Zac Johnson's presentation for "Building An Authority Brand" at BlogWorld NY 2012

1. Building An Authority Brand:
10 Must-Do’s For Serious Bloggers
Zac Johnson
President & CEO of MoneyReign, Inc.
http://www.zacjohnson.com
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

2. About Me
• Internet Marketer 15 Years
• Blogger for 5 Years
• Created MySpaceNow.com in 2006
– $800,000 in Profit in 4 Months
• Started ZacJohnson.com in 2007
– My Personal Affiliate Marketing Blog
• Acquired BloggingTips.com in 2010
– Authority Blogging / Wordpress Tips Blog
• Current Projects: PPC.org & Blogging.org
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

3. BloggingTips.com
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

4. © 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

5. © 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

6. © 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

7. Ten Must Do’s for Serious Bloggers
1. Create a Logo
2. Custom Design
3. Quality Content
4. Branding Your Name
5. Social Networks
6. Guest Blogging
7. Blog Commenting
8. Creating a Mailing List
9. Monetization Strategy
10. Take Advantage of Everything
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

8. You NEED to Have a Logo of Your Own!
Leave a lasting impression that people will remember…
Logo Design Contest Sites:
LogoMyWay.com ($200)
99Designs.com ($299)
Logo Design Services:
LogoNerds.com ($27)
DesignPax.com ($89)
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

9. Having Your Own Custom Theme
Stand out from the crowd with a unique theme:
Custom Theme Designs: Premium Themes:
- $500 to $2,000+ per design ElegantThemes.com
- Fully customized to your liking StudioPress.com
ThemesForest.com
2007 2009 2010
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

10. Quality Content is KING
Provide Content that Offers Value and Gets Shared…
Top ZacJohnson.com Blog Posts
How I Made $860,538.38 PROFIT in 4 Months!
(410 comments)
Create Killer Landing Pages - Free Template
(269 comments)
The Super Affiliate's Guide to PPC Marketing
(232 comments)
The "Ultimate Blogging Theme" that Makes Money
(188 comments) My Blog Readers have Earned Over ONE MILLION
with Neverblue
(155 comments)
Insider Secrets to a Making a Million Dollar Web Site!
(142 comments)
Breakdown of a Profitable Facebook Ads Campaign
(121 comments)
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

11. Branding Your Name and Business
Use Your Personal Name or Something That Sticks…
Always Register YOURNAME.com (No Matter What!)
• Are YOU going to be THE BRAND?
Deciding on Your Domain Name:
• Stick with .COM/.NET/.ORG names
• Stay away from Numbers and Dashes
Use Domain Expiration Services
• NameJet.com & Pool.com
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

12. Getting Exposure through Social Networks
Use Your Logo / Name on All Social Networks
• Twitter.com
• Facebook.com
• Staree.com (NEW)
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

13. The Benefits of Guest Blogging
Guest blogging can propel you to authority status…
• It’s Free!!!
• Reach a Massive Audience
• Gain Authority Through Established Blogs
• Receive Quality Links Back to Your Site
• Full Author / Bio in Footer of Article
• List of Blogs at http://blogging.org/guestpost
• List of Do-Follow Blogs: http://courtneytuttle.com/blogs-that-follow/
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

14. Blog Commenting is Very Powerful
The rules of blog commenting…
• Always provide value
• Respond to all comments on
YOUR blog and YOUR guest blog
posts
• Comments can include a link
back to your site and even
Twitter and latest blog post
• Blog commenting creates new
relationships, traffic to your site
and quality inbound links
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

15. Mailing Lists Keep People Coming Back
Build a mailing list and
create life long readers…
List Hosting Solutions:
Aweber.com
MailChimp.com
ConstantContact.com
Increase Signups with…
• Free Reports
• Exclusive Bonuses
• Members Only Content
• Best Blog Content & Tips
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

16. Knowing Your Monetization at the Beginning
How will you monetize your site?
• Sell Banner Advertising
• Create Your Own Product
• Provide a Premium Service
• Offer Consulting
• Build a Membership Site
• Product and Site Reviews
• Google Adsense / 3rd Party Ads
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

17. Take Advantage of Everything!
The future of your blog and authoritative brand is in your hands!
• Attend / Speak at Conferences
• Network with Everyone Possible
• Reach Out to Big Names and Bloggers
• Guest Post as Often as You Can
• Be Passionate About Your Blog Topic
• How Blogging has Changed My Life:
http://zacjohnson.com/how-blogging-has-changed-my-life/
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.

18. Contact Zac Johnson
You can contact and follow me at:
http://zacjohnson.com
http://facebook.com/zacjohnson
http://twitter.com/zacjohnson
EMAIL: ZAC@MONEYREIGN.COM
Download this Presentation at:
http://zacjohnson.com/blogworld2012
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.