Gartner Portals, Content and Collaboration presentation November 2010
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Gartner Portals, Content and Collaboration presentation November 2010

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My presentation at the Gartner Portals, Content and Collaboration summit.

My presentation at the Gartner Portals, Content and Collaboration summit.

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Gartner Portals, Content and Collaboration presentation November 2010 Gartner Portals, Content and Collaboration presentation November 2010 Presentation Transcript

    • Online Engagement Increases Revenue & Customer Retention
      • November 2010
    >
    • By year-end 2013, over 60% of the 100 most popular websites will actively seek out and respond to new activity patterns
      • - Gartner 2009
    >
    • Recommendations
      • Set your online channel objectives
      • Review your current analytics data
      • Listen and fill gaps
      • Prioritise high impact areas
      • Deploy content targeting gradually
      • Continually test, optimise and evolve
      • Examine impact on objectives
    >
    • D emands of online marketing professionals have outstripped the functionality of WCM systems
      • - Gartner 2009
    >
    • Marketing’s New Context
      • Context is king
      • Implicit targetting engages new audiences
      • Explicit targetting delivers on customer expectations
      • True online engagement requires enterprise wide process to be sustainable
    >
    • WCM is no longer enough
      • Integrated toolset that empowers Marketing & Communications
      • The Suite must combine contextual awareness with:
        • Optimisation
        • Governance
        • Usability
        • Interoperability
    >
    • The Squiz Suite
      • Squiz Analytics
        • Adds a layer of understanding to your analytics data
      • Squiz Search
        • Utilising the power of search to predict user preferences and serve dynamic content
      • Squiz CMS
        • Highly usable, contextually aware interfaces
      • Squiz Matrix
        • Interoperability layer
    >
    • Squiz
      • Founded in Sydney 1998
      • Worldwide presence – 9 offices, 250+ staff
      • Over 1,300 clients
      • 24 / 7 Global Support
      • Our Business: Service
    >
  • >
    • 4 steps to realising ROI within 3 months
      • Use Squiz Analytics to enhance your understanding of your current data
      • Contextualise search across all channels using Squiz Search
      • Empower Marketing to embrace context aware computing with Squiz CMS
      • Integrate the Suite across the Enterprise using Squiz Matrix
    >
  • Easy Edit Suite Squiz Search Squiz Analytics Squiz CMS Squiz Matrix Web Services API / Integration Layer Custom applications Data repositories Social Networking Automatic update Service Level Agreement