Facebook: http://smcgoldcoast.com Map: http://tinyurl.com/smcgcmeet Wiki: http://socialmediaclub.pbwiki.com/GoldCoast Wi-f...
Local chapter for … http://www.socialmediaclub.org
Acknowledgements <ul><li>Steering Group </li></ul><ul><ul><li>Michael Rees (convener) </li></ul></ul><ul><ul><li>Des Walsh...
Agenda <ul><li>6.00 Welcome to Social Media Club Gold Coast - Michael Rees </li></ul><ul><li>6.10 Live link from Social Me...
Club Goals <ul><li>A place for social media practitioners to meet face-to-face to exchange ideas and expertise </li></ul><...
Detailed Objectives <ul><li>face-to-face social networking </li></ul><ul><li>technology presentation demonstrating the pot...
SMC Founders <ul><li>Chris Heuer and Kristie Wells started Social Media Club (SMC) in July 2006  </li></ul><ul><li>“ We wa...
Over to Chris …
 
New Internet Tools for Business Des Walsh Social Media Club Gold Coast Launch Bond University, Gold Coast, Australia Thurs...
 
 
How Do I Get In & What Do I Do?
Different Customers Now
New Ways to Stand Out from the Crowd
Signs Never Sleep
Home Grown 1 - panedia.com
Corporations <ul><li>UMass Dartmouth USA </li></ul><ul><li>Longitudinal study of Inc. 500 – social media adoption 2007 & 2...
Home Grown 2 – aussietechhead.com
Home Grown 3 – refactor.com.au
Home Grown 4 (Bris) - dataportability.org
What’s the ROI? <ul><li>Gary Vaynerchuk  </li></ul><ul><li>On Demonstrating Social Media ROI </li></ul>
Local Search a Game Changer
Thank You <ul><li>Des Walsh </li></ul><ul><li>http://www.deswalsh.com </li></ul><ul><li>I help business owners and entrepr...
Images - Credits <ul><li>Future of Media Strategic Framework   - from Future Exploration Network </li></ul><ul><li>http://...
Introduction to  PODCASTING & VODCASTING Glenn Goodman Aussie Tech Head www.aussietechhead.com Thursday 29/01/09
Definition of PODCAST <ul><li>A podcast is a series of audio or video digital media files which is distributed over the In...
Where to Find Podcasts/Vodcasts
Categories/Top 25
What Do I need? <ul><li>PC or Mac with Internet </li></ul><ul><li>Recording software   Mac-Garage Band (ilife 08) PC – Aud...
What Can I Record? <ul><li>Solo – monologue </li></ul><ul><li>In person interview </li></ul><ul><li>Long distance intervie...
Editing <ul><li>Tedious Process but sometimes necessary. </li></ul><ul><li>For perfection you should edit out ‘umms’ ‘errr...
Uploading <ul><li>Utilise free servers or can use existing space on your current host.  Will need to check with your host ...
Create/update RSS Feed <ul><li>RSS is format used to publish frequently updated works—such as blog entries, news headlines...
FeedForAll
Publishing/Stats <ul><li>Upload feed to host (The feed will tell iTunes where to go to find your podcast) </li></ul><ul><l...
Feedburner
Promoting your Podcast <ul><li>iTunes </li></ul><ul><li>Other ‘Podcatchers’ http://www.podfeeder.com/   http://www.podcast...
Vodcasting <ul><li>Vodcasting is very similar except you are editing and uploading video. </li></ul><ul><li>Many people us...
How can Podcasting Benefit you and your Business Results Copyright 2008-2009 The Secret Hub Pty Ltd Please indicate your c...
How can Podcasting Benefit you and your Business  cont... Results Copyright 2008-2009 The Secret Hub Pty Ltd How Many Hour...
Content Examples <ul><li>Preschools and day care centres can offer parenting tips. </li></ul><ul><li>Stock brokers can off...
Questions THE END
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Social Media Club Gold Coast Inaugural Meeting

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Social Media Club Gold Coast Inaugural Meeting

  1. 1. Facebook: http://smcgoldcoast.com Map: http://tinyurl.com/smcgcmeet Wiki: http://socialmediaclub.pbwiki.com/GoldCoast Wi-fi : Id: WaveLAN Username: itschoolconf Password: elvislives
  2. 2. Local chapter for … http://www.socialmediaclub.org
  3. 3. Acknowledgements <ul><li>Steering Group </li></ul><ul><ul><li>Michael Rees (convener) </li></ul></ul><ul><ul><li>Des Walsh </li></ul></ul><ul><ul><li>Peta Hopkins </li></ul></ul><ul><ul><li>Glenn Goodman </li></ul></ul><ul><li>Thanks to Bond University for </li></ul><ul><ul><li>Venue </li></ul></ul><ul><ul><li>Wireless access </li></ul></ul>
  4. 4. Agenda <ul><li>6.00 Welcome to Social Media Club Gold Coast - Michael Rees </li></ul><ul><li>6.10 Live link from Social Media Club founder Chris Heuer </li></ul><ul><li>6.25 New Internet Tools for Business - Des Walsh </li></ul><ul><li>6.55 An Introduction To Podcasting/Vodcasting - Glenn Goodman </li></ul><ul><li>7.30 Wrapup and move to Hotel CBD, Varsity Lakes for drinks </li></ul>
  5. 5. Club Goals <ul><li>A place for social media practitioners to meet face-to-face to exchange ideas and expertise </li></ul><ul><li>A forum to spread the word about social media benefits for individuals and all types of organisations </li></ul>
  6. 6. Detailed Objectives <ul><li>face-to-face social networking </li></ul><ul><li>technology presentation demonstrating the potential of social media tools </li></ul><ul><li>evangelism for social media in government, education, business... </li></ul><ul><li>surfacing clever ideas - could become business opportunities </li></ul><ul><li>case studies providing some wise advice </li></ul><ul><li>encouraging local developer talent </li></ul>
  7. 7. SMC Founders <ul><li>Chris Heuer and Kristie Wells started Social Media Club (SMC) in July 2006 </li></ul><ul><li>“ We want to help you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. </li></ul><ul><li>We want to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective.” </li></ul>
  8. 8. Over to Chris …
  9. 10. New Internet Tools for Business Des Walsh Social Media Club Gold Coast Launch Bond University, Gold Coast, Australia Thursday, Jan 29, 2009
  10. 13. How Do I Get In & What Do I Do?
  11. 14. Different Customers Now
  12. 15. New Ways to Stand Out from the Crowd
  13. 16. Signs Never Sleep
  14. 17. Home Grown 1 - panedia.com
  15. 18. Corporations <ul><li>UMass Dartmouth USA </li></ul><ul><li>Longitudinal study of Inc. 500 – social media adoption 2007 & 2008 by fastest growing private US companies </li></ul><ul><li>http://tinyurl.com/umasssocmed </li></ul>
  16. 19. Home Grown 2 – aussietechhead.com
  17. 20. Home Grown 3 – refactor.com.au
  18. 21. Home Grown 4 (Bris) - dataportability.org
  19. 22. What’s the ROI? <ul><li>Gary Vaynerchuk </li></ul><ul><li>On Demonstrating Social Media ROI </li></ul>
  20. 23. Local Search a Game Changer
  21. 24. Thank You <ul><li>Des Walsh </li></ul><ul><li>http://www.deswalsh.com </li></ul><ul><li>I help business owners and entrepreneurs navigate the social media maze and use these tools to grow their businesses. </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/deswalsh </li></ul><ul><li>VisualCV: http://www.visualcv.com/deswalsh </li></ul><ul><li>Twitter/Skype: deswalsh Email: [email_address] 0413 089 355 </li></ul>
  22. 25. Images - Credits <ul><li>Future of Media Strategic Framework - from Future Exploration Network </li></ul><ul><li>http://www.rossdawsonblog.com/Future_of_Media_Strategic_Framework.pdf </li></ul><ul><li>Scoble’s Social Media Starfish – DBarefoot </li></ul><ul><li>http://www.flickr.com/photos/dbarefoot/1814873464/ </li></ul><ul><li>Longleat Hedge Maze - Howard.Gees via Flickr </li></ul><ul><li>http://www.flickr.com/photos/cyberslayer/952153409/ </li></ul><ul><li>Internet Café – ninanord via Flickr </li></ul><ul><li>http://www.flickr.com/photos/ninsvims/2939288082/ </li></ul><ul><li>Gary Vaynerchuk – Adam Tinworth via Flickr </li></ul><ul><li>http://www.flickr.com/photos/adders/3098418947/ </li></ul><ul><li>Each of the images listed above has been made available under a Creative Commons licence: logos are the property of the respective companies. </li></ul><ul><li>Slideshare : </li></ul>
  23. 26. Introduction to PODCASTING & VODCASTING Glenn Goodman Aussie Tech Head www.aussietechhead.com Thursday 29/01/09
  24. 27. Definition of PODCAST <ul><li>A podcast is a series of audio or video digital media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. </li></ul><ul><li>Though the same content may also be made available by direct download or streaming, a podcast is distinguished from most other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. </li></ul>From Wikipedia, the free encyclopaedia
  25. 28. Where to Find Podcasts/Vodcasts
  26. 29. Categories/Top 25
  27. 30. What Do I need? <ul><li>PC or Mac with Internet </li></ul><ul><li>Recording software Mac-Garage Band (ilife 08) PC – Audacity http://audacity.sourceforge.net </li></ul><ul><li>Quality Microphone </li></ul><ul><li>Mixer – if more than one microphone </li></ul><ul><li>Hosting space http://www.archive.org </li></ul><ul><li>RSS Feed http://feedforall.com (Commercial) </li></ul><ul><li>Download/Stat collector http://www.feedburner.com </li></ul>
  28. 31. What Can I Record? <ul><li>Solo – monologue </li></ul><ul><li>In person interview </li></ul><ul><li>Long distance interview (via skype) Recording and mixing of skype calls is a tricky process as the person on the other end needs to be able to hear you but not hear themselves back through your connection. We use the mix minus technique through our mixer – make sure your mixer can handle this before you buy. </li></ul>a mix-minus is a particular setup of a mixing console, such that the output to a certain device contains everything except the input from that device. This prevents echoes or feedback from reverberating or howling and squealing through the broadcast or sound reinforcement system. From Wikipedia, the free encyclopaedia
  29. 32. Editing <ul><li>Tedious Process but sometimes necessary. </li></ul><ul><li>For perfection you should edit out ‘umms’ ‘errr’s and ensure that the audio flows well and sounds professional. </li></ul><ul><li>Mix in an intro and an outro. </li></ul><ul><li>Don’t let the intro and sound effects be louder than the voices. Good idea to normalise the audio in the editing process. </li></ul>
  30. 33. Uploading <ul><li>Utilise free servers or can use existing space on your current host. Will need to check with your host if it is OK to provide podcasts for download. </li></ul><ul><li>Cuteftp http://www.cuteftp.com (commercial) </li></ul><ul><li>FireFTP http://fireftp.mozdev.org/ (Firefox Extension) </li></ul><ul><li>WSFTP http://www.ipswitch.com/ (commercial) </li></ul>
  31. 34. Create/update RSS Feed <ul><li>RSS is format used to publish frequently updated works—such as blog entries, news headlines, audio, and video. </li></ul><ul><li>RSS feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favoured websites. </li></ul><ul><li>RSS feeds can be read using software called an &quot;RSS reader“ which is essentially what iTunes does. </li></ul><ul><li>The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds. </li></ul><ul><li>Feedforall - http://feedforall.com (commercial) </li></ul>
  32. 35. FeedForAll
  33. 36. Publishing/Stats <ul><li>Upload feed to host (The feed will tell iTunes where to go to find your podcast) </li></ul><ul><li>Sign Up for Feedburner </li></ul><ul><ul><li>Feedburner will give you an address for your feed. </li></ul></ul><ul><ul><li>Use the Feedburner address when setting up your iTunes account and other ‘pod catchers’. </li></ul></ul>
  34. 37. Feedburner
  35. 38. Promoting your Podcast <ul><li>iTunes </li></ul><ul><li>Other ‘Podcatchers’ http://www.podfeeder.com/ http://www.podcastalley.com/index.php http://www.podcastpickle.com/?p=home </li></ul>
  36. 39. Vodcasting <ul><li>Vodcasting is very similar except you are editing and uploading video. </li></ul><ul><li>Many people use Youtube an easy means of uploading content and syndicating it. However quality is not good. </li></ul>
  37. 40. How can Podcasting Benefit you and your Business Results Copyright 2008-2009 The Secret Hub Pty Ltd Please indicate your current household income in Australian dollars (This is not a mandatory question) Answer Percentage $0.00-$10,000 2.52% $10,000-$19,999 4.20% $20,000-$29,999 4.20% $30,000-$39,999 5.88% $40,000-$49,999 6.72% $50,000-$74,999 16.81% $75,000-$99,999 10.08% $100,000-$150,000 10.08% over $150,000 5.04% Rather Not Say 24.37% Are you currently Working or Studying? Answer Percentage Working 67.23% Studying 19.33% Both 13.45% What Is Your Employment Status Answer Percentage Full Time 52.10% Part Time 10.92% Casual 5.88% Self Employed 9.24% Unemployed 2.52% How Often Do You Shop Online? Answer Percentage Once A Week 17.65% 1-5 Times A Month 38.66% 6-15 Times A Month 5.88% 16 Or More Times A Month 0.84% What subjects do you/would you listen to as podcasts? (select all that apply) Answer Percentage Arts 14.29% Business 19.33% Comedy 56.30% Education 30.25% Games & Hobbies 31.09% Government and Organisations 13.45% Health 14.29% Kids and Family 5.88% Music 31.09% News and Politics 37.82% Religion & Spirituality 10.92% Science & Medicine 32.77% Society & Culture 23.53% Sports & Recreation 9.24% Technology 93.28% TV & Film 42.02%
  38. 41. How can Podcasting Benefit you and your Business cont... Results Copyright 2008-2009 The Secret Hub Pty Ltd How Many Hours A Week Do You Spend Listening/Watching Online Content? (On Or Off The Computer, ie include iPod etc) Answer Percentage 0-1 Hour 1.68% 1-2 Hours 8.40% 3-4 Hours 14.29% 4 - 5 Hours 13.45% 5 - 10 Hours 36.97% More Than 20 Hours 21.85% More Than 30 Hours 2.52% More Than 50 Hours 1.68% When Content Is Being Sponsored, Would You Like... Answer Percentage New Product News/Information 76.47% Special Deals or Discounts 78.15% General Information On Sponsor/Product Range 55.46%
  39. 42. Content Examples <ul><li>Preschools and day care centres can offer parenting tips. </li></ul><ul><li>Stock brokers can offer tips on trading. </li></ul><ul><li>Hotels, accommodation and travel agents can offer video tours of popular cities and sites. </li></ul><ul><li>Religious organisations can use podcasts to distribute weekly sermons, share their message </li></ul><ul><li>Companies can offer training videos and audio files for their employees. </li></ul><ul><li>Personal Trainers can provide health and fitness tips. </li></ul><ul><li>Etc </li></ul>
  40. 43. Questions THE END

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