MP09Digital along with Virtual Voyage initiated a social Campaign on 6th March till 12th March. To Celebrate and Create a buzz about Women’s day and Holi which apparently coincided on 8th March 2012 and Created an Online-Offline integrated event to Salute the Spirit of Womanhood and individually honor the different shades to engage audience and create noise among TG about the importance of Women in our society alongwith leverage the Madness of Holi and Rangpanchami..

1. Case that become Study…………
Celebrated by:

2. FB.com/MyIndore along To Celebrate and Create a buzz
with Virtual Voyage initiated about Women’s day and Holi
Concept
Campaign
a social Campaign on 6th which apparently coincided on
March till 12th March 8th March 2012.
TheIdea
Create an Online-Offline Salute the Spirit of To engage audience and
integrated event to Salute Womanhood create noise among TG about
Strategy
Approach
the Spirit of Womanhood the importance of Women in
and individually honor the our society alongwith
different shades. leverage the Madness of Holi
and Rangpanchami.
“
“ With a series of 7 consecutive events and
promotions online, supported thoroughly by
offline activities had a great response.

3. we did it…
HOW
We Celebrated
Floral Online
We Enjoyed
Holi with fun, masti
We Welcomed Miss India and We Marketed
Fb.com/MyIndore & rejoiced dhamaal Kitchen se Mukti
welcomed audience for Sisterhood of Holi Abhiyan by providing
online contest Festival huge discounts in
restaurants
We Conceptualized
Hugs Day A Poha TweetUp
to share warmth Winners of
for the 1st time in
& care for the first Online Contest
Central India
time in city were Awarded
We Ideated We Awarded
We Delivered………..

4. ………..We Delivered !!
Shades of Womanhood in numbers
The reciprocation algorithm actually worked and we got fabulous response
from the TG. Lots of sharing, liking, commenting, discussions happened
during the campaign period, a closer look.............
facebook
3922 12+
464
08+
351
Talking About 65%+ 03+
1000+ 25+
Walk-ins Brands
10+ Associated
Prominent
Personalities
as Chief Guest

5. Thank You
Hope Shades of MyIndore are significantly coloring
every Indori’s heart…

6. Appendix

7. DAY-1
06 March-2012
Celebrating the Tenderness of Daughter
Facebook application
catering the online
audience to identify the
“Shades of
Womanhood” as a
contest whose results
were announced on the
8th Day (i.e. after the
completion of the
whole event)
@fb.com/ MyIndore

8. We Ideated:
an online Contest
The idea for Facebook
contest was mainly to
Concept attract visitors and
encourage their
participation in the
contest . The contest was
to generate user
database for future use.

9. DAY-2
07 March-2012
Celebrating Fragrance of Sisterhood
The offline event took
place at Hotel AmarVilas
with former
Femina Miss India
(Best Body)
and the lead actress of
Pavitra Rishta –
Miss Mrinalini Tyagi
@Amarvillas, Indore

10. Have a look!

11. We Contemplated:
With the upcoming Festival of
Colors on 8th March coinciding
with the International Women’s
Concept
Floral Holi
Day. We were glad to have
former Femina Miss India (Best
Body) Miss. Mrinalini Tyagi to be
the part of this event and Floral
Holi.
The concept was to honour the
Woman power and have fun.

12. DAY-3
08 March-2012
Celebrating the Delicacy of Daughter-in-Law
Celebration of Holi
with amazing
response of online
audience on the
days Online
updates
@fb.com/MyIndore

13. We Comprehended:
The day was ideally the
only Online campaign
Concept day where we could
catch up with the people
Women’s Day and Holi
and create great
interactions online
through images, videos,
short polls, etc.

14. DAY-4
09 March-2012
Celebrating the Affection of Mother
“Kitchen se Mukti” got
great response from
females and many of
them redeemed their
20% Discount Coupons
at prominent hotels
throughout the city.
2630 votes
111 followers
@Hotels in Indore

15. We Envisaged:
The ‘Kitchen se Mukti’ was
conceptualized to honor the
Concept Mothers.
Many hotels, restaurants and
Kitchen se Mukti
café partnered the event to
provide special discounts to
females with the coupon code
which they generated from
MyIndore FB Page

16. DAY-5
10 March-2012
Celebrating Warmth of Grandmother
Treasure Island Mall, M.G. Road,
Indore witnessed an amazing
‘Free Hugs’ Event.
Mrs. Asha Vijayvargiya (W/o Shri
Kailash Vijaywargiya, IT Minister –
M.P.) volunteered to be the part
of this offline event.
The event was a Salute to the
Spirit of Womanhood with the
warmth of a humble Hug !!!
@Treasure Island Mall, Indore

17. Have a
look!

18. We Envisioned:
The warmth of Love and
Care through Free Hugs.
Concept The idea was to Salute the
Free Hugs Spirit of Women in our
Society and appreciate
them through warm hugs
and could get their
messages signed on the
Board.

19. DAY-6
11 March-2012
Celebrating the Delight of
Friendship
Sunday morning
brought smiles !
Akansha Jachak took
part in the Poha
Tweetup entertaining
the audience with her
melodious voice.
A well-known
Gynecologist from the
city, spoke about the
types of Female Cancers
and Preventive
Measures.
@56 Dukaan, Indore

21. We Incorporated:
The foody idea was to bring females
out of their home on a Sunday
morning and offer them some
awareness , supported with some
typical Indori breakfast- Poha Jalebi.
Concept The awareness was on the typical
types of Cancers that Females tend
Poha Tweetup
to get prone to.
The complete event was dedicated
to importance of themselves which
actually women tend to forget in
their daily lives.

22. DAY-7
12 March-2012
Celebrating the Love of Wife
The Last Day, again a
complete Online event!
The page kept people
engaged on
Rangpanchami with the
festive updates.
@fb.com/MyIndore

23. We Conceptualized:
The last day of the event again was online.
Indore celebrated a local holiday on 12 th
March and it was the reason why
MyIndore choose to engage people
Concept Online.
The posts reminding people of the final
Rangpanchami
day of Contest “Shades of Womanhood”
The results were then calculated on the
basis of the correct answers and
authenticity, that we could gather
through their Facebook profile. The
results were then announced next day.

24. facebook updates and their response

25. facebook

26. about

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