facebook: A friend for libraries
Facebook:  A Friend for Libraries Presentation by Mark-Shane Scale Departmental Librarian (DLIS, UWI Mona) &  Chair of the...
Facebook:  A Friend for Libraries Presented at LIAJA regular members Friday, November 16, 2007 KSAPL, 2 Tom Redcam Drive, ...
Agenda <ul><li>The trends </li></ul><ul><li>Background of Facebook </li></ul><ul><li>Facts on Facebook </li></ul><ul><li>H...
The Trends:  <ul><li>A Generation with new Information needs </li></ul><ul><li>Rise of Social Network & Utility Software <...
New Generation of users <ul><li>Books are being written for the parents of this generation </li></ul><ul><li>Perhaps one n...
What Gen Y users want: <ul><li>Access to information about their friends </li></ul><ul><ul><li>information submitted by fr...
New Generation User Information Needs <ul><li>Events happening that they can go to </li></ul><ul><li>What colleagues are r...
Social Software <ul><li>And its profound ‘impact  information and communication in the Information Age’   </li></ul><ul><l...
New Addictions? <ul><li>MySpace and Facebook have become addictions in our society. Similar to people who are dependent on...
The New Stage in the Web <ul><li>&quot;The Web has moved to its next stage… We always knew that the Web would be  signific...
facebook
Facebook:  The face of a young entrepreneur Picture taken by Paul Sakuma / AP http://www.time.com/time/business/article/0,...
Background <ul><li>Facebook was launched in February 2004 </li></ul><ul><li>Founded by CEO, Mark Zuckerberg </li></ul><ul>...
<ul><li>Facebook is now growing at a rate of more than 150,000 new users per day </li></ul><ul><li>More than 50% of Facebo...
What is the Main reason behind this rapid growth? People like to  share information with their friends.  Facebook generate...
The Social Graph makes the cost of sharing information very low Each person who joins the network adds value for ultimatel...
Mark Zuckerberg speaking about the “Social Graph” at the Launch of facebook’s newest platform, F8. Social Graph
Facebook Applications: <ul><li>GROUPS: helps with this efficient spread of information </li></ul><ul><li>NEWSFEED: helps e...
New York Time October 25, 2007 <ul><li>Facebook boosters say social networking represents the future of online activity. A...
Other features  of facebook
Surveys of Facebook <ul><li>2005 survey of college students: </li></ul><ul><ul><li>approximately 85% with Facebook account...
Facebook is pushing to make the world a more open place! This is done by building applications that help people to use the...
IMPLICATIONS FOR THE TRADITIONAL LIBRARY <ul><li>A large percentage of the world’s population consists of youth ages …. </...
Facebook use by Libraries <ul><li>Networking  </li></ul><ul><li>Promoting library services  </li></ul><ul><li>Marketing an...
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Facebook Presentation for Librarians

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Presentation made to Library and Information Association of Jamaica at the November 2007 general meeting on Facebook and its significance to librarians.

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Facebook Presentation for Librarians

