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Targeting The Hispanic Market[1]


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Targeting The Hispanic Market[1]

  1. 1. Targeting the Hispanic Market: Strategies & Trends<br />
  2. 2. English or Spanish? <br />The consensus is that they don’t ‘mind’ English news releases.<br />If you offer a spokesperson they have to speak Spanish.<br />It’s important to know the culture, and it’s imperative to use correct Spanish grammar.<br />Al Dia, Telemundo and Univision are reaching 3rd generation Hispanics <br />
  3. 3. Bring it back to community<br />Is it relevant to their community?<br />Do I have a Spanish-speaking spokesperson in mind that I can offer?<br />Stick to the 5W’s – no need to commercialize event<br />Send visuals<br />Am I giving them enough time to add me to their day book? At least 3 days in advance.<br />
  4. 4. Media relations<br />Establish your relationships with media<br />Every city has their own deadlines<br />Hang out with an assignment editor for a couple of hours<br />When pitching…<br />Send press release first, then follow-up to remind them<br />Always send to generic desk<br />Consider special segments for specific stories<br />Prepare your pitch before calling<br />Best time to call is between noon-2PM<br />Keep emails short and juicy<br />Capture their attention with relevant subject line<br />
  5. 5. Generic desks<br />Al Dia –<br />Univision –<br />Telemundo –<br />
  6. 6. ¡Fin!<br />