Michele Miller Portfolio

1. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Marketing agency wants to
showcase the importance of
branding on their website.
THINK:
Use video to engage viewers.
DO:
Keynote-based presentation
merged with sound in Adobe
Premier for a robust, engaging
“video.”
CLICK TO VIEW

2. michelemiller
ideation | strategy | leadership | flexibility | excellence

3. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Automotive software company
need to establish self in
market. Strengths are broad
product line and great
customer support.
THINK:
Push start to finish solutions –
all from one provider with
people that stand behind them.
DO:
Strong brand look and feel so
prospective customers easily
know all from same company.

4. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Client wants to convey all
the ways they support
sustainability.
THINK:
Journey theme walks store owners
though all the steps corporate is
taking to be sustainable.
DO:
Fold-out map mailer tells the story
in an engaging manner.

5. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Company saves money when
employees choose high
deductible/HSA plan.
THINK:
Employees are reluctant to
switch plans because they
don’t understand it and the
high deductible scares them
off.
DO:
Create an easy-to-read guide
that explains to employees the
benefits of both plans (esp. the
HSA plan)
NOTE:
That year the company had a
huge increase on the
percentage of employees that
opted for the HAS plan.

6. michelemiller
ideation | strategy | leadership | flexibility | excellence

7. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Medical cart manufacturer
going to multiple tradeshows.
Wants customers to know the
extent of their capabilities.
THINK:
Need to design a flexible
booth that highlights all the
company capabilities from
engineering to final production
paint.
DO:
Booth design can be used
inline or as an island. Back
panels of the booth show a
“schematic” of the entire
production process.
NOTE: They landed a big GE
contract at one of the shows.

8. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Lobbyists want support from
farmers on transportation
issues in IL.
THINK:
Need to explain to farmers all
the ways transportation issues
affect them.
DO:
Infographic with all the
statistics.

9. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Magazine publisher realizes
traditional publishing is a dying
breed.
THINK:
Push the company’s
strength – content
development across multiple
platforms.
DO:
Video created for tradeshow
repurposed for website home
page and digital brochure
showcasing capabilities.
CLICK TO VIEW

10. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Experienced investment
professional breaks away from a
large company and starts her
own wealth management firm.
Goal: a few HUGE clients.
THINK:
Focus on the personal attention
she can bring to prospective
clients.
DO:
Company name and brand
identity ooze personalization,
traditional values and wealth.

11. michelemiller
ideation | strategy | leadership | flexibility | excellence

12. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Upscale, Boca Raton-area
Lexus dealer wants an ad
campaign to differentiate them
from the competition.
THINK:
The dealership is already the
#1 Lexus dealer in the world,
doesn’t need to build
awareness, has wonderful
amenities—cappuccino bar,
Zen garden, homemade
cookies.
DO:
Pure image campaign,
highlighting the customer
experience.

13. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Corporate holiday card must
be produced within a
plethora of parameters and
approved by committee of
high level executives.
THINK:
Oh shit!
DO:
Non-denominational card,
recognizing the company’s
40th anniversary, printed on
recycled paper, delivered on-
time and under budget to
raving reviews and doesn’t
look half bad!

14. michelemiller
ideation | strategy | leadership | flexibility | excellence

15. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Update Toyota Accessories
brochures for new model year.
THINK:
Accessories are all about
making your car your own.
Have great research on
demographics/psychographics
by model.
DO:
Incorporate more lifestyle
images into brochures,
targeting specific markets for
each model.

16. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Due to budget constraints,
automotive dealer annual
incentive trip is at a rustic
resort in Utah. Client has
very modern taste.
THINK:
This is a reward trip for the
owners of the Top 100
dealerships, who expect the
finer things in life and are not
necessarily outdoorsy types,
so need to set the tone for
the trip accordingly.
DO:
Clean, elegant design
remains true to the beautiful
setting of the venue without
going lumberjack.

17. michelemiller
ideation | strategy | leadership | flexibility | excellence
KNOW:
Company has invented new
product that attaches
electronics to vehicles in
multiple markets.
THINK:
Show the wide range of
devices and vehicles that
product can be used on.
DO:
Website home page
showcases product in the
middle with animated gifs of all
the different devices and
vehicles that connect boys
with their toys.

18. michelemiller
ideation | strategy | leadership | flexibility | excellence
Michele Miller
5824 W. Galena Street
Milwaukee, WI 53208
414.339.4373
michelemiller37@gmail.com