  1. 1. facebook: A friend for libraries
  2. 2. Facebook: A Friend for Libraries Presentation by Mark-Shane Scale Departmental Librarian (DLIS, UWI Mona) & Chair of the IT working party 2007 (LIAJA)
  3. 3. Facebook: A Friend for Libraries Presented at LIAJA regular members Friday, November 16, 2007 KSAPL, 2 Tom Redcam Drive, Kingston
  4. 4. Agenda <ul><li>The trends </li></ul><ul><li>Background of Facebook </li></ul><ul><li>Facts on Facebook </li></ul><ul><li>How are libraries using Facebook </li></ul>
  5. 5. The Trends: <ul><li>A Generation with new Information needs </li></ul><ul><li>Rise of Social Network & Utility Software </li></ul>
  6. 6. New Generation of users <ul><li>Books are being written for the parents of this generation </li></ul><ul><li>Perhaps one needs to be written for Librarians as well </li></ul>
  7. 7. What Gen Y users want: <ul><li>Access to information about their friends </li></ul><ul><ul><li>information submitted by friends </li></ul></ul><ul><ul><li>that traditional libraries do not provide </li></ul></ul><ul><li>Submit own personal updates to friends </li></ul>
  8. 8. New Generation User Information Needs <ul><li>Events happening that they can go to </li></ul><ul><li>What colleagues are reading </li></ul><ul><li>What friends are doing </li></ul><ul><li>Who their friends know </li></ul><ul><li>Movies their colleagues are watching </li></ul><ul><li>Games their colleagues are playing </li></ul><ul><li>Music that colleagues are listening to </li></ul>
  9. 9. Social Software <ul><li>And its profound ‘impact information and communication in the Information Age’ </li></ul><ul><li>The entire Chapter 4 of this report published by the ALA in September/October 2007, discusses MySpace and Facebook. </li></ul>
  10. 10. New Addictions? <ul><li>MySpace and Facebook have become addictions in our society. Similar to people who are dependent on drugs or alcohol, social networking junkies count the minutes to their next profile fix, checking their computers multiple times per day to see how many shout-outs, virtual drinks or new friends they've acquired. </li></ul><ul><li>– Bill Tancer </li></ul><ul><li>(General Manager of Global Research at Hitwise) </li></ul>“ MySpace v. Facebook: Competing Addictions.” Time . 24 Oct. 2007. http://www.time.com/time/business/article/0,8599,1675244,00.html
  11. 11. The New Stage in the Web <ul><li>&quot;The Web has moved to its next stage… We always knew that the Web would be significantly social . We also always knew that it would be standard, open, and extensive...’ [emphasis mine] - Eric Schmidt ( Google CEO) </li></ul>qtd. in Amanda Beck “Google lures MySpace for social network platform.” Reuters 1 Nov 2007. <http://www.reuters.com/article/businessNews/idUSWEN225320071101>
  12. 12. facebook
  13. 13. Facebook: The face of a young entrepreneur Picture taken by Paul Sakuma / AP http://www.time.com/time/business/article/0,8599,1644040,00.html <ul><li>Facebook.com's mastermind Mark Zuckerberg </li></ul><ul><li>23-year-old CEO in Silicon Valley. </li></ul>
  14. 14. Background <ul><li>Facebook was launched in February 2004 </li></ul><ul><li>Founded by CEO, Mark Zuckerberg </li></ul><ul><li>former-Harvard student </li></ul><ul><li>ran it as a hobby project </li></ul><ul><li>Received financing for the project </li></ul><ul><li>spread to the dorms of Harvard </li></ul>An in-depth profile of Facebook, written by Mashable contributor Sid Yadav and edited by Pete Cashmore. Image credit: Bryan Veloso. http://mashable.com/2006/08/25/facebook-profile/
  15. 15. <ul><li>Facebook is now growing at a rate of more than 150,000 new users per day </li></ul><ul><li>More than 50% of Facebook’s users come back to the site daily ( approx 12 million people) </li></ul><ul><li>Most of these new users are ages 25 and up </li></ul>
  16. 16. What is the Main reason behind this rapid growth? People like to share information with their friends. Facebook generates a social graph of each user’s friends. And seeks to route updates on each persons friends immediately. Facebook has created an interface whereby software developers worldwide can launch their applications on the network. These applications can then be shared among friends. The effect of this is an increase in marketability and popularity of the site.
  17. 17. The Social Graph makes the cost of sharing information very low Each person who joins the network adds value for ultimately everyone else in the network. As information is posted on the site, it is spread to everyone starting with the individual’s real connections (friends)
  18. 18. Mark Zuckerberg speaking about the “Social Graph” at the Launch of facebook’s newest platform, F8. Social Graph
  19. 19. Facebook Applications: <ul><li>GROUPS: helps with this efficient spread of information </li></ul><ul><li>NEWSFEED: helps each user receive news that is specific to his/her needs. This amounts to more than 50 pages of personalised news available to each user per day </li></ul>
  20. 20. New York Time October 25, 2007 <ul><li>Facebook boosters say social networking represents the future of online activity. Advertisers are attracted to these sites because they offer an opportunity to aim ads at particular users who are likely to be interested in their product or service. </li></ul>
  21. 21. Other features of facebook
  22. 22. Surveys of Facebook <ul><li>2005 survey of college students: </li></ul><ul><ul><li>approximately 85% with Facebook account </li></ul></ul><ul><ul><li>60% of them logging in daily. </li></ul></ul><ul><li>Student Monitor survey </li></ul><ul><ul><li>the most “in” thing after iPod and tying with beer, </li></ul></ul><ul><li>comScore Media Metrix reveal that users: </li></ul><ul><ul><li>spend approximately 20 minutes everyday on Facebook. </li></ul></ul>
  23. 23. Facebook is pushing to make the world a more open place! This is done by building applications that help people to use their real connections to share information more effectively. More than 24 million active users on facebook (over the last 30 days). Approximately 50% of these users come back to the site daily
  24. 24. IMPLICATIONS FOR THE TRADITIONAL LIBRARY <ul><li>A large percentage of the world’s population consists of youth ages …. </li></ul><ul><li>In order for the traditional library to remain viable, we have to formulate new/ creative ways of meeting the needs of this demographic group </li></ul><ul><li>This demographic group is accustomed to a fast paced world in which the latest information is easily packaged and readily available for use. </li></ul>
  25. 25. Facebook use by Libraries <ul><li>Networking </li></ul><ul><li>Promoting library services </li></ul><ul><li>Marketing and promotion of the library </li></ul><ul><li>Promoting library collection </li></ul><ul><li>Access to library collection or services </li></ul><ul><li>Communicating to users </li></ul><ul><li>Collaboration with other libraries </li></ul>
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