Your SlideShare is downloading. ×
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
The web is dead, long live the web ffos workshop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The web is dead, long live the web ffos workshop

737

Published on

Jornada Firefox OS- Medialab Prado- 24 de abril. Presentación de Carlos Domingo

Jornada Firefox OS- Medialab Prado- 24 de abril. Presentación de Carlos Domingo

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
737
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Carlos DomingoCEO – Telefónica I+DProduct Development and Innovation Director - Telefonica Digital24th April 2013The Web is deadLong live the Web
  • 2. 2April 24th, 2013
  • 3. 3April 24th, 2013
  • 4. 4April 24th, 2013Internet traffic is moving towards “mobile”Global mobile traffic as % of Total Internet Traffic, 12/08 – 5/12Sources: StatCounter Global StatsMary Meeker - KPBC1% in 12/094% in 12/1010% in 5/12
  • 5. 5April 24th, 2013Internet will be is already mobile100M150M200M2010YOUTUBE REACHED 2OO MILLION MOBILEVIEWS A DAY, A 3X INCREASE DURING 2010
  • 6. 7April 24th, 2013Driven by smartphone adoption worldwide
  • 7. 8April 24th, 2013Where two companies are capturing a very largeportion of the market …Source: Gartner, Feb 2012Android + iOS74.7% of the smarpthone OS Market50,9%23,8% 11,7% 8,8% 4,8%AndroidiOS Symbian RIM Others
  • 8. 9April 24th, 2013Creating new closed ecosystemsInternet
  • 9. 10April 24th, 2013… controlling…THE HARDWARETHE BROWSERSTHE OPERATINGSYSTEMSTHE APPSECOSYSTEM
  • 10. 11April 24th, 2013And people use Internet in a very different way thanin the desktop, using apps and not the Web
  • 11. 12April 24th, 2013
  • 12. 15April 24th, 2013PROTECT THEIRCOREBUSINESSESBack to the walled gardens
  • 13. 16April 24th, 2013… while preventing others competingNOFLASH, NO OTHERBROWSERS, NOEBOOK STORES, etc.
  • 14. 18April 24th, 2013
  • 15. 19April 24th, 2013
  • 16. 20April 24th, 2013
  • 17. 21April 24th, 2013
  • 18. 22April 24th, 2013
  • 19. 23April 24th, 2013
  • 20. 24April 24th, 2013
  • 21. 25April 24th, 2013Source: http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1IEXPLORER OPERA MOSAIC NETSCAPE OTHERS
  • 22. 26April 24th, 2013
  • 23. 27April 24th, 2013
  • 24. 28April 24th, 2013
  • 25. 29April 24th, 2013
  • 26. 30April 24th, 2013
  • 27. 31April 24th, 2013
  • 28. 32April 24th, 2013
  • 29. 33April 24th, 2013And then the situation changedWeb browser market share (Q1 2003 to Q2 2012)Sources:IEXPLORER FIREFOX CHROME SAFARI OPERA OTHERShttp://www-958.ibm.com/software/data/cognos/manyeyes/datasets/browser-browser-2/versions/1StatCounter.com
  • 30. 34April 24th, 2013
  • 31. 35April 24th, 2013Creating a thriving and open Web ecosystemInternet
  • 32. 39April 24th, 2013And not everyone agrees with the conclusions
  • 33. 40April 24th, 2013At Telefónica we strongly believe that the openessof the Web is the way forward on mobile
  • 34. 41April 24th, 2013So we started looking at what was needed to fixthe issues with the mobile WebWeb Apps Monetization MechanismWeb Apps Discovery MechanismRicher Mobile Web APIsTrue cross Platform SupportMobile Web technologies Performance
  • 35. 42April 24th, 2013HTML5 promises to fix most of these issues
  • 36. 43April 24th, 2013
  • 37. 44April 24th, 2013Bringing lost of new improvements• Native audio and video support• Offline storage support• Plays nice with batteries• Nice transitions, animations and transfomations via improved CSS• 3G graphics support via WebGL• Lots of devices APIs• WebRTC for real time communications• Canvas to read, write and convert pixels (The browser fountain)
  • 38. 45April 24th, 2013Providing a common framework for development ofuniversal web pages and applications acrossdesktop and mobileApps will be portable across devicesHTML5 mitigates fragmentations issues and is truly crossplatform for mobile, desktop and tabletsThere are more developers in the world familiar with Webtechnologies than any other programming languageSome key Web players are already developing entirely inHTML5 (Twitter, Amazon, Financial Times, etc.)Lots of native mobile apps are in fact HTML5 based
  • 39. 46April 24th, 2013With developers very interested in HTML5Web developers are thelargest developercommunity of the world
  • 40. 47April 24th, 2013Some examples… not sharing revenue with appleSUBSCRIPTIONS DONOT GO THROUGHTHE APP STORE
  • 41. 48April 24th, 2013… or offering a full alternative to the app storeANOTHER WAY TODISCOVER ANDINSTALL HTML5APPS
  • 42. 49April 24th, 2013… or alternative cross-platform developmentHTML5 GAMES DEVELOPED BYZYNGA FOR FACEBOOK
  • 43. 50April 24th, 2013However, HTML5 standards and browser supportneeds to improve to reach full potential …
  • 44. 51April 24th, 2013And at Telefónica we created a project to fix this
  • 45. 52April 24th, 2013And in the other side of the world, Mozilla washaving the same idea
  • 46. 53April 24th, 2013So we joint forces to create Firefox OS, a true WebOS entirely based on HTML5 from the ground up
  • 47. 54April 24th, 2013Firefox OS allows the creation of HTML5 only devices
  • 48. 55April 24th, 2013Unleashing the true potential of the mobile Webunlike other platformsFastest and most complete performance ofHTML5 and mobile Web apps at low costMobile phones where everything running is amobile web application.Truly open mobile OS and ecosystem, anyone can participate
  • 49. 56April 24th, 2013Hardware access is one key feature
  • 50. 58April 24th, 2013
  • 51. 59April 24th, 2013
  • 52. 60April 24th, 2013
  • 53. 61April 24th, 2013
  • 54. 62April 24th, 2013
  • 55. 63April 24th, 2013
  • 56. April 24th, 2013Many key industry players already on boardThe year of Firefox OSTELCOSOEMKeyInternetCompanies
  • 57. 67April 24th, 2013Biggest number of units soldduring launching year by OSAnd we already are creating good marketexpectationsFirefox OS 7-8 MMiOS 3.7MMWindows phone 6.9MMAndroid 1.3MM“Firefox OS to Capture 1Percent Share of GlobalSmartphone Market in 2013”(Strategy Analytics)
  • 58. 68April 24th, 2013COMPETITION WILL MAKEOTHER PLATFORMS EVOLVEWhich ultimately should push other players tofollow the same path
  • 59. 69April 24th, 2013Making the most of the Open WebA NEW WORLD OF OPORTUNITIESTO EVERYONE
  • 60. 70April 24th, 2013There is just ONE WEB
  • 61. 71April 24th, 2013QUESTIONS?
  • 62. 73April 24th, 2013At the beginnings of the Internet, the web was a mixbetween open and closed ecosystems around the PCSource: http://evolutionofweb.appspot.com/WikipediaOPEN1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002199019891988MOSAICNETSCAPEOPERAIEXPLOREROPENCLOSEDMSNProdigyCompuServeAOL
  • 63. 74April 24th, 2013How to market a new OS? Competing withincumbents does not seem a smart movement…
  • 64. 75April 24th, 2013Better UX for the sameprice than alternativesmartphone OS…therefore we are going to address cost drivencustomers following the disruptive innovation modelOptimized to run hardwarenot suitable for latestsmartphones OSBringing an affordablesmartphone for the masseswith a good UX and bestmobile Web support
  • 65. 76April 24th, 2013Cheaper devices as there will be only one environment:the webBY REMOVING SUPERFLUOUSSOFTWARE AND HARDWARE
  • 66. 77April 24th, 2013Specially in emerging marketsINTERNET PENETRATION INLATAMIS JUST 37%
  • 67. 78April 24th, 2013Where smartphone penetration is still low83%17%2011: SMARTPHONEPENETRATION IN LATAMFEATURE PHONESSMARTPHONES
  • 68. 79April 24th, 2013Which means there is NO INCUMBENT as in thesmartphone segmentOPPORTUNITY FORBEING LEADERS

×