0
morville@semanticstudios.com




             Information Architecture 3.0
             Information that’s hard to find wi...
morville@semanticstudios.com




    in•for•ma•tion ar•chi•tec•ture n.

•   The structural design of shared
    informatio...
morville@semanticstudios.com




                      3
morville@semanticstudios.com




                      4
morville@semanticstudios.com




 Hits
 Trust


Location
Location
Location


                                 5
morville@semanticstudios.com




                      6
morville@semanticstudios.com




Findability Facts
• For every search on cancer.gov,
there are over 100 cancer-related
sea...
morville@semanticstudios.com




                      8
morville@semanticstudios.com
                  find·a·bil·i·ty n
                  The quality of being locatable or
     ...
morville@semanticstudios.com




Chained Libraries

In the Middle Ages there
were few books, and those
that did exist were...
morville@semanticstudios.com




                    11
morville@semanticstudios.com




A wealth of information creates
    a poverty of attention.
  Herbert Simon, Nobel Laurea...
morville@semanticstudios.com

David Rose
ambientdevices.com




                    13
morville@semanticstudios.com




                    14
morville@semanticstudios.com




                    15
morville@semanticstudios.com




Automatic Locates
Schedule an quot;automatic locatequot; to see where your child is at a ...
morville@semanticstudios.com




                    17
morville@semanticstudios.com




                    18
morville@semanticstudios.com
Cisco Wireless
Location Appliance




“A quick glance at the
screen shows exactly where
the t...
morville@semanticstudios.com




                    20
morville@semanticstudios.com
Reciprocal Transparency

“In the information age to come,
cameras and databases will sprout
l...
morville@semanticstudios.com



ABOUTNESS



FINDABILITY                 22
morville@semanticstudios.com




                    23
morville@semanticstudios.com




                    24
morville@semanticstudios.com




  Metadata

Revenge of the
   Librarians

                                     25
morville@semanticstudios.com




                    26
morville@semanticstudios.com




  The old way creates a tree.
The new rakes leaves together.
         David Weinberger


...
morville@semanticstudios.com




                    28
morville@semanticstudios.com




                    29
morville@semanticstudios.com



Learns, Proposes, Innovates, Gets All The Attention




                               PAC...
morville@semanticstudios.com




Web 2.0   IA 3.0




                                  31
morville@semanticstudios.com




                    32
morville@semanticstudios.com




  Getting Real foregoes functional specs and other
   transitory documentation in favor o...
morville@semanticstudios.com
This is something the 'well-designed
metadata' crowd has never understood
-- just because it'...
Yes, indeed. IA as it has lived   morville@semanticstudios.com
will soon die. Not because it
wasn’t valuable, not because
...
morville@semanticstudios.com

                        If
                        you
  There’s a whole
                   ...
morville@semanticstudios.com




                    37
Information Architecture 3.0                          morville@semanticstudios.com
http://semanticstudios.com/publications...
Towards the Long Now   morville@semanticstudios.com



• IA
• IA + Web 2.0
• IA + Interaction
• IA + Transmedia
• IA + Loc...
morville@semanticstudios.com




                                             Go


“Search has become the new interface of...
morville@semanticstudios.com
Faceted Classification
Scoped Search
Sort by Rating, Price, Sales
Search Inside the Book

See...
morville@semanticstudios.com




                    42
morville@semanticstudios.com




                    43
morville@semanticstudios.com




                    44
morville@semanticstudios.com




                    45
morville@semanticstudios.com




                    46
morville@semanticstudios.com
morville@semanticstudios.com
Julian Bleecker



A Manifesto for
Networked Objects
– Cohabiting with
Pigeons, Arphids
and A...
morville@semanticstudios.com




         See Also: Ubiquitous Findable Objects by Peter Morville
http://www.oreillynet.co...
morville@semanticstudios.com




IA Therefore I Am
Peter Morville
morville@semanticstudios.com

Semantic Studios
http://se...
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Information Architecture 3.0 (Second Life)

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The slides for Peter Morville's first talk in second life (July 27, 2007)

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Transcript of "Information Architecture 3.0 (Second Life)"

  1. 1. morville@semanticstudios.com Information Architecture 3.0 Information that’s hard to find will remain information that’s hardly found. Peter Morville, IA Summit Redux in Second Life 1
  2. 2. morville@semanticstudios.com in•for•ma•tion ar•chi•tec•ture n. • The structural design of shared information environments. • The combination of organization, labeling, search, and navigation systems in web sites and intranets. • The art and science of shaping information products and experiences to support usability and findability. • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 2
  3. 3. morville@semanticstudios.com 3
  4. 4. morville@semanticstudios.com 4
  5. 5. morville@semanticstudios.com Hits Trust Location Location Location 5
  6. 6. morville@semanticstudios.com 6
  7. 7. morville@semanticstudios.com Findability Facts • For every search on cancer.gov, there are over 100 cancer-related searches on public search engines. • Of these searches, 70% are on specific types of cancer. 7
  8. 8. morville@semanticstudios.com 8
  9. 9. morville@semanticstudios.com find·a·bil·i·ty n The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime 9
  10. 10. morville@semanticstudios.com Chained Libraries In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church. “This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell it or in any way alienate it from this house, or 10 mutilate it, let him be forever cursed.”
  11. 11. morville@semanticstudios.com 11
  12. 12. morville@semanticstudios.com A wealth of information creates a poverty of attention. Herbert Simon, Nobel Laureate Economist 12
  13. 13. morville@semanticstudios.com David Rose ambientdevices.com 13
  14. 14. morville@semanticstudios.com 14
  15. 15. morville@semanticstudios.com 15
  16. 16. morville@semanticstudios.com Automatic Locates Schedule an quot;automatic locatequot; to see where your child is at a given time. Breadcrumbing Feature This feature is great for identifying a specific route or series of destinations. 16
  17. 17. morville@semanticstudios.com 17
  18. 18. morville@semanticstudios.com 18
  19. 19. morville@semanticstudios.com Cisco Wireless Location Appliance “A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save $28,000 a month by eliminating searches.”
  20. 20. morville@semanticstudios.com 20
  21. 21. morville@semanticstudios.com Reciprocal Transparency “In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions: Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong? Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?” 21
  22. 22. morville@semanticstudios.com ABOUTNESS FINDABILITY 22
  23. 23. morville@semanticstudios.com 23
  24. 24. morville@semanticstudios.com 24
  25. 25. morville@semanticstudios.com Metadata Revenge of the Librarians 25
  26. 26. morville@semanticstudios.com 26
  27. 27. morville@semanticstudios.com The old way creates a tree. The new rakes leaves together. David Weinberger 27
  28. 28. morville@semanticstudios.com 28
  29. 29. morville@semanticstudios.com 29
  30. 30. morville@semanticstudios.com Learns, Proposes, Innovates, Gets All The Attention PACE LAYERING Remembers, Disposes, Integrates, Has All The Power 30
  31. 31. morville@semanticstudios.com Web 2.0 IA 3.0 31
  32. 32. morville@semanticstudios.com 32
  33. 33. morville@semanticstudios.com Getting Real foregoes functional specs and other transitory documentation in favor of building real screens. A functional spec is make-believe, an illusion of agreement, while an actual web page is reality. We'll never hire someone who's an information architect. It's just too overly specific. With a small team like ours, it doesn't make sense to hire people with such a narrowly defined skill-set. 37signals 33
  34. 34. morville@semanticstudios.com This is something the 'well-designed metadata' crowd has never understood -- just because it's better to have well- designed metadata along one axis does not mean that it is better along all axes, and the axis of cost, in particular, will trump any other advantage as it grows larger. And the cost of tagging large systems rigorously is crippling, so fantasies of using controlled metadata in environments like Flickr are really fantasies of users suddenly deciding to become disciples of information architecture. Clay Shirky 34
  35. 35. Yes, indeed. IA as it has lived morville@semanticstudios.com will soon die. Not because it wasn’t valuable, not because IA’s didn’t do great work, but because the Web is moving on. The problem is that IA models information, not relationships. Many of the artifacts that IAs create: site maps, navigation systems, taxonomies, are information models built on the assumption that a single way to organize things can suit all users…one IA to rule them all, so to speak. Joshua Porter 35
  36. 36. morville@semanticstudios.com If you There’s a whole fear lot of IA in Web 2.0. change, leave “Findability leads it to fundability.” here. Change is good for IA. There’s a whole lot of IA outside Web 2.0 36
  37. 37. morville@semanticstudios.com 37
  38. 38. Information Architecture 3.0 morville@semanticstudios.com http://semanticstudios.com/publications/semantics/000149.php User Experience Strategy http://semanticstudios.com/publications/semantics/000179.php 38
  39. 39. Towards the Long Now morville@semanticstudios.com • IA • IA + Web 2.0 • IA + Interaction • IA + Transmedia • IA + Location • IA + UFOs 39
  40. 40. morville@semanticstudios.com Go “Search has become the new interface of commerce.” John Battelle 40
  41. 41. morville@semanticstudios.com Faceted Classification Scoped Search Sort by Rating, Price, Sales Search Inside the Book See More by Manufacturer Discover Similar Items Customers Also Bought View Accessories Editorial & Customer Reviews Rate the Reviews Top Reviewers User-Created Guides Favorite People List Purchase Circles Recently Viewed The Page You Made Previously Placed Orders 41
  42. 42. morville@semanticstudios.com 42
  43. 43. morville@semanticstudios.com 43
  44. 44. morville@semanticstudios.com 44
  45. 45. morville@semanticstudios.com 45
  46. 46. morville@semanticstudios.com 46
  47. 47. morville@semanticstudios.com
  48. 48. morville@semanticstudios.com Julian Bleecker A Manifesto for Networked Objects – Cohabiting with Pigeons, Arphids and Aibos in the Internet of Things Blogjects: Objects That Blog 48
  49. 49. morville@semanticstudios.com See Also: Ubiquitous Findable Objects by Peter Morville http://www.oreillynet.com/pub/a/network/2005/11/17/ubiquitous-findable-objects.html
  50. 50. morville@semanticstudios.com IA Therefore I Am Peter Morville morville@semanticstudios.com Semantic Studios http://semanticstudios.com/ Ambient Findability http://findability.org/ IA Institute http://iainstitute.org/ This Presentation http://semanticstudios.com/ia3sl.pdf 50
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