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Software is Eating The World
But Data is Digesting It
10.20.2005
Dreamforce 2013
Software is Eating the World

2
3
4
Source: PwC

5
All were founded
before 1989

6
The average age of the
Top 20 Software Companies is
47 years

7
Software sales growth
is slowing

8
The Four Stages of
Software Production

9
STAGE 1

“The money is in the hardware,
not the software”

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STAGE 2
“Actually, the money is in the software”

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STAGE 3
“The money is not in the software,
but it is differentiating”

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STAGE 4

“Software is not even differentiating,
the value is the data”
13
The Age of Software

The Age of Data

14
Pressure is Growing

15
The Shock of The New

16
The CIO is the Last To Know

17
Systems of Record

Systems of Engagement

18
Engagement with customers,
partners, employees,
and other stakeholders
generates data

19
•
•
•
•
•
•
•

Location, location, location
Influence patterns
Customer service feedback
Sentiment
Geographical trends.
Search Findings
Predicting retail and property sales

20
Software is a means

21
“The lumber industry sells what used to be waste —
sawdust, chips, and shredded wood — for a pretty
profit. Today you’ll find these by-products in
synthetic fireplace logs, concrete, mulch, particle
board, fuel, livestock and pet bedding, winter road
traction, weed killing and more.”
Jason Fried, 37signals

22
23
“In contrast to most traditional survey
methods, search data are collected as a byproduct of normal activity”

- the Bank of England

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25
26
27
What you Share Changes What You Drink

28
When Web Companies Grow Up

29
The Role

30
The 2013 Language Scape

31
The Trends

32
33
Source: John C. McCallum

34
Many Tools – the Rise of Polyglot

35
Database Types
Key Value Stores: RIAK, Redis, Voldemort,
Document databases: CouchDB, MongoDB
Column store – SAP HANA, Hbase, Vertica
Graph databases – Neo4J, Infinite Graph, Giraph
Column/Key Value Store Hybrid- Cassandra

Schemaless != Structureless
“Eventual Consistency” and CAP.

36
Analysis Modes

37
The Players

38
Hadoop is Eating the World

39
Data Viz
D3.js

Processing.org

40
GitHub Growth and the RedMonk Experience

See Story of Data post here.
41
Source: Google Trends

42
Source: Google Trends

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Source: Hacker News

44
Source: Hacker News

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Source: Stack Overflow

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Source: Stack Overflow

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Social Coding

51
Social Data

52
Hadoop at Facebook
http://hadoopblog.blogspot.com/2010/05/facebook-has-worlds-largest-hadoop.html

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Software is eating the world data is digesting it DF2013

Editor's Notes

  1. Which of course encourages more forking and diversity, the new way innovation is done