The Women’s Campaign School at Yale
Social Media and Web For Your Campaign
What Online is Good For*
• Money (caveat)
– Niche marketing, not mass
– Getting to know the candidate
• Search engine visibility
• Presence on major platforms and networks
– News/Rapid response
• Email list
• Know what your opposition is doing online
Message: Bulk Email
• Collect email at every chance you get
– All posters, collateral
• Google Groups
– Segment, internal
• StreamSend, MyEmma, Constant Contact
– Stats, spam filters, segmenting
• Free tools
– Act Blue
• Who to hire?
• Look beyond your website
– Meet, greet, email, ask
– Events, social networks, widgets, Facebook,
Running on PEOPLE
• It’s all about retail politics!
– Thank you’s, follow ups and celebrations!
– Give people a chance to grow
• LIST MAINTENANCE
– Your list is your source of power!
• Social Events outside of just electoral work
– People come for the cause and stay for coffee
• Social Networks are key
– They save money and time
– Positive use of social pressure – the bandwagon effect.
• Women sponsor 3 times more bills than
men--more women-friendly policies for
health care, child welfare, domestic
violence, child support, unemployment
benefits and education. (Institute for
Women’s Policy Research)
But we don’t seem to realize it!
Women Want Real Contact
• Women put their time where they’re
invested (e.g., school)
• And where they understand their role and
purpose, can see results
• Step away from pure transactional non
profit communication to a relationship
• Connect through stories
– Story of self, story of us, story of now-
• What You Need to Know About Facebook
• PDF “Who to Hire”
• Don’t underestimate interns and young
• But don’t shortchange your web program.
It IS worth your personal and loving