments for specific stories<br />Prepare your pitch before calling<br />Best time to call is between noon-2PM<br />Keep emails short and juicy<br />Capture their attention with relevant subject line<br />
  • 5. Generic desks<br />Al Dia – news@aldiatx.com<br />Univision – noticias23dfw@univision.net<br />Telemundo – contelenoticias@telemundo.com<br />
  • 6. ¡Fin!<br />

×