The web is dead, long live the web ffos workshop


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Jornada Firefox OS- Medialab Prado- 24 de abril. Presentación de Carlos Domingo

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The web is dead, long live the web ffos workshop

  1. 1. Carlos DomingoCEO – Telefónica I+DProduct Development and Innovation Director - Telefonica Digital24th April 2013The Web is deadLong live the Web
  2. 2. 2April 24th, 2013
  3. 3. 3April 24th, 2013
  4. 4. 4April 24th, 2013Internet traffic is moving towards “mobile”Global mobile traffic as % of Total Internet Traffic, 12/08 – 5/12Sources: StatCounter Global StatsMary Meeker - KPBC1% in 12/094% in 12/1010% in 5/12
  5. 5. 5April 24th, 2013Internet will be is already mobile100M150M200M2010YOUTUBE REACHED 2OO MILLION MOBILEVIEWS A DAY, A 3X INCREASE DURING 2010
  6. 6. 7April 24th, 2013Driven by smartphone adoption worldwide
  7. 7. 8April 24th, 2013Where two companies are capturing a very largeportion of the market …Source: Gartner, Feb 2012Android + iOS74.7% of the smarpthone OS Market50,9%23,8% 11,7% 8,8% 4,8%AndroidiOS Symbian RIM Others
  8. 8. 9April 24th, 2013Creating new closed ecosystemsInternet
  10. 10. 11April 24th, 2013And people use Internet in a very different way thanin the desktop, using apps and not the Web
  11. 11. 12April 24th, 2013
  12. 12. 15April 24th, 2013PROTECT THEIRCOREBUSINESSESBack to the walled gardens
  13. 13. 16April 24th, 2013… while preventing others competingNOFLASH, NO OTHERBROWSERS, NOEBOOK STORES, etc.
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  21. 21. 25April 24th, 2013Source: OPERA MOSAIC NETSCAPE OTHERS
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  29. 29. 33April 24th, 2013And then the situation changedWeb browser market share (Q1 2003 to Q2 2012)Sources:IEXPLORER FIREFOX CHROME SAFARI OPERA OTHERS
  30. 30. 34April 24th, 2013
  31. 31. 35April 24th, 2013Creating a thriving and open Web ecosystemInternet
  32. 32. 39April 24th, 2013And not everyone agrees with the conclusions
  33. 33. 40April 24th, 2013At Telefónica we strongly believe that the openessof the Web is the way forward on mobile
  34. 34. 41April 24th, 2013So we started looking at what was needed to fixthe issues with the mobile WebWeb Apps Monetization MechanismWeb Apps Discovery MechanismRicher Mobile Web APIsTrue cross Platform SupportMobile Web technologies Performance
  35. 35. 42April 24th, 2013HTML5 promises to fix most of these issues
  36. 36. 43April 24th, 2013
  37. 37. 44April 24th, 2013Bringing lost of new improvements• Native audio and video support• Offline storage support• Plays nice with batteries• Nice transitions, animations and transfomations via improved CSS• 3G graphics support via WebGL• Lots of devices APIs• WebRTC for real time communications• Canvas to read, write and convert pixels (The browser fountain)
  38. 38. 45April 24th, 2013Providing a common framework for development ofuniversal web pages and applications acrossdesktop and mobileApps will be portable across devicesHTML5 mitigates fragmentations issues and is truly crossplatform for mobile, desktop and tabletsThere are more developers in the world familiar with Webtechnologies than any other programming languageSome key Web players are already developing entirely inHTML5 (Twitter, Amazon, Financial Times, etc.)Lots of native mobile apps are in fact HTML5 based
  39. 39. 46April 24th, 2013With developers very interested in HTML5Web developers are thelargest developercommunity of the world
  40. 40. 47April 24th, 2013Some examples… not sharing revenue with appleSUBSCRIPTIONS DONOT GO THROUGHTHE APP STORE
  41. 41. 48April 24th, 2013… or offering a full alternative to the app storeANOTHER WAY TODISCOVER ANDINSTALL HTML5APPS
  42. 42. 49April 24th, 2013… or alternative cross-platform developmentHTML5 GAMES DEVELOPED BYZYNGA FOR FACEBOOK
  43. 43. 50April 24th, 2013However, HTML5 standards and browser supportneeds to improve to reach full potential …
  44. 44. 51April 24th, 2013And at Telefónica we created a project to fix this
  45. 45. 52April 24th, 2013And in the other side of the world, Mozilla washaving the same idea
  46. 46. 53April 24th, 2013So we joint forces to create Firefox OS, a true WebOS entirely based on HTML5 from the ground up
  47. 47. 54April 24th, 2013Firefox OS allows the creation of HTML5 only devices
  48. 48. 55April 24th, 2013Unleashing the true potential of the mobile Webunlike other platformsFastest and most complete performance ofHTML5 and mobile Web apps at low costMobile phones where everything running is amobile web application.Truly open mobile OS and ecosystem, anyone can participate
  49. 49. 56April 24th, 2013Hardware access is one key feature
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  56. 56. April 24th, 2013Many key industry players already on boardThe year of Firefox OSTELCOSOEMKeyInternetCompanies
  57. 57. 67April 24th, 2013Biggest number of units soldduring launching year by OSAnd we already are creating good marketexpectationsFirefox OS 7-8 MMiOS 3.7MMWindows phone 6.9MMAndroid 1.3MM“Firefox OS to Capture 1Percent Share of GlobalSmartphone Market in 2013”(Strategy Analytics)
  58. 58. 68April 24th, 2013COMPETITION WILL MAKEOTHER PLATFORMS EVOLVEWhich ultimately should push other players tofollow the same path
  59. 59. 69April 24th, 2013Making the most of the Open WebA NEW WORLD OF OPORTUNITIESTO EVERYONE
  60. 60. 70April 24th, 2013There is just ONE WEB
  61. 61. 71April 24th, 2013QUESTIONS?
  62. 62. 73April 24th, 2013At the beginnings of the Internet, the web was a mixbetween open and closed ecosystems around the PCSource: 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002199019891988MOSAICNETSCAPEOPERAIEXPLOREROPENCLOSEDMSNProdigyCompuServeAOL
  63. 63. 74April 24th, 2013How to market a new OS? Competing withincumbents does not seem a smart movement…
  64. 64. 75April 24th, 2013Better UX for the sameprice than alternativesmartphone OS…therefore we are going to address cost drivencustomers following the disruptive innovation modelOptimized to run hardwarenot suitable for latestsmartphones OSBringing an affordablesmartphone for the masseswith a good UX and bestmobile Web support
  65. 65. 76April 24th, 2013Cheaper devices as there will be only one environment:the webBY REMOVING SUPERFLUOUSSOFTWARE AND HARDWARE
  66. 66. 77April 24th, 2013Specially in emerging marketsINTERNET PENETRATION INLATAMIS JUST 37%
  67. 67. 78April 24th, 2013Where smartphone penetration is still low83%17%2011: SMARTPHONEPENETRATION IN LATAMFEATURE PHONESSMARTPHONES
  68. 68. 79April 24th, 2013Which means there is NO INCUMBENT as in thesmartphone segmentOPPORTUNITY FORBEING LEADERS