Public Relations Wrap-up Report<br />“Top Chef” CHAIR-ity Fundraiser Event<br />Thursday, October 23, 2008Tower Club<br />
Event Details<br /><ul><li>Concept: Partner with two former “Top Chefs” to promote local awareness for Dallas Furniture Bank’s annual CHAIR-ity fundraiser. Send Executive Director, Tina Robertson and celebrity chefs to tour local morning shows and conduct interviews to promote services offered by the organization as well as the annual fundraiser event.
Where: Tower Club in Downtown Dallas</li></li></ul><li>Press Materials<br />
Results<br />Print: 6,967,468 impressions<br />Dallas Morning News<br /> Guide Live<br /> Neighborsgo<br />Broadcast: 165,937 viewership<br /> FOX, Good Day: October 22,2008<br /> CW33, DFW Close-up: October 5, 2008<br /> WFAA, Good Morning Texas: September 23,2008<br />
Results<br />Online: 212,162 circulation<br />Pegasusnews.com<br /> KERA.org Art & Seek Calendar<br /> Dallas Observer Events Calendar<br /> CW33 Community Calendar<br /> Fox 4 Community Calendar<br />Pending<br />Turtle Creek News<br /> Culinary Concierge<br /> Community Connection (Airs December 9th)<br />TOTAL IMPRESSIONS: 7,345,557 and counting<br />
What Worked<br /><ul><li> Tina Robertson served as a great spokesperson for the organization by delivering a flawless brand message surrounding the Dallas Furniture Bank’s overall mission and purpose of their fundraiser. Her sincerity and connection to the organization resonated well with the media as well as the general pubic.
Engaging Tre Wilcox and Casey Thompson as influencers lent credibility to the events theme by re-creating a friendly cook-off between the two former competitors. Their involvement in the benefit drove local awareness among the general public and increased the overall recognition for the Dallas Furniture Bank.
Ticket sales for the fundraiser surpassed proceeds from previous years making the 2008 CHAIR-ity Fundraiser the most successful to date. </li></li></ul><li>Top Chefs at Work<br />