Information Architecture 3.0 (Second Life)

morville@semanticstudios.com Information Architecture 3.0 Information that’s hard to find will remain information that’s hardly found. Peter Morville, IA Summit Redux in Second Life 1

morville@semanticstudios.com in•for•ma•tion ar•chi•tec•ture n. • The structural design of shared information environments. • The combination of organization, labeling, search, and navigation systems in web sites and intranets. • The art and science of shaping information products and experiences to support usability and findability. • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 2

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morville@semanticstudios.com Hits Trust Location Location Location 5

morville@semanticstudios.com Findability Facts • For every search on cancer.gov, there are over 100 cancer-related searches on public search engines. • Of these searches, 70% are on specific types of cancer. 7

morville@semanticstudios.com find·a·bil·i·ty n The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime 9

morville@semanticstudios.com Chained Libraries In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church. “This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell it or in any way alienate it from this house, or 10 mutilate it, let him be forever cursed.”

morville@semanticstudios.com A wealth of information creates a poverty of attention. Herbert Simon, Nobel Laureate Economist 12

morville@semanticstudios.com David Rose ambientdevices.com 13

morville@semanticstudios.com Automatic Locates Schedule an \"automatic locate\" to see where your child is at a given time. Breadcrumbing Feature This feature is great for identifying a specific route or series of destinations. 16

morville@semanticstudios.com Cisco Wireless Location Appliance “A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save $28,000 a month by eliminating searches.”

morville@semanticstudios.com Reciprocal Transparency “In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions: Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong? Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?” 21

morville@semanticstudios.com ABOUTNESS FINDABILITY 22

morville@semanticstudios.com Metadata Revenge of the Librarians 25

morville@semanticstudios.com The old way creates a tree. The new rakes leaves together. David Weinberger 27

morville@semanticstudios.com Learns, Proposes, Innovates, Gets All The Attention PACE LAYERING Remembers, Disposes, Integrates, Has All The Power 30

morville@semanticstudios.com Web 2.0 IA 3.0 31

morville@semanticstudios.com Getting Real foregoes functional specs and other transitory documentation in favor of building real screens. A functional spec is make-believe, an illusion of agreement, while an actual web page is reality. We'll never hire someone who's an information architect. It's just too overly specific. With a small team like ours, it doesn't make sense to hire people with such a narrowly defined skill-set. 37signals 33

morville@semanticstudios.com This is something the 'well-designed metadata' crowd has never understood -- just because it's better to have well- designed metadata along one axis does not mean that it is better along all axes, and the axis of cost, in particular, will trump any other advantage as it grows larger. And the cost of tagging large systems rigorously is crippling, so fantasies of using controlled metadata in environments like Flickr are really fantasies of users suddenly deciding to become disciples of information architecture. Clay Shirky 34

Yes, indeed. IA as it has lived morville@semanticstudios.com will soon die. Not because it wasn’t valuable, not because IA’s didn’t do great work, but because the Web is moving on. The problem is that IA models information, not relationships. Many of the artifacts that IAs create: site maps, navigation systems, taxonomies, are information models built on the assumption that a single way to organize things can suit all users…one IA to rule them all, so to speak. Joshua Porter 35

morville@semanticstudios.com If you There’s a whole fear lot of IA in Web 2.0. change, leave “Findability leads it to fundability.” here. Change is good for IA. There’s a whole lot of IA outside Web 2.0 36

Information Architecture 3.0 morville@semanticstudios.com http://semanticstudios.com/publications/semantics/000149.php User Experience Strategy http://semanticstudios.com/publications/semantics/000179.php 38

Towards the Long Now morville@semanticstudios.com • IA • IA + Web 2.0 • IA + Interaction • IA + Transmedia • IA + Location • IA + UFOs 39

morville@semanticstudios.com Go “Search has become the new interface of commerce.” John Battelle 40

morville@semanticstudios.com Faceted Classification Scoped Search Sort by Rating, Price, Sales Search Inside the Book See More by Manufacturer Discover Similar Items Customers Also Bought View Accessories Editorial & Customer Reviews Rate the Reviews Top Reviewers User-Created Guides Favorite People List Purchase Circles Recently Viewed The Page You Made Previously Placed Orders 41

morville@semanticstudios.com

morville@semanticstudios.com Julian Bleecker A Manifesto for Networked Objects – Cohabiting with Pigeons, Arphids and Aibos in the Internet of Things Blogjects: Objects That Blog 48

morville@semanticstudios.com See Also: Ubiquitous Findable Objects by Peter Morville http://www.oreillynet.com/pub/a/network/2005/11/17/ubiquitous-findable-objects.html

morville@semanticstudios.com IA Therefore I Am Peter Morville morville@semanticstudios.com Semantic Studios http://semanticstudios.com/ Ambient Findability http://findability.org/ IA Institute http://iainstitute.org/ This Presentation http://semanticstudios.com/ia3sl.pdf 50

Information Architecture 3.0 (Second Life)

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