Gartner Portals, Content and Collaboration presentation November 2010


Published on

My presentation at the Gartner Portals, Content and Collaboration summit.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Gartner Portals, Content and Collaboration presentation November 2010

  1. 1. <ul><li>Online Engagement Increases Revenue & Customer Retention </li></ul><ul><ul><li>November 2010 </li></ul></ul>>
  2. 2. <ul><li>By year-end 2013, over 60% of the 100 most popular websites will actively seek out and respond to new activity patterns </li></ul><ul><ul><li>- Gartner 2009 </li></ul></ul>>
  3. 3. <ul><li>Recommendations </li></ul><ul><ul><li>Set your online channel objectives </li></ul></ul><ul><ul><li>Review your current analytics data </li></ul></ul><ul><ul><li>Listen and fill gaps </li></ul></ul><ul><ul><li>Prioritise high impact areas </li></ul></ul><ul><ul><li>Deploy content targeting gradually </li></ul></ul><ul><ul><li>Continually test, optimise and evolve </li></ul></ul><ul><ul><li>Examine impact on objectives </li></ul></ul>>
  4. 4. <ul><li>D emands of online marketing professionals have outstripped the functionality of WCM systems </li></ul><ul><ul><li>- Gartner 2009 </li></ul></ul>>
  5. 5. <ul><li>Marketing’s New Context </li></ul><ul><ul><li>Context is king </li></ul></ul><ul><ul><li>Implicit targetting engages new audiences </li></ul></ul><ul><ul><li>Explicit targetting delivers on customer expectations </li></ul></ul><ul><ul><li>True online engagement requires enterprise wide process to be sustainable </li></ul></ul>>
  6. 6. <ul><li>WCM is no longer enough </li></ul><ul><ul><li>Integrated toolset that empowers Marketing & Communications </li></ul></ul><ul><ul><li>The Suite must combine contextual awareness with: </li></ul></ul><ul><ul><ul><li>Optimisation </li></ul></ul></ul><ul><ul><ul><li>Governance </li></ul></ul></ul><ul><ul><ul><li>Usability </li></ul></ul></ul><ul><ul><ul><li>Interoperability </li></ul></ul></ul>>
  7. 7. <ul><li>The Squiz Suite </li></ul><ul><ul><li>Squiz Analytics </li></ul></ul><ul><ul><ul><li>Adds a layer of understanding to your analytics data </li></ul></ul></ul><ul><ul><li>Squiz Search </li></ul></ul><ul><ul><ul><li>Utilising the power of search to predict user preferences and serve dynamic content </li></ul></ul></ul><ul><ul><li>Squiz CMS </li></ul></ul><ul><ul><ul><li>Highly usable, contextually aware interfaces </li></ul></ul></ul><ul><ul><li>Squiz Matrix </li></ul></ul><ul><ul><ul><li>Interoperability layer </li></ul></ul></ul>>
  8. 8. <ul><li>Squiz </li></ul><ul><ul><li>Founded in Sydney 1998 </li></ul></ul><ul><ul><li>Worldwide presence – 9 offices, 250+ staff </li></ul></ul><ul><ul><li>Over 1,300 clients </li></ul></ul><ul><ul><li>24 / 7 Global Support </li></ul></ul><ul><ul><li>Our Business: Service </li></ul></ul>>
  9. 9. >
  10. 10. <ul><li>4 steps to realising ROI within 3 months </li></ul><ul><ul><li>Use Squiz Analytics to enhance your understanding of your current data </li></ul></ul><ul><ul><li>Contextualise search across all channels using Squiz Search </li></ul></ul><ul><ul><li>Empower Marketing to embrace context aware computing with Squiz CMS </li></ul></ul><ul><ul><li>Integrate the Suite across the Enterprise using Squiz Matrix </li></ul></ul>>
  11. 11. Easy Edit Suite Squiz Search Squiz Analytics Squiz CMS Squiz Matrix Web Services API / Integration Layer Custom applications Data repositories Social Networking Automatic update Service Level Agreement