WRJ Social Media
Community Building
Lisa Colton
See3 Communications /
Darim Online
@darimonline
lisa@darimonline.org
Traditional Mindset: Hub & Spokes
Network Mindset

“connect and collaborate” rather than “command and control”
5 New Rules of the Game
ATTENTION
LISTEN
BE REAL
DEEPEN
ADD VALUE
#1 THIS IS AN ATTENTION ECONOMY
CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?
WHERE & HOW TO LISTEN
Litmus Test
•
•
•
•

How many people are posting?
How many people are commenting?
What’s the culture of engagement?
Are yo...
#4: BE REAL
DON’T
BE A
BULLHORN
#4: DEEPEN
Temple Beth
Abraham in
Tarrytown, NY
Ask
Questions!
Congregation Beth
Israel, San Diego
INVITE
DEEPER
CONNECTION
BUILD A
CULTURE
#5:
ADD
VALUE
12:1
ratio
CONTENT CURATION
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningfu...
WHAT CAN YOU
BE CURATING?
SOCIAL
FUNDRAISING
RAZOO, CROWDRISE, ETC.
Q&A
SHARING YOUR
EXPERIENCE
WRJ: Social Media for Community Building
WRJ: Social Media for Community Building
WRJ: Social Media for Community Building
WRJ: Social Media for Community Building
WRJ: Social Media for Community Building
WRJ: Social Media for Community Building
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WRJ: Social Media for Community Building

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WRJ: Social Media for Community Building

  1. 1. WRJ Social Media Community Building Lisa Colton See3 Communications / Darim Online @darimonline lisa@darimonline.org
  2. 2. Traditional Mindset: Hub & Spokes
  3. 3. Network Mindset “connect and collaborate” rather than “command and control”
  4. 4. 5 New Rules of the Game ATTENTION LISTEN BE REAL DEEPEN ADD VALUE
  5. 5. #1 THIS IS AN ATTENTION ECONOMY
  6. 6. CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?
  7. 7. WHERE & HOW TO LISTEN
  8. 8. Litmus Test • • • • How many people are posting? How many people are commenting? What’s the culture of engagement? Are you making statements or asking questions?
  9. 9. #4: BE REAL
  10. 10. DON’T BE A BULLHORN
  11. 11. #4: DEEPEN Temple Beth Abraham in Tarrytown, NY
  12. 12. Ask Questions! Congregation Beth Israel, San Diego
  13. 13. INVITE DEEPER CONNECTION BUILD A CULTURE
  14. 14. #5: ADD VALUE 12:1 ratio
  15. 15. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
  16. 16. WHAT CAN YOU BE CURATING?
  17. 17. SOCIAL FUNDRAISING
  18. 18. RAZOO, CROWDRISE, ETC.
  19. 19. Q&A SHARING YOUR EXPERIENCE

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