Seo basic tutorial by Mahbub Osmane

1. ByteCode
Digital Marketing Firm.
G. Floor, 54 Elite House, Central Road,
Dhanmondi, Dhaka-1205.
Bangladesh
8801737 196 111, 01912-966 448
http://bytecode.com.bd/seo-basic-tutorial/

2. SEO 2nd Class Topics
 - Basic concepts of a website promotion
 - Discussion on White Hat, Grey Hat and Black Hat SEO
 - Keywords
 - Back Links
 - Anchor Text
 - Page Rank
 - Website Age
 - Understanding Authority
 - Ranking Factors

3. Basic concepts of a website promotion
1. Don't be confused between web promotion and website promotion
2. To specify a vision for your business
3. To solidify your mission
4. To outline what you want to accomplish
5. To describe your ideal client
6. To articulate what makes you different
7. To provide a road map for achieving your goals
8. To help you focus on what is important
9. To create an action plan for what you need to do and when
10. To track your progress
11. To remind you that this is your business and not a hobby

4. Discussion on White, Grey and Black Hat SEO
 In search engine optimization (SEO) terminology, white hat SEO refers to the usage of
optimization strategies, techniques and tactics that focus on a human audience
opposed to search engines and completely follows search engine rules and policies.
Case Study
 Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or
may not result in your site being banned from search engines and their affiliate sites.
Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat
category because the terms of service regarding the issue are unclear.
 White Hat SEO is a practice used to improve search performance that is in line with
terms and conditions of a search engine.

5. Keywords
General keywords, More specific keywords
Long tail keywords, Information keywords
Branded Non-branded keywords
Geographical keywords, Misspelled keywords
Seasonal keywords, Meta Keywords
Latent Semantic Indexing (LSI)

6. Keywords
 Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web
page and help tell search engines what the topic of the page is.
https://wordpress.org/plugins/meta-keywords-generator/
 Keywords are descriptive words or phrases that are separated by commas and attached to
the web pages. While, descriptive words and phrases attached to the web pages, invisible
to the visitors are known as Meta tags and consist of Description, Keywords and Title.
http://tools.seochat.com/tools/metatags-google-preview/
 LSI Keywords are essentially keywords related to the keyword that you search for on
search engines such as Google. In a nutshell, they are keywords that are semantically
linked to your main keyword. http://lsigraph.com/
http://beginnersbook.com/2012/11/lsi-keywords-for-better-ranking/

7. Back Links
An incoming hyperlink from one web page to another
website.
http://backlinko.com/google-ranking-factors
http://backlinko.com/17-untapped-backlink-sources
https://blog.monitorbacklinks.com/seo/types-backlinks-
violating-googles-guideliness/

8. Anchor Text
The text that appears highlighted in a hypertext link
and that can be clicked to open the target web page.
http://tools.seobook.com/general/keyword-density/
http://nichesiteproject.com/anchor-text/

9. Page Rank
PageRank is a link analysis algorithm used by Google to help
determine the relative importance of a website. Every website is
given a Google PageRank score between 0 and 10 on an exponential
scale.
http://backlinko.com/google-ranking-factors
http://www.page-rank-calculator.com/
http://redfusionmedia.com/what-does-your-google-pagerank-
mean/

10. Website Age
Website Age is a ranking factor but not too much
important factor
http://smallseotools.com/domain-age-checker/
http://www.webconfs.com/domain-age.php

11. Understanding Authority
https://moz.com/learn/seo/domain-authority
https://moz.com/learn/seo/page-authority

12. Ranking Factors
http://backlinko.com/google-ranking-factors

13. Ask Questions?
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14. The